Sales Manager

ANTHONY KOOP

513-***-**** C ****.****@*****.*** *443 Nauticus Cv. Loveland, OH 45140

KEY SKILL SET

Strategic Sales Approaches: How clinical and business acumen are leveraged with personalities and politics to achieve double-digit growth to develop customer champions and pragmatic pipeline grading.

Disruptive Startup Success: Launching disruptive products, capital, and new service lines into several surgical arenas and call points.

Fast Starts: Coach team members that achieve "Rookie of the Year" as well as selling the "most profitable competitive conversion" in the company.

EXPERIENCE SUMMARY

Pentax Medical – Montvale, NJ HQ, Cincinnati based role

3/2016-

9/2018

Regional Sales Director

Capital sales medical devices for endoscopy. (Gastroscopes, Colonoscopes, Bronchoscopes, Endoscopic Ultrasound, Informatics, & Capsule Endoscopy).

Manage $16M Region with 10 direct reports covering a 18-state region from Kansas & Dakotas to Pennsylvania and Michigan to Virginia. Fiscal Year April-March.

Region 172% to Forecast Q1 2018 (Retain #1 Region).

Region of the Year 2017 (Growth of 38% from prior year).

Competitive Conversions were 40% greater than the next closest region vs 9% year prior.

2 New Hires (Rookie of the Year 2017 and other closed the most profitable gross margin competitive conversion of the year).

75% of Territories were 100%+ of Forecast.

Strive Towards Excellence Program: Manager Workshops

Letters of Recommendation Upon Request: Pres. / National Sales Dir/ Dir of Train./ Direct Rep.

Apollo Endosurgery, Inc. – Austin, Texas HQ, Cincinnati based role

6/2013-

7/2015

Market Development Manager

Physician Practice Building, Market Development & Clinical Education for emergent endoscopic suturing technology throughout the GI tract as well as Lap Band gastric banding solutions.

Improved market trend quarter-over-quarter by 54% since taking over territory.

Developed 5 “Win-Back” Surgeons for LapBand use in their practice.

Grew OverStitch market by 45% 14Q3 to 14Q4.

Grew OverStitch market from $15,000 to $300,000.

Developed 20 new customer accounts for OverStitch.

Trained 43 physicians on OverStitch (31 actively using).

Marketing Consultant (Independent Consultant Position)*

Slater Endoscopy – Miami Lakes, Florida HQ, Cincinnati based role

Marketing & Market Development for an innovative flexible endoscopic scissor.

Identify & develop 5-year business plan for multiple procedure opportunities.

Marketing outreach development of logo, website, & messaging.

Key Opinion Leader (KOL) development.

OUS development of key distribution channels for Central & South America, Japan, Europe.

VOC physician feedback from animal labs to establish claims and procedure application.

Acquire predicate devices & materials for 510(k) submission testing by engineering.

Coordinate national society meeting presence at SAGES, DDW, & SLS.

Society meeting booth layout & design.

Facilitate society relationships with ASGE and SLS through KOLs.

Competitive product evaluation.

*Note: Held position as Marketing Consultant from June 2013 until July 2014 when hired on full time as the Market Development Manager with Apollo Endosurgery.

Intuitive Surgical, Inc. – Sunnyvale, California HQ, Cincinnati based role

8/2010-

9/2012

Clinical Sales Representative

Practice Building & Strategic Account responsibilities for the Cincinnati market to grow procedures and system installed base for the advancement of robotic surgery in CT, GEN, ENT, GYN, URO, and CRS.

Expanded clinical capital & I&A sales by $4.5M within 12 months of hire.

Expanded clinical procedures growth in key account by 18% in first year (1% prior to hire).

Expanded clinical program specialties in GYN, GEN, CT, and URO in key accounts.

Apollo Endosurgery, Inc. – Austin, Texas HQ, Cincinnati based role

7/2009-

8/2010

Director, Training & Education

Clinical training & education support for emergent endoluminal suturing technology.

Primary responsibility for all regional and national training events.

N.O.T.E.S (Natural Orifice Transluminal Endoscopic Surgery) device development.

Developed and managed external relationships with key societies, KOL’s, strategic accounts and advisory board members.

Worked collaboratively with all departments of the company to effectively execute our strategies and tactics in the U.S. and OUS markets.

Project Leader on design, execution, and implementation of a Data Registry in preparation for initial product launch.

Ethicon Endo-Surgery - Johnson & Johnson, Cincinnati, Ohio

2005-

2009

Bariatric Account Manager

Physician practice building and clinical training for bariatric surgeons

2008 & 2007 - #1 (#3 Nationally) in Sales for Adjustable Gastric Band & 15mm Trocars

2008 & 2007 – ENCORE AWARD – Gold – for sales Realize Gastric Band & Strategic Thinking

2008 – 101.1% of Forecast.

2008 & 2007 – “Hit the Ground Running” Award (100% of forecast Jan-Apr).

2007 – Sales Club $1,000,000 above forecast.

Endoscopic Account Specialist – InScope (Ethicon Endosurgery, Inc.)

Physician practice building and clinical training for gastroenterologists on new platform

2006 - Endoscopic Account Specialist of the Year, Rank #1 Nationally.

2006 - Sales Excellence Award (Top 10% earn trip).

2006 - Sales Club - $500,000 above forecast & Forecast Achievement Award.

2006 - Finished 209% of Quota Forecast (257% Capital, 181% Device).

2006 - #1 National Ranking in Gross Sales, Sales Excellence, & PillCam ESO Sales.

2005 - Finished 222% of forecast in Optical Dilator Sales.

EDUCATION

Xavier University, Cincinnati, Ohio Master of Business Administration, GPA 3.78.

University of Dayton, Dayton, Ohio Bachelor of Science in Mechanical Engineering.

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