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Social Media Research

Johannesburg, Gauteng, South Africa
December 16, 2018

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Letter of motivation

For the position of: Freelance Copywriter

(1) Why is Karin a great fit for this job?

You are looking for a creative thinker who is passionate about research and data – look no further! I’m self-motivated and never stop pushing the boundaries. I purposefully look at writing in a way that is catchy, concise, and shows results.

(2) What are some examples of other products you have created?

I have experience mainly in product testing – from my market research days. I assisted a client in creating a thicker, edible (as opposed to drinkable) yogurt with a straw that turns into a spoon.

(3) What major platforms do you have actual experience working with?

Mainly all social media channels – Facebook, Instagram, Twitter, LinkedIn, Snapshat. And I have some WordPress skills.

(4) Tell me about your experience writing articles or product descriptions.Ca marketplaces?

Currently, I mainly write to sell ideas and products to staff (internally). Writing a lot has taught me to write for my audience – give them the information they need, before I go off on a tangent about all the things I like to write about. I have become very aware of how I phrase sentences and bring ideas across. Depending on the audience, I have also learned to speak more concisely to their specific needs.

Having experience in the field of market research I have seen that no two audiences are alike. I am keenly aware at all times who my audience is, and write accordingly.

Kind regards,

Karin Kouwenhoven

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