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Marketing Communications, brand strategy, creative direction

Newbury Park, CA
November 29, 2018

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**** ******** **., ******* ****, CA 91320

Cell: 805-***-**** Email:

Employment History

Director: Corporate Brand Strategy and Reputation Management, Amgen Inc., Thousand Oaks, CA 2005-2008

Create and maintain global corporate brand strategy and reputation management initiatives including research,

program development, management and measurement

Lead cross-functional teams and multiple external agencies to successfully execute corporate-level integrated

marketing, advertising and communications programs: oversee execution of initiatives, and report measurable

results to executive management

Provide strategic counsel and training to corporate, marketing and communications executives, staff and

spokespeople to ensure key messages are consistent with brand strategy and reputation objectives

Associate Director: Corporate Brand Communications, Amgen Inc. 2003-2005

Create and manage team to execute corporate marketing and advertising, executive events and speeches,

online and print communications and identity management

Integrate internal and external messaging; identify key audiences; ensure consistency of messaging to meet

product and Company objectives with each audience

Supervise and develop staff of writers, web developers, designers, event producers, multimedia designers,

project managers and administrative support staff; manage external agency partners and student interns

Creative Marketing Strategy Manager: Marketing Communications, Amgen Inc. 1998-2003

Provide strategic marketing and communications expertise to sales and marketing staff and recommend creative

strategies and integrated programs that meet business objectives

Serve as creative director for comprehensive, integrated marketing communications and advertising programs; ensure

consistency of marketing messages; oversee creative execution of all tactics and deliverables

Manage and supervise creative and production teams comprised of internal staff and external resources

Integrated marketing projects include print and web communications; advertising campaigns, public relations,

video production, interactive and multimedia presentations; meetings and events; live performance; tradeshows

Senior Designer: Creative Services, Marketing and Corporate Communications, Amgen Inc. 1992-1998

Creative Director/Art Director: University Publications, Pepperdine University, Malibu, CA 1985-1992

Design Supervisor: University Communications, Northeast Missouri State University, Kirksville, MO 1980-1985

University Teaching Experience

Adjunct Professor of Communications: Pepperdine University, Malibu CA

Adjunct Professor of Fine Arts and Visual Communications: Northeast Missouri University, Kirksville MO

Instructor/Fine Arts Faculty Intern: Stephen F. Austin State University, Nacogdoches TX


Post-graduate: Master of Fine Arts, Magna Cum Laude, Stephen F. Austin State University, Nacogdoches, TX 1980

Graduate: Master of Arts, Suma Cum Laude, Stephen F. Austin State University, Nacogdoches, TX 1979

Undergraduate: Bachelor of Fine Arts, Suma Cum Laude, Northwest Missouri State University, Maryville, MO 1977


Dynamic written, verbal and interpersonal communications

Excellent project management skills

Data-driven, strategic creative marketing solutions to meet objectives

Proven leadership, management and team building

Strategic brand development and implementation

Agency/vendor selection and management

Motivating and inspiring presentation, instructional and training skills

Recognized coaching, mentoring and staff development

Recognized media trainer, messaging coach and presentation coach

Meticulously detail-oriented, analytical, organized and goal-driven

Award-winning creative direction for: writing/editing; design/illustration/photography; advertising campaigns; live events; multimedia/interactive/video; product launches, executive meetings and tradeshow exhibits and activites

Skills (cont.)

Excellent management and budgeting skills

Change management and advocacy skills to gain consensus

Proficiency in PC/Mac, Microsoft Office suite, Adobe creative suite

Superior work ethic

Pro Bono Marketing, Communications, Fundraising Consulting/Volunteerism 2008-present

Marketing and Communications Strategy

Newbury Park High School (NPHS), Conejo Valley Unified School District,

Newbury Park First Christian Church (NPFCC), Cabrillo Music Theatre

Fundraising and Outreach

Anna Enoch Orphanage (Liberia,) NPHS Choral Program, NPHS Theatre Program,

NPFCC Capital Campaign, State Fair Community College Foundation

Creative Direction

NPHS Theatre Program, NPFCC Communications & Identity System


Habitat for Humanity, Donate Life, Equestrian Therapy Center, Niño’s de Baja Orphanage (Mexico), Relay for Life, NPHS Parent-Faculty Association, NPHS Site Council Chairman, Life Without Limbs

Continuing Education/Professional Development

Amgen Development & Training Courses

Leadership Training, Coaching and Mentorship, Team Leadership, Team Collaboration,

Negotiation and Reconciliation, Conflict Resolution in Management, Influencing Positive Outcomes,

Time Management, Project Management, Customer Service

Design Management Institute

Creating Objective-based Marketing Strategies and Tactics, Leveraging Brand Strategies, Managing

Resources and Talent Effectively, Developing Creative Briefs

Pepperdine University Business/Professional Institute

Supervisor and Management Training, Manager as Coach Series, Effective Teamwork in Business

Professional Organizations

International Association of Business Communicators

International Brand Institute

American Advertising Federations

Public Relations Society of America

Council for the Advancement and Support of Education

University and College Designers Association

Design Management Institute

Honors and Awards

Nicholson Design Awards, Global Awards, International Design Competition Awards, IABC Awards,

CASE National Design Awards, “ADDY” Awards, Amgen “Spot” Impact Awards, International Web

Design Awards, Outstanding Alumni Award, Who’s Who Among Women in Business, Who’s Who

Among College Students

Contact Information

Jane A. Luper

3183 Holloway Ct., Newbury Park, CA 91320

Cell: 805-***-****


References available upon request

Contact this candidate