Marketing/Communications/Public Relations
Resume:
Mary C. St. Mary
*******@***.***
www.linkedin.com/mstmary
Versatile leader with expertise in marketing, communications, social media, and business development
Excellent manager of projects and relationships
Comfortable juggling multiple priorities and responsibilities
Flexible working style, excellent communication skills, and ability to think strategically and act tactically
Effectively interfaces with senior management, clients, and colleagues
Skills & Abilities
Business Writing and Editing
Content Development
Market Analysis
Marketing & Brand Strategy
Product Development & Management International Trade & Export
Policy and Procedure Development
Social Media Management
Public and Media Relations
Competitive Market Intelligence
Coalition Facilitation
Strategic Planning
Special Events and Trade Shows
Creative Problem Solving
Experience
Erie County Department of Health Buffalo, October 2013 – October 2018
Public Information Officer
Developed positive working relationships with local and national media
Greatly enhanced visibility through increased use & coordination of social media
Significantly improved likes, followers and engagement on Twitter and Facebook
Wrote/edited press releases, talking points, web and social media content, and proposals
Facilitated projects with external marketing consultants and advertisers
Strengthen and promote branding of Erie County Department of Health
Established effective relationships with community partners and non-governmental organizations (NGOs)
Monitor media/news outlets for pertinent public health-related stories
Desktop publishing and graphic design of logos, posters, flyers, brochures
Consulate General of Canada, Department of Foreign Affairs and Trade Buffalo, 2010 – 2012
Trade Commissioner/Business Development Officer
Represented small/midsized Canadian businesses seeking to export to WNY/NW PA
Assisted growth of Canadian exports by identifying supply chain linkages, investments, cross-border R&D and strategic collaborations
Subject matter expert for Green Building, Health IT and Cellular industries
Developed extensive network of senior level decision makers in each industry
Business matchmaking between Canadian and US organizations for mutual benefit
Special event promotion and conference planning and execution
Prepared and monitored project budgets
Raised awareness of Canadian companies, products, services and brands
Led collaborations with chapters of national organizations to provide opportunities featuring Canadian businesses
Microsoft Office, Customer Service, Twitter, Instagram, Facebook, Project Management, Community Engagement, relationship marketing, marketing research, marketing analytics
Independent Health Buffalo, 2005-2009
Product Manager, Business Development & Marketing
Planned & implemented strategic partnership with Delta Dental; added 5,000 members in group dental plans, 2,100 members in individual plans, and additional $500K revenue
Led cross functional teams in new product development
Developed extensions to Medicare product line and managed from cradle to grave
Presented educational information about importance of oral healthcare to Medicare members and potential customers
Researched/presented analysis of detailed product proposals for senior management
Define product vision, brand alignment, and go-to-market strategy for product portfolio
Developed product-specific marketing plans
Provided training, support and direction on product portfolio to customer service/sales
Uniform Data System for Medical Rehabilitation Buffalo, 2002-2004
Manager, Research & Development
Revamped quarterly analytical reports with enhanced, easier to utilize content
Improved timeliness and usability by changing delivery system from paper to digital
Began customer focus groups to assist in prioritizing software enhancements
Supervised software improvements and rollout
Created new revenue through expansion of data analysis capabilities, report offerings and client consultations
Annually planned and executed national user educational conference
Rich Products Corporation Buffalo, 1996-2002
International Marketing Manager (Europe, Middle East, Africa)
Oversaw development of first GMO free frozen non-dairy whipped topping
Led annual Kosher for Passover team to achieve rabbinical approval, completed product manufacturing and delivery within tight time constraints
Developed Cooking Rich® in collaboration with Israeli customers; product won global Sial d’Or award for Best New Product at international food trade show
Strengthened brands and increased sales by 450K cases/year
Revenue generated in assigned territories averaged $7 million annually
Identified market niches/opportunities; monitored competitive activity
Developed marketing collateral, merchandising programs and materials (B2B and B2C)
Planned trade shows and annual marketing conferences
Education
Canisius College – Buffalo NY – MBA, Marketing concentration
Inducted into Academic Honor Societies: Beta Gamma Sigma & Alpha Mu Alpha
University at Buffalo – Buffalo NY – Double Degree Program (completed in four years)
BS—Business Administration, BA—Communications, Public Relations concentration
Senior Year Internship with Buffalo Sabres
Community
Vice President, Lancaster Unleashed, SPCA Paws for Love dog therapy volunteer,
Buffalo General Medical Center dog therapy volunteer,
Erie County Medical Center dog therapy volunteer, Buffalo Niagara International Airport dog therapy stress relief team, Cantor & Choir Member, St. Joseph University Parish,
Visit Buffalo Niagara Buffalo Ambassador volunteer
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