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Social Media Marketing

Location:
Lagos, Nigeria
Posted:
December 13, 2018

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Resume:

EMMANUEL OMOKHOJE OJEKERE

* ***** *****, ****** ******, Egbeda, Lagos

080********,081********

ac7yfw@r.postjobfree.com

Seeking to join your company where I can contribute to the management and grow the organization by using my researching, compiling and writing skills to create engaging content for websites, blogs and all social media platforms.

WORK EXPERIENCE

AUGUST 2016 – PRESENT: BTM LIMITED

CONTENT MANAGER

Conceptualize, write and edit content for ads, e-mail campaigns, brochures, and multiple websites, oversee website content development. Ensured content aligned with brand and supported business objectives of all business units. Created web content strategy and managed content development. Collaborated with web team and marketing to manage website design. Established and managed marketing calendar, content and design guidelines.

•Content sourcing, development, updating and uploading for all travel technology and Platforms.

•Content development for Social Media Platforms and Websites

•Coordinate design, production and delivery of marketing materials and web content

•Supervise all events from initial development to on-site execution, and event marketing materials (online and print).

•Built and update company’s website using customized CMS.

•Oversees 4 company websites, including business to business and business to consumer channels.

•Review, edit and approve all content flowing to the websites.

•Develop strategies for generating additional revenue through search enhancements

• Collaborate with Merchandisers to identify opportunities to drive sales.

•Utilize site metrics and analytics to determine areas of improvement and work with developers to implement solutions.

•Work with App developer to provide contents for development of social Travel App.

•Lead training sessions on travel products and internal travel technologies.

•Build online portal forms for company’s recruitment process.

•Identify ways to drive traffic to the website, including reaching out to existing and new users.

• Schedule and send out travel alerts on travel promotions, travel information and industry news using mail chimps.

•Create travel template for preparing travel alerts, travel promotion and holiday package

OCTOBER 2014 – JULY 2016: BTM LIMITED

DIGITAL MARKETING MANAGER

Managed all social media presence and content on multiple platforms. Utilized social media analytical data and metrics to measure effectiveness. Designed new, engaging content. Developed communications and customer engagement strategies, including contests and giveaways, to enhance brand-awareness. Developed new industry relationships via tradeshows and social media, initiated effective social media marketing and managed all online activities.

•Created, posted and managed updates and responses for all online content for the brand's social media

•Established "the voice" of the brand with social media, blogging and content development devoted to the travel industry.

•Played brand consulting/advising role with regard to the online environment: opportunities, new initiatives and identification of potential business

•Planned and created robust social media contents to support sales and marketing teams.

•Scheduled posts and applied analytics to measure success with Hoot Suite.

•Developed social business strategy and solution definition for the company and its subsidiary company STA Nigeria

•Served as leader on digital trends and emerging social media technologies.

•Collaborated with Marketing and Operations teams to spearhead agency’s internal social media programs and efforts.

•Created marketing plans and presentations for the student travel department

•Directly responsible for composing blog post with a maximum of 400 words completed monthly.

•Cultivated relationships with Airlines, vendors, and partners for optimizing of marketing campaigns.

•Initiated the idea of special discount for students which led to the award of student discounts by Emirates, Virgin Atlantic and British Airways.

•Spearheaded the promotion and marketing of the student travel department.

•Worked with Kaplan College, Greensprings School, and American International School to provide tailored International school trips.

•Supported new business development, contributed to proposals for student travel and partnership with Zenith bank on ISIC Master Card.

•Created, managed and expanded the company’s email database

•Promoted services offered through listing on online directories, placing advertisement on online sites, distributing brochures and social media.

•Drafted reports and presentations for senior management to track incoming customer reviews, social media analytics, and accomplishments that could be easily understood from a sales perspective

•Marketed flight promotions and travel packages tailored for specific seasons of the year.

•Created online booking form and managed requests for guests attending weddings of Influential people traveling to South Africa, Dubai and other International destinations.

APRIL 2013 – OCTOBER 2013: BTM LIMITED

INFORMATION ANALYST (INTERN)

Part of the Management Information System team that provides Information report for corporate clients on policy compliance, traveler trends, savings reports against actual fares offered and time of booking.

•Prepare monthly, quarterly and yearly MIS reports as requested using Microsoft Excel

•Extract data and input daily into GEMS (General Expense Management System) and create a report at the end of each month.

•Collection, collation and arrangement of data for the company and its clients.

•Advised management and sales team in decision making regarding transactions with clients.

EDUCATION

2008 – 2012 Ambrose Alli University, Edo State. (Bachelor in Agriculture, 2:1)

1998 – 2004 St. Gregory’s College, Ikoyi, Lagos. (SSCE)

SKILLS

•Demonstrated ability to take initiative, prioritize and manage multiple projects with seamless follow-through.

•Ability to effectively multi task.

•Excellent verbal and written communication skills.

•Technical aptitude and ability to use software programs.

•Exceptional inter personal and organizational skills.

•Ability to work well with a variety of personalities.

•Proficiency in Microsoft office programs such as Word, Excel and Power point.

•Proficiency in Social media marketing

•Proficiency in website development using CMS

•Experience in Customer Relationship Management.

•Basic knowledge of Amadeus booking system.

•knowledge of Travel Industry

CERTIFICATIONS

•Social Media marketing – Web Academy

•Website Development using CMS – Tech 24

•Website Design – Webkraft

•Digital Marketing – Traders ball

TRAININGS ATTENDED

2015 Travel Product training on Sales by Kenya Airways

2015 Product Training on Travel Packages and Cruises by Royal Caribbean

2016 Customer Service Excellence by Haven Consulting

2017 Amadeus e-travel management training by Amadeus Nigeria



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