Marketing Home Health
Resume:
Megan Mchan
Marketing Director
Metairie, LA ****6
**********@*****.***
To acquire a marketing position with a growth oriented, customer focused corporation which will allow me to utilize my prior sales and marketing experience and my genuine strong interest in the elements of relationship building and the art of closing the sale. I am seeking a fast paced career that could ultimately lead to a top-level management position. Territory Growth / Strategic Planning / Business Analysis / Key Accounts / Training / In Service / Relationship Building / Community Development
Authorized to work in the US for any employer
Work Experience
Marketing Director
Bridge Hospice - Metairie, LA
May 2018 to January 2019
Responsible for:
• Managed a territory for the Greater New Orleans area consisting of hospitals, clinics, nursing homes and group homes
• Hired and trained new Community Liaisons on marketing and the hospice industry
• Worked with internal departments on the coordination and assignments of new patient admissions
• Created and deigned new brochures and marketing materials for the company that promoted the organizations image and services
• Designed and coordinated the companies new Palliative Care program
• Developed marketing strategies for each territory
• Managed and guided families through the hospice process
• Continuous education events for Social Workers and Case Workers Accomplishments:
• Grew the Consensus from 16 to 38
St. Joseph Hospice - Harahan, LA
October 2017 to May 2018
Responsible for:
• Marketing hospice inpatient and outpatient care to physicians, nurses, case managers and social workers within Ochsner, Ochsner Baptist, Ochsner Kenner and Touro hospitals
• Managed and guided families through the hospice process
• Continuous education events for Social Workers and Case Workers
• Created programs that promoted the organizations image
• Conduct in service education programs to increase public awareness of programs Accomplishments:
• 80% admits
Marketing Director
Passages Hospice - New Orleans, LA
February 2017 to October 2017
Responsible for:
• Marketing hospice inpatient and outpatient care to physicians, nurses, case managers and social workers within the Greater New Orleans area
• Hiring and training of the Marketing Team
• Cold calling and prospecting with Marketing Team
• Worked with Marketing Team members conducting in service educational programs to increase public awareness of programs provided by Passages Hospice
• Worked closely with Ownership, Administrative Management and Director of Nursing to ensure patient care, placement and overall business results were positive
• Provide leadership to all aspects of Business Development
• Managed and maintained my own territory with an average of 25-30 admits per month- Ochsner, Ochsner Baptist and Touro hospitals
• March 2017 year-end review was rated as "Excellent" Accomplishments:
• Increased census from 30 to 160
Marketing Director
Passages Hospice
February 2014 to October 2017
Passages Hospice - New Orleans, LA
February 2014 to January 2017
Responsible for:
• Marketing hospice inpatient and outpatient care to physicians, nurses, case managers and social workers within Ochsner, Ochsner Baptist and Touro hospitals
• Manage and guided families through the hospice process
• Manage patient admissions
• Create opportunities that promote the organizations image
• Conduct in service educational programs to increase public awareness of programs Accomplishments:
• Averaged 30 admits per month
Community Liaison
Cannon Hospice - Harahan, LA
August 2008 to February 2014
Responsible for:
• Marketing hospice inpatient and outpatient care to physicians, nurses, case managers and social workers within Ochsner, Ochsner Baptist and Touro hospitals
• Managed and guided families through the hospice process
• Managed patient admissions
• Created programs that promoted the organizations image
• Conduct in service education programs to increase public awareness of programs Accomplishments:
• 90% admits
• 384 admits a year
Account Executive
Omni Home Care Inc - Covington, LA
June 2005 to August 2008
Responsible for:
• Marketing physical therapy, occupational therapy and home health care to hospitals and doctors
• Increase revenue on existing client base
• Cold calling and prospecting for new clients
• Network with doctors and nurses to establish new account opportunities
• Promoted services through various media, special events and related campaigns
• Used promotional funds judiciously to maximize sales and surpass goals based on Return On Investment
• Succeeded and self taught on guidelines and programs, no structured training Accomplishments:
• Averaged 133% of quota
General Manager
Wireless Options LLC - New Orleans, LA
September 2002 to June 2005
Responsible for:
• Managed retail store selling 6 different wireless carriers with 2 part-time employees
• Hired, trained and supervised part-time employees
• Expanded customer base through teleprospecting and cold calling local business's
• Oversaw all marketing campaigns for the store
• Met and exceeded all quotas for each wireless carrier
• Conducted a needs analysis with each potential new customer
• Educate customers on mechanics of phone use
• Attend sessions with carriers to maintain current product knowledge
• Open and close store daily
• Sell ancillary products to increase revenue
• Maintain records management
Accomplishments:
• Averaged 147% of quota
• Turned a startup store into a profitable business from the ground up Education
General Studies
Nichols State University
1992
Skills
Home Health, Product Marketing
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