OLUWAKEMI MFON-BASSEY

*B, Bolanle Oluwakemi Street by Olokonla Road, Lekki Epe Expressway, Lagos State

Cell: 080********. D.0.B : 15-09-1983. Female

ac7w08@r.postjobfree.com

PROFILE

* ***rs career reflects continual advancement with a depth of valuable and diversified leadership experience, and consistent achievements in driving innovative, cost-effective sales and marketing strategies, programs and initiatives that produce dynamic business results. Proven strength in directing all aspect of brands and communication. Organized planner, effective communicator, negotiator and decision-maker with exceptional aptitude to manage multiple tasks running concurrently. Calm under pressure and tenaciously do what it takes to get the job done. Trustworthy, and interface positively and professionally at all levels.

Competencies

Brand Development/Management

Marketing Strategy & Planning

Marketing Communications

Digital communications

Project Management

Research & Analysis

Account/Client management

Team Leadership

Innovation

Work History

Manager, Strategy Delivery (09/2015 to date)

Prodigy and Pens Communications (Advertising/Media) – Oregun, Ikeja Lagos

Support the delivery of the short and medium term strategic goals of client's brands to outperform the competition and establish them as industry leaders.

Monitor competitive environment for client brands, routinely provide recommendations and changes in direction as required.

Work with cross-functional partners to develop brand and marketing programs and supporting material.

Identify key business priorities of agency and supervise execution to bring marketing efforts to life in the market place.

Ensures excellent and timely implementation of all approved marketing activities.

Lead in-house team to drive implementation of agreed innovation projects from ideation to market execution.

Oversees the development of all Agency Work Plan/KPIs and coordinates activities to drive performance.

Identifies new growth opportunities and develops plans to exploit such opportunities. Develops an in-depth understanding and becomes an expert in the Nigerian consumer environment.

Lead the creative development and media deployment of agreed communications. Review of advertising and marketing communication before release.

Monitor competitor’s activities including new launches and recommend appropriate and innovative marketing solutions to be undertaken when/where necessary.

Enforces client brand guidelines and applies project management practices in overseeing the execution of marketing programs.

Develop and manage budget for marketing activities. Oversee the marketing performance analysis to measure return on investment

Proactively manage internal and external communication activities and ensure all stakeholders are adequately informed by creating and implementing strategies that provide awareness and visibility for the company.

Develop, strengthen, protect and leverage company’s brand, copyrights and trademarks throughout company’s operating geographical regions

Research and gather information to understand consumers behavior towards promotional mix, advertising messages, sales and promotional campaigns

Build and maintain long term relationships of all stakeholders through integration of strategically planned marketing activities

Ensure consistent messages are communicated to the consumers in order to increase the value of the brand and maintain/sustain competitive advantage

Review communications for all external release along with internal stakeholders to ensure no violations

Supervise messaging from joint ventures to ensure there is consistency and strict adherence to communication strategies.

Ensure divisional and market segment branding strategy is steady with organizations branding strategy

Sales, Assistant Manager (07/2012 to 07/2014)

ARM Life Plc (Insurance) – Opebi, Ikeja Lagos.

Managed business development effectively across the company.

Handled inbound enquiries efficiently, maximizing all sales opportunities.

Conducted proactive project/non project scoping calls.

Closed sales and achieved set conversion rate.

Supported in the follow up and closing of sales opportunities.

Developed pitches to potential clients, assisted with negotiating and closing business deals, as well as retaining key accounts.

Developed the company’s market position by assisting with strategic goals, identifying business opportunities and networking.

Hit the agreed personal outbound call activity targets.

Gave weekly report on all sales activity and sales pipeline.

Customer Relationship Management (CRM) activities were accurately recorded.

Attended monthly company sales meetings and weekly internal sales meetings.

Supported in the training of new sales advisors.

Understood and gave support to the Company’s mission, vision and value statements.

Sales Advisor (09/2010 to 06/2012)

ARM Life Plc (Insurance) – Opebi, Ikeja Lagos.

Designed and implemented effective marketing strategies to sell new policy and adjust existing ones.

Built a cordial relationship with potential clients and created beneficial rapport by networking, cold calling and referral.

Maintained quality service by establishing and enforcing organization standards.

Sold products through established contacts and pushed for referrals.

Prepared reports by collecting, analyzing, and summarizing information.

Contributed to team effort by accomplishing results as needed.

Volunteer Experience

Lead Team Member (09/2009 to 08/2010) -NYSC

Independent Corrupt Practices and Other Related Offences Commission (ICPC)

Established ICPC clubs in secondary schools and youth forum/ organisation

Sensitized and trained primary and secondary school pupils on the need to shun corruption and other wrong behavior

Education

Google Training School (Haptics) – May 2018

Digital skills

Certificate of Completion

Chartered Institute of Marketing (CIM UK) – April 2017

Certificate in professional marketing

Marketing – Distinction

Customer Experience

Integrated Communication

National Broadcast Academy – February 2015

Certificate in basic presentation (Communication skills) – Upper credit

University of Uyo

Bachelor of Science- Food Science & Technology – Second Class Division

Awards

Merit Award January–June 2012 (ARMLIFE)

Merit Award April–June 2014(ARMLIFE)

Outstanding Performance Award October- December 2017 (Prodigy and Pens)

Certifications

Chartered Institute of Marketing (CIM) United kingdom.

Identifier No: 40003470.

Accreditation No: 601/5065/8

References

To be provided on request

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