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Marketing Executive

Location:
Trenton, New Jersey, United States
Salary:
175,000
Posted:
December 14, 2018

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Resume:

Michael H. Fleischner

Top-rated Marketing Executive

ac7yze@r.postjobfree.com

609-***-****

Integrated Marketing Communications ~ Demand Generation

Consumer & B2B Marketing ~ Marketing Technology ~ Brand Development

Articulate and persuasive professional with strong written communication skills and outstanding record of marketing and management success. Background includes rebranding initiatives, marketing technology optimization, and successfully promoting products & services through digital media, social, events, and sales enablement. Media appearances on The Today Show, ABC World News, and Bloomberg Radio.

PROFESSIONAL SKILLS

● Demand Generation ● Sales Enablement ● Marketing Budgets

● MarTech Implementation ● Field Marketing ● Marketing Automation

● Market Segmentation ● Event Management ● Competitive Analysis

● Account Based Marketing ● Social Media Engagement ● P&L Responsibility

● Digital Marketing ● Search Engine Marketing ● Staff Development

● Branding Initiatives ● Market Research ● Amazon/eBay Selling

● SEO and SEM Programs ● Public Relations

PROFESSIONAL EXPERIENCE

Caliper, Inc., Princeton, NJ 2014 - Present

Caliper is a talent management company that helps businesses with talent acquisition, leadership development, succession planning, and organizational change. The company has served more than 65,000 companies in the US and abroad.

Senior Vice President, Marketing

●Responsible for launching a formal marketing program across all marketing disciplines.

●Increased lead volume by more than 37% in year one and 49% in year two.

●Reduced cost of marketing qualified leads (MQL) from $245 to $63 while increasing lead quality and conversions for field sales teams.

●Established effective targeting through in-depth market research and digital media targeting including remarketing campaigns for software as a service (SaaS) products.

●Developed marketing team with expertise in major marketing disciplines including demand generation, field marketing, and marketing technology platforms.

●Worked closely with cross functional teams to manage, follow up, and optimize lead flow increasing close rates by 28%.

Big Fin Solutions, Bordentown, New Jersey 2012 – 2014

Big Fin Solutions, provided marketing consulting and marketing services, reputation management, and marketing technology platform solutions for medium-sized businesses.

Founder, CEO (Aug. 2012 - 2014)

●Responsible for company growth and oversight.

●Sales, marketing, and product solution focus for marketing services.

●Development and expansion of business.

●Worked with national and local clients (Wall Street Journal, Intuit, etc.).

●Sold the business in 2014 to igmktg.

Achieve3000, Lakewood, New Jersey 2010 – 2012

The leader in differentiated instruction for over a decade, Achieve3000 services more than 1.9 million students nationwide in public, private, and charter schools.

Vice President, Marketing (Jan. 2010 - 2012)

●Responsible for all marketing functions and sales support related activities.

●Developed new marketing initiatives for strategic DMA’s (Chicago, New York, Hawaii), growing sales by 31% and supporting state wide adoptions in 3 states.

●Supported external sales team of 38 individuals with collateral and multi-media resources.

●Developed and maintain national webinar schedule for customers and prospects.

●Oversaw and managed customer communications including back-to-school, newsletters, new product communications, training and professional development.

●Web site redesign, content management, optimization, and promotion planning.

Peterson’s, Lawrenceville, New Jersey 2000 – 2009

The leader in college search, test preparation & financial aid for over 35 years. Peterson’s is part of The Thomson Corporation with annual revenues of $7.8 billion with 43,000 employees.

Vice President, Marketing (2002- 2009)

●Report directly to CEO, managed all marketing functions and business development.

●Served as a member of the Executive Management Team.

●Directed daily operations of the marketing department with 18 full-time employees, including project managers, print/web design, and web traffic optimization.

●Developed and implemented channel specific marketing programs to grow revenue by 16% in year one, 22% in year two.

VOLUNTEER

AMERICAN MARKETING ASSOCIATION OF NJ

Board Member National Professional Chapters Council June 2018 – May 2020

President AMA of New Jersey July 2016 – June 2017

EDUCATION

NORTHWESTERN UNIVERSITY

MEDILL SCHOOL OF JOURNALISM, Evanston, Illinois

Master of Science in Integrated Marketing Communications, 1995

RUTGERS UNIVERSITY

RUTGERS COLLEGE – SCHOOL OF BUSINESS, New Brunswick, New Jersey

Bachelor of Science in Marketing, Minor in Psychology, 1993



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