Mary C. St. Mary

716-***-****

ac82k0@r.postjobfree.com

www.linkedin.com/mstmary

Versatile leader with expertise in marketing, communications, social media, and business development

Excellent manager of projects and relationships

Comfortable juggling multiple priorities and responsibilities

Flexible working style, excellent communication skills, and ability to think strategically and act tactically

Effectively interfaces with senior management, clients, and colleagues

Skills & Abilities

Business Writing and Editing

Content Development

Market Analysis

Marketing & Brand Strategy

Product Development & Management International Trade & Export

Policy and Procedure Development

Social Media Management

Public and Media Relations

Competitive Market Intelligence

Coalition Facilitation

Strategic Planning

Special Events and Trade Shows

Creative Problem Solving

Experience

Erie County Department of Health Buffalo, October 2013 – October 2018

Public Information Officer

Developed positive working relationships with local and national media

Greatly enhanced visibility through increased use & coordination of social media

Significantly improved likes, followers and engagement on Twitter and Facebook

Wrote/edited press releases, talking points, web and social media content, and proposals

Facilitated projects with external marketing consultants and advertisers

Strengthen and promote branding of Erie County Department of Health

Established effective relationships with community partners and non-governmental organizations (NGOs)

Monitor media/news outlets for pertinent public health-related stories

Desktop publishing and graphic design of logos, posters, flyers, brochures

Consulate General of Canada, Department of Foreign Affairs and Trade Buffalo, 2010 – 2012

Trade Commissioner/Business Development Officer

Represented small/midsized Canadian businesses seeking to export to WNY/NW PA

Assisted growth of Canadian exports by identifying supply chain linkages, investments, cross-border R&D and strategic collaborations

Subject matter expert for Green Building, Health IT and Cellular industries

Developed extensive network of senior level decision makers in each industry

Business matchmaking between Canadian and US organizations for mutual benefit

Special event promotion and conference planning and execution

Prepared and monitored project budgets

Raised awareness of Canadian companies, products, services and brands

Led collaborations with chapters of national organizations to provide opportunities featuring Canadian businesses

Microsoft Office, Customer Service, Twitter, Instagram, Facebook, Project Management, Community Engagement, relationship marketing, marketing research, marketing analytics

Independent Health Buffalo, 2005-2009

Product Manager, Business Development & Marketing

Planned & implemented strategic partnership with Delta Dental; added 5,000 members in group dental plans, 2,100 members in individual plans, and additional $500K revenue

Led cross functional teams in new product development

Developed extensions to Medicare product line and managed from cradle to grave

Presented educational information about importance of oral healthcare to Medicare members and potential customers

Researched/presented analysis of detailed product proposals for senior management

Define product vision, brand alignment, and go-to-market strategy for product portfolio

Developed product-specific marketing plans

Provided training, support and direction on product portfolio to customer service/sales

Uniform Data System for Medical Rehabilitation Buffalo, 2002-2004

Manager, Research & Development

Revamped quarterly analytical reports with enhanced, easier to utilize content

Improved timeliness and usability by changing delivery system from paper to digital

Began customer focus groups to assist in prioritizing software enhancements

Supervised software improvements and rollout

Created new revenue through expansion of data analysis capabilities, report offerings and client consultations

Annually planned and executed national user educational conference

Rich Products Corporation Buffalo, 1996-2002

International Marketing Manager (Europe, Middle East, Africa)

Oversaw development of first GMO free frozen non-dairy whipped topping

Led annual Kosher for Passover team to achieve rabbinical approval, completed product manufacturing and delivery within tight time constraints

Developed Cooking Rich® in collaboration with Israeli customers; product won global Sial d’Or award for Best New Product at international food trade show

Strengthened brands and increased sales by 450K cases/year

Revenue generated in assigned territories averaged $7 million annually

Identified market niches/opportunities; monitored competitive activity

Developed marketing collateral, merchandising programs and materials (B2B and B2C)

Planned trade shows and annual marketing conferences

Education

Canisius College – Buffalo NY – MBA, Marketing concentration

Inducted into Academic Honor Societies: Beta Gamma Sigma & Alpha Mu Alpha

University at Buffalo – Buffalo NY – Double Degree Program (completed in four years)

BS—Business Administration, BA—Communications, Public Relations concentration

Senior Year Internship with Buffalo Sabres

Community

Vice President, Lancaster Unleashed, SPCA Paws for Love dog therapy volunteer,

Buffalo General Medical Center dog therapy volunteer,

Erie County Medical Center dog therapy volunteer, Buffalo Niagara International Airport dog therapy stress relief team, Cantor & Choir Member, St. Joseph University Parish,

Visit Buffalo Niagara Buffalo Ambassador volunteer

Contact this candidate