Communications professional

MARK MALMBERG

https://www.linkedin.com/in/mark-malmberg-86264025/

612-***-**** ************@*****.***

**** ******** ***., ***********, ** 55409

SUMMARY

Senior-level marketing/communications/public relations professional with experience in corporate, agency and nonprofit settings. Effective media representative with close relationships with journalists. Versatile writer with proven ability to inform, persuade, enlighten and even entertain wide-ranging audiences. Efficient at producing reader-friendly copy that clearly conveys key messages, and editing with a knack for making other’ writing better. Experienced at both internal and external communications, ranging from intimate company newsletters to national public relations campaigns. HIGHLIGHTS

Led internal and external communications during period when The Nerdery made Inc. Magazine’s list of fastest growing companies for nine straight years while also rating highly on public top workplace lists. Earned millions of positive media impressions for The Nerdery, furthering growth in new markets while promoting a culture attracting top talent.

EXPERIENCE

THE NERDERY, Minneapolis, MN 2013 – 2019

Communications Director

● Represented company in media spots and articles, requests for comment, speaking engagements

● Counseled senior leaders on strategic – and often, sensitive – communications, both internal and external; advised leadership team through crisis communication during several major transitions

● Owning consistent company tone/voice, documented brand standards and style guide for content creation across a variety of formats

● Created all-staff newsletter to further internal communications and employee engagement

● Led initiative to define/fulfill internal communications roles and onboarded outside PR agency

● Consulted with colleagues and leaders to help non-writers better articulate their thoughts, and help reluctant speakers find their voice – co-founded The Nerdery Toastmasters Club THE NERDERY, Minneapolis, MN 2009 – 2013

Communications Manager

● Pitched and earned media attention from every major Twin Cities news organization and multiple national news publications

● Led internal/external comms on rebrand from Sierra Bravo to becoming The Nerdery

● Wrote/said difficult things in difficult times; transparent with media, never said “no comment”

● Managing multiple award nominations, earned numerous industry awards and honors for the company and individual leaders, coupled with valuable earned media attention

● Established Nerdery Foundation to further community service through Overnight Website Challenge; over $7 million in professional services freely given to more than 200 nonprofits MARK MALMBERG

https://www.linkedin.com/in/mark-malmberg-86264025/ 612-***-**** ************@*****.***

3652 Garfield Ave., Minneapolis, MN 55409

THE NERDERY, Minneapolis, MN 2007 – 2009

Marketing Writer

● Led communications on shifting business model toward partnering with ad agencies, began referring to talent as “nerds” as a prelude to Sierra Bravo becoming The Nerdery

● Built dependable reputation with journalists as a ready resource for their stories

● Organized and led communications for first Overnight Website Challenge, attracting volunteers throughout community to serve local nonprofits – managed event logistics and publicity, garnering the company’s first substantial earned media attention SCHOLARSHIP AMERICA, Minneapolis, MN 2004 – 2006

Managing Editor

● Acted as spokesperson for national nonprofit, responsible for news releases and media relations

● Wrote and edited website content, annual reports, brochures, TV/radio/print ads and PSAs

● Led communications rollout of new name for organization, rebranding initiatives

● Created, wrote, produced and edited weekly internal staff newsletter

● Worked with development to cultivate donors, promote co-branding opps with sponsors

● Wrote letters from president’s office, prepared president for speaking engagements CITIZENS SCHOLARSHIP FOUNDATION OF AMERICA, Minneapolis, MN 2002 – 2004 Manager of Public Affairs and Communications

● Wrote National Press Club speeches for cartoonist Jim Davis and Miss America 2004, carried by C-Span and NPR – scripted event flows, coordinated event logistics

● Created talking points for spokespersons Bill Clinton, Bob Dole, Dolly Parton, Amy Grant

● Managed communications for scholarship program benefiting families of 9/11 victims

● Conceived, scripted and produced videos created to attract donors and volunteers

● Counseled internal clients, sponsors and cause-related marketers on communication strategies; created adaptable PR tools for grassroots use

WEBER SHANDWICK, Minneapolis, MN 2000 – 2001

Assistant Account Executive

● Wrote news releases, created targeted media lists and initiated media relations

● Managed client relations and budgetary elements for national accounts

● Wrote, produced and edited internal newsletter, increasing readership and submissions BOARD SERVICE

● MAP for Nonprofits (now Propel Nonprofits), Board of Directors

● Citizens for Election Integrity, Board of Advisors

● Nerdery Foundation, Board of Directors, co-founder EDUCATION

● Bachelor of Arts – Marketing Management, Concordia University, St. Paul, MN

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