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Senor Writer and Creative Marketing Communications Pro

Location:
Hauppauge, New York, 11788, United States
Salary:
OPEN.
Posted:
December 13, 2018

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Resume:

ROBERT F. EPERVARY

Hauppauge, NY *****, 631-***-****

ac7yl5@r.postjobfree.com

www.linkedin.com/in/robert-epervary

WRITER/CREATIVE MARKETING/MEDIA COMMUNICATIONS

SUMMARY OF QUALIFICATIONS

Versatile, passionate, results-oriented Writer, and Creative Marketing/Media Communications Professional with diverse skills and excellent conceptual and presentation abilities. Progressive experience on both the agency and corporate/client-side in copy writing and editing, brand strategy, media production, planning and execution of innovative and highly effective advertising, creative marketing, public/media relations, audio/video/TV scripts, web/interactive content, direct response, institutional/corporate communications and sales promotion.

Proven expertise in the creation and implementation of media alerts and press releases, print, TV and radio advertising, POP/display and multi-channel marketing, case studies, in-house publications, catalogs, brochures and collateral materials, business and institutional marketing communications, Branding, Vertical Marketing, B2B, B2C, Recruitment and Relationship Marketing.

Works well independently or as an integral member of a team. Adept at managing both creative and business aspects of advertising, marketing and media campaigns, projects and special events on schedule and under budget.

Excellent problem-solving, analytical, organizational, interpersonal, verbal and written communication abilities. Proficient in MS Word, Excel and PowerPoint, Access and Outlook; Mac and PC desktop publishing software.

EDUCATION

Master of Arts in Communications Advertising and TV Production (Graduated with Distinction) New York Institute of Technology, Old Westbury, NY

Bachelor of Arts in English Writing and Media (Dean’s List) State University of New York, Fredonia, NY

PROFESSIONAL EXPERIENCE

Epervary Creative Communications, LLC

Freelance Copywriter/Creative Media Communications Consultant 2018 Currently working on and available for freelance assignments, consulting and contract projects.

Stony Brook University, Office of Communications and Marketing,

Stony Brook, NY 2017

Media Relations/Writer Consultant

Working closely with the Media Relations team; crafted headlines, wrote and edited e-mail/media alerts, press releases, and story pitches to facilitate print and broadcast media news coverage of University/clients advancements, awards, educational programs, initiatives and special events.

Created content across all platforms (print, video, digital, web) to ensure consistent branding message and mission. Produced and distributed releases, media advisories and other collateral under tight deadlines.

Pro-actively engaged and addressed media requests both external and internal. Responded to various media outlet inquiries regarding University issues, events and activities.

Organized and managed media contacts and coordinated journalists and TV/radio production crews in coverage of news stories and campus events.

Compiled and maintained current administration/faculty/experts database and website; provided experts upon request to media for commentary and interviews on trending topics in the news.

Spectronics Corporation, Westbury, NY 2007-2016

Senior Writer, Marketing/Corporate Communications

Conceived, wrote and edited highly effective headlines, print advertising copy, web content, video scripts, corporate communications and marketing collateral for in-house advertising function of the world’s leading manufacturer and global distributor of ultraviolet/fluorescent technology products serving multiple industries and international markets including automotive, aviation, forensics, life sciences, HVAC and NDT.

Coordinated creative content across all platforms (print, video, digital, web) to ensure consistent branding message, voice and mission. Supervised graphic, web, photography and video productions and acted as model/talent.

Partnered with senior administration, marketing team, national/international sales managers, graphic and web designers and engineers in the development of product lines and the creation and implementation of successful creative marketing strategies and advertising campaigns that consistently surpassed sales goals.

Sleepy’s, The Mattress Professionals/Selective Advertising, Hicksville, NY 2005-2006

Advertising Manager/Copywriter

Conceived, wrote, edited and proofread print and broadcast advertising copy, POP and collateral materials for the largest bedding specialty retailer in the Northeastern/Mid-Atlantic regions of the United States, with over 1,000 locations in 17 states and annual sales exceeding $900 million.

Liaison between Executive Sales and Marketing teams and in-house advertising agency. Collaborated with senior administration, Creative Director and graphic designers in the conception, production and execution of advertising campaigns and oversaw the planning, promotion and successful launching of over 100 new retail showrooms in nine months.

Monitored all advertising and marketing communications for clarity of brand message, mission and to assure compliance with Consumer Affairs laws and regulations in all states in which company did business.

Freelance Copywriter/Creative Marketing Consultant 1999-2005

Long-term projects and re-occurring assignments with a variety of agency, private and business clients, including: Publishers Clearing House, Hendrix Institute, CORE Data/Connected Culture, Manheim Mergers & Acquisitions, Austin, Williams & Best Advertising, AdCount Marketing Solutions and Brainstorm Advertising.

Wrote and edited both web-based and direct mail headlines and promotional copy for a leading international, multi-channel/interactive media, specialty retail and entertainment company offering a broad range of products, publications, digital entertainment and services to advertisers and consumers.

Worked closely with web and graphic designers, Art Directors, Marketing and Product promotional personnel in the development and successful implementation of sweepstakes packages and direct response internet/target marketing campaigns for consumer merchandise that surpassed targets.

Supervised the copy writing and editing, planning, production, media buying and placement of print advertising, direct response and relationship/customer loyalty program materials for ad agencies with clients in the banking, medical collections, real estate, utilities and retail industries.

Five Towns College, Dix Hills, NY 1994-1998

Director of PR, Advertising and Marketing

Oversaw all institutional communications, public relations, recruitment marketing activities, and managed in-house ad agency for private college specializing in degree programs in music, business and the performing arts.

Conceived, wrote and produced print advertising, broadcast/media spots and college marketing collateral.

Daily Interaction with senior administration, student/faculty community, vendors and various media outlets. Successfully elevated College’s pubic profile and increased student enrollment by over 35%.



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