Scott F. McClafferty
Allentown, PA 18103
ac7z6n@r.postjobfree.com
SUMMARY
Driven, results-oriented account executive with 10+ years' of experience in sales and marketing; adept atdeveloping and nurturing strategic partnerships and delivering exceptional service to internal and external customers.
SKILLS
• Sales • Conversions • Prospecting
• Marketing • Training • Appointment setting
• Forecasting • Supervision • Problem solving
PROFESSIONAL EXPERIENCE
Clipper Magazine, Allentown, PA., 09/2017 – 10/18
Outside Sales
•. Cold call sales directly with owners of companies and presented
•advertising tool to increase volume of their business.
Alliance Media Group, Allentown, PA 03/2016 -03/2017
Sales Associate
• Negotiated prices or terms of sales or service agreements
• Prepared and submitted sales contracts for orders
• Visited establishments to evaluate needs or to promote product or service sales
Digiview Outdoor, Whitehall, PA 02/2013 - 05/2014 Sales and Marketing Consultant
• Generated more than $400,000 in sales within one year
• Maintained assigned account bases while developing new accounts
• Explained to customers how specific types of advertising would help promote their products or services in
the most effective way possible
Eastern Pennsylvania Business journal, Bethlehem, PA 01/2010 - 04/2012
Sales and Marketing Coordinator
• Located and contacted potential clients to offer advertising services
• Consistently achieved and surpassed sales goals on a monthly basis
• Processed all correspondence and paperwork related to accounts
The Accu-Weather Channel, Allentown, PA 01/2003 - 07/2008
Account Executive
• Identified, developed, or evaluated marketing strategy, based on knowledge of establishment objectives,
market characteristics, and cost and markup factors.
• Generated new business while maintaining and increasing present accounts
• Trained and mentored new sales associates
EDUCATION
Lehigh Carbon Community College, Schnecksville, PA
48 credits toward A.S. in Business Administration
William Allen High School, Allentown, PA
Diploma