Sue Friesen

*** ***** ****** **** #*** Atlanta, GA 864-***-**** ac839k@r.postjobfree.com suefriesen.com SUMMARY

Forward-thinking GLOBAL MARKETING EXECUTIVE with extensive global B2B and B2C campaign and brand creation, and management expertise. Passionate about creating stakeholder value and achieving growth objectives through omni-channel communications and metrics. Experienced as an in-house leader and previously as an award-winning director at several major agencies. Expertise in managing simultaneous brands and successfully driving lead generation required to achieve revenue goals. COMPETENCIES

Digital Capabilities

Lead Generation

Branding/Creative/Writing

Analytics/Automation

Conference Specialist

Display Expertise

Experiential Marketing

Video /Broadcast

Email/Direct Mail

Strategy/Media

Studio Management

Communications/PR

Social Media/Content

Profit & Loss

Project Management

Presentations/Pitches

Recruitment/Retention

Website/Responsive Design

CRM/Salesforce

Production/Print/Color Expert

Negotiation/Procurement

EXPERIENCE

COX BUSINESS® - Director of Integrated Marketing Services Atlanta/2017 – 2018 Responsible for brand, creative and digital marketing planning and placement across Cox Business across all forms of media including digital, programmatic, traditional and social.

Maintained relationships with creative, media, SEM/SEO and marketing attribution agencies as well as internal clients. Developed and implemented an integrated marketing solution.

Developed and deployed strategic plans based on in-depth analytics.

Led agency output to drive lead generation across a range of tactics, including television, radio, online video, digital, email, outdoor, programmatic, direct mail, print, social and non-traditional media.

In-depth research, testing and analytics which power ROI calculators to determine effectiveness of creative and marketing efforts.

CRAWFORD & COMPANY® - VP, Global Marketing Atlanta/2009 – 2017 Led the global marketing organization that supported a vast portfolio of brands worldwide. Direct report to a U.S. CEO, while supporting other CEO’s worldwide.

Served as Global Creative Director, Conference Lead and Director of Production.

Created and implemented a global company rebranding with divisions spanning Europe, Asia, North and South America, Middle East, Africa and Australia.

Utilized technology platforms such as Salesforce, Miller Heiman, Pardot, Constant Contact, Exact Target, Mailchimp, Boomerang, Eloqua, Sprout, HooteSuite, Google Analytics and more.

Instituted social media for all divisions; Facebook, Twitter, LinkedIn and Instagram.

Created in-house agency, supervised the design of the technological architecture, and installation of servers and back up technology for MACs as well as archiving structure and system.

Direct reports included project managers, graphic designers, writers and community managers; indirect reporting of marketing professionals around the world.

Responsible for yearly strategy, marketing/digital/media plans and budgets.

Global experience with sales teams, RFP writing, presentations/pitches, new business development, market research, product marketing, award/speakership submissions, data collection/analysis, and account/customer service. Served as interim leader of Corporate Communications.

Expertise in conference planning, logistics and execution including booths, parties and meetings. Sue Friesen – Experience – Page 2

Instrumental in communication/marketing/public relations plan in conjunction with the acquisition of WeGoLook®, a disruptive mobile platform that included press releases, internal communications, speeches to employees as well as investors, presentations, marketing materials and more.

Started as the marketing director of the Broadspire brand; developed the marketing from the ground floor up and rebranded the division. Worked extensively with the sales teams to help take a division in the red and transform it into a division that is currently leading the company in sales and revenue. BBDO® WORLDWIDE - VP, Director of Creative Services Atlanta & NY/2006 – 2009 Responsible for a staff of 40+ employees that consisted of 3 studios (creative, automated, standard), retouchers, art buyers, producers and proofreaders. Supervised creative services for both Atlanta and NYC offices (including AT&T with media buys of 40 million quarterly) to ensure strategy and budget alignment resulting yearly with an error rate of .001.

Responsible for division P & L with revenue of 10+ million.

Built in-house agency (The Cafeteria) to handle clients under 1 million. Became one of the largest production houses in the Southeast with second year billings of over 3 million.

Created technological architecture for studio MACs, installed Xinet, implemented sophisticated proofing system with monitor calibration, and developed new digital workflows; created photography/retouching studio; worked on many technology platforms such as Heavyweight, Advantage, Sharepoint, and more.

Responsible for new business efforts including pitch ideation, creation and execution.

Created intern/recruiting program; instituted training program. Hired over 50 employees in two years.

In 2008, produced and shipped 17,452 newspaper ads in over 500 publications; 633 magazine ads; 58,088,236 newspaper inserts; 16,051 out-of-home installations; 3,222,500 pieces of collateral; and 470,000 point of sale items; Produced Marriott Marquis outdoor board in Times Square for two years.

Color management expert; 4A NYC Council Member.

Clients included: AT&T, Capital One, ING, Dell, Embassy Suites, Georgia Lottery, REI, Peace Corp, Bayer, HP, and Piedmont Park.

WELLS REAL ESTATE FUNDS - Operations Manager/Executive Producer Atlanta/2003 – 2006 Supervised marketing operations such as traffic, fulfillment, studio, proofreading and production.

Created and programmed in-house project management software; implemented new workflow.

Responsible for 3.5M in produced output including the annual report. Heavy financial reporting. CORPORATE REPORTS - Executive Producer/Proofreading Director/Traffic Manager Atlanta/2002 - 2003 Project managed and produced 21 annual reports in an 8 month period.

Planned, estimated, scheduled and produced traditional and digital annual reports.

Extremely detailed work under extreme pressure with short mandatory deadlines.

Clients included: Coca Cola Enterprises, Home Depot, Darden, SunTrust, Equifax, CBL Properties, Crawford & Company, Danaher, InterNap, Beazer Homes, Manheim Auctions, and WestPoint Stevens. LESLIE ADVERTISING - Operations/Executive Producer Greenville, SC/1996 - 2002 Led agency operations and creative management; focusing on new business and agency workflows.

Monitored, created and implemented agency systems and operations.

Projected/maintained project timelines and schedules. Oversaw and managed creative teams and traffic department.

Responsible for Mayfield Dairy Farms experiential, Ryobi global packaging; Advance America direct mail – 7M postcards per month for 7 years.

Selected, negotiated pricing and managed all outside vendors. Estimated, managed and reviewed budgets for client projects.

Pursued, developed presentations and pitched New Business. Handled award submissions. Sue Friesen – Experience – Page 3

Clients included: Ryobi Worldwide, Advance America, AHold (Netherland mother company of BI-LO), BI-LO Grocery Stores, Sprint PCS, Extended StayAmerica, Mayfield Dairy Farms, First Citizens Bank, Coats & Clark Thread, Shakespeare Rods & Reels, Moovies Videos, South Carolina Parks & Recreation, Ocean Club Estates (Bahamas), Sands Resorts (Myrtle Beach, SC), Berkeley Hall (Hilton Head, SC), Burroughs & Chapin (Myrtle Beach, SC), and Cliffs at Glassy & Valley (SC). HENDERSON ADVERTISING - Producer/Traffic/Account Service Greenville, SC Responsible for strategic planning, creation and execution of client advertising and marketing campaigns.

Assigned and managed creative teams. Organized studio work. Developed project schedules based on deadlines. Prepared estimates and analyzed client billing monthly. Proofread all agency projects.

Procured all out-of-house freelancers and vendors. Hired, organized and managed photoshoots, including talent such as the Michelin babies. Produced all client deliverables.

Oversaw DowBrands Scrubbing Bubble animations and Fantastik videos, and BI-LO broadcast.

Interacted daily with high-profile clients including Mr. Michelin and his son.

Clients included: DowBrands (Spray ‘N Wash/Stain Stick/Glass Plus/Fantastik), Michelin North America, Quincy’s Family Steakhouse, Ryobi America, Peerless Faucets, Velux Roof Windows, Outer Banks, and Carolina First Bank.

ELF ATOCHEM - French Translator/Project Manager Greenville, SC Translation for 15 French Elf Atochem engineers and 215 U.S.-based Fluor Daniel engineers who built the first 134A Plant in Calvert City, KY. I was one of two translators and handled some project management work. TNS FOOD SERVICE - Japanese Cultural Director/Marketing Director Greenville, SC Cultural director with an international clientele at a facility that employed 30 unique cultures speaking 34 languages collectively. I wore a kimono to work every day and was responsible for Japanese cooks, gardeners and monks. Held continuing education classes in conjunction with Furman University and won the best classes in the nation, beating out Harvard and Princeton.

EDUCATION and ACTIVITIES

Kansas State University, Manhattan, KS – BA in French, BS in Agriculture Running, Hiking, Biking, Dancing, Zumba, Weight Training, Sewing, Cooking and International Studies. CHARITIES and BOARDS

Charities: Habitat for Humanity Atlanta, March of Dimes, Make-A-Wish, Greenville Children’s Little Theater, Greenville Literacy; Boards: Condominium VP, Non-profit Globe International School Communication Board AWARDS

Crawford 2012 Emerging Leaders RIMS 2014 Best of Show (Crawford) GD USA 2014 American In-house Design Award (Crawford Global Brand Positioning & Guidelines) PIAG 2014 Excellence Award Best of Category (Crawford Global Brand Positioning & Guidelines) GD USA 2015 American In-house Design Award (Crawford NWCD Crystal VIP Event) PIAG 2015 Excellence Award (Crawford NWCD Crystal VIP Event) REFERENCES

Dr. Emanuel Lauria – Risk Mgt Consultant; formerly Crawford EVP Global Chief Client Officer Phyllis Austin – SVP HR Boys & Girls Clubs; formerly Crawford EVP Global Human Resources Ken Faucett – Sales Tucker Castleberry Betty Juodis – Founder Second Space Graphics

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