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Marketing Sales

Location:
Denver, Colorado, United States
Salary:
100000
Posted:
November 29, 2018

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Resume:

James W. Strohecker

Denver,

CO

*****

(***)

*19- 8103

www.linkedin.com/in/jamesstrohecker/

ac7twf@r.postjobfree.com Director of Marketing

Global

Marketing

Business

to

Business

(B2B)

Marketing

Integrated

Marketing

Campaigns Highly accomplished

marketing leader

with an extensive track record of delivering

high- performance,

measurable product, corporate,

and

B2B

marketing

campaigns

that

have

repeatedly

differentiated

and

established

brands

in

leading

positions

within competitive markets. Executive- level leader with expertise in all facets of marketing campaign development, competitive analysis,

go

to

market

strategies,

content

marketing,

and

corporate/product

messaging.

Skilled

in

collaborating

with

members across

all

levels

to

drive

unified

approaches

to

achieve

ambitious

marketing

and

sales

objectives.

Proven

ability

to

orchestrate effective

marketing,

web,

video,

&

content- rich

Marketo/Eloqua

lead

generation

programs

and

events. Keen

understanding

of

all

phases

of

the

buyer's

journey

and

the

nuanced

components

that

drive

business

decision- making

at each

step.

Integral

part

of

increasing

industry

value

and

perception

for

RAE

Systems

(Honeywell),

Qumu

(Rimage),

and

Chordiant

(Pegasystems),

leading

to

the

companies

being

sought

after

and

acquired

by

leading

global

corporations.

§ Global

Product

Introductions

§ Demand

Generation

§ Competitive

Intelligence

§ Corporate/Product

Messaging

§ Partner

Marketing

Campaigns

§ Go

To

Market

Strategy

Development

§ Omnichannel

Marketing

§ Video

Marketing

§ Social

Media

Strategies

PROFESSIONAL EXPERIENCE

HONEYWELL

INDUSTRIAL

SOLUTIONS,

Englewood,

CO

&

Global 2015

Present Line

of

Business

(LOB)

Marketing

Leader Driving force behind the creation and delivery of strategic, multi- tiered demand generation, content marketing, and specialized

social

media

marketing

campaigns

as

part

of

highly

successful

new

product

introductions

that

continue

to

net millions

of

dollars

in

new

sales

revenues

and

place

the

company's

brand

in

a

dominant

marketplace

position.

§ Spearheaded

successful

new

product

introductions

for

ConneXt

Pack,

LoneWorker,

MultiRAE

Benzene,

QRAE

3,

TITAN SCBA,

Morning

Pride

TAILS,

and

ProRAE

Guardian

SDK/Cloud

&

FIRST

software

among

others.

§ Instrumental

in

the

success

of

a

$695K

supplier

co- op

advertising

program

(FireSmoke.org,

IAFF,

NFFF,

FCSN), delivering

issue- driven

monthly

global

seminars

that

have

driven

a

40%

increase

Year

over

Year

(YoY).

§ Create

sales

solution

engagement

programs

that

incorporate

product

demonstrations,

whiteboard

videos,

and

tablet- based

sales

tools

&

campaigns

that

have

continued

to

increase

market

sell- through

by

14%

each

quarter.

§ Increased

web

and

social

media

traffic

by

20%

YoY

by

envisioning

and

adapting

strategies

to

build

out

cutting- edge social

media

programming

and

digital

content

to

capitalize

on

rapidly

emerging

trends. v Develop

timeline/topical

editorial

calendar,

digital

assets,

news,

insights,

and

content

for

delivery

across

a

range of

platforms

including

Twitter,

Facebook,

YouTube,

and

Pinterest

among

others.

§ Incorporate

cutting- edge

mobile

content

deliveries

and

prospect

segmentation

utilizing

the

medium

of

text messaging

to

increase

marketing

capabilities

for

workflow

&

process

control,

industrial

safety,

oil

&

gas, environmental,

food

production,

defense,

utilities,

hazmat/responder,

and

public

event

protection. RAE

SYSTEMS

BY

HONEYWELL,

San

Jose,

CA 2011

2015 Senior

Global

Marketing

Manager

Promoted to the Senior Global Marketing Manager role after successfully elevating the company's brand and market position

to

be

recognized

as

the

industry's

premier

wireless,

Internet- of- Things

(IoT)

safety

leader,

leading

to

Honeywell pursuing and acquiring it for a high valuation: $340M. Orchestrated customer marketing initiatives for all connected business

product

lines

while

developing

impactful

marketing

programs,

demand

generation

utilizing

Eloqua

&

Marketo, content marketing, brand messaging & positioning, and interactive sales programs to drive growth of the company's Connected

Worker- focused

products.

§ Hired

new

team

members

while

significantly

growing

the

Global

Marketing

team

to

facilitate

pre

and

post- company acquisition

expanded

marketing

focus.

§ Spearheaded

highly

effective

multimedia

development

(market- focused,

case

studies,

technical

training,

etc.). James W.Strohecker

Page Two of Two

§ Expertly

directed

all

phases

of

video

development

including

treatment

development,

writing

scripts,

providing creative

direction

in

establishing

direct

shots,

and

reviewing/finalizing

all

production

decisions

§ Created

effective

lead

generation

campaigns

utilizing

Eloqua

that

included

developing

targeted

offers,

landing

pages, email

content,

etc.,

which

delivered

7- 20%

click

through

rates

(CTR)

and

increased

sales

by

20- 30%.

§ Oversaw

all

content

development

(eBooks,

Sales

Tools,

etc.),

localizing

marketing

materials

into

eight

languages. v Edited

and

made

key

contributions

to

several

localized

analog

and

digital

books

including

"Wirelessly

Networked Chemical

&

Radiation

Detection

Systems"

and

the

RAE

Systems

"PID

Handbook".

§ Oversaw

the

ideation,

development,

production,

and

finalization

of

17

websites

and

created

the

content

for

3 Honeywell

Connected

Worker

websites

that

have

all

delivered

30%

increases

in

unique

traffic

quarter

to

quarter.

§ Produced

the

campaigns

and

approach

to

receive

22

industry

awards

for

global

products

§ Delivered

solution

positioning

and

promotions

for

major

industry

events

that

increased

qualified

leads

by

37%+

YoY. QUMU,

INC.,

San

Bruno,

CA 2008

2011 Director

of

Marketing/Demand

Generation Architected

and

led

all

marketing,

lead- generation,

content

creation,

and

partner

promotion

programs

among

others

for the

leader

in

enterprise

video

for

global

1000

organizations.

§ Increased

the

number

of

lead

generation

campaigns

by

over

400%,

delivering

highly

successful

Eloqua/Marketo campaigns

that

drove

lead

generation

up

by

150%.

§ Created

series

of

partner

marketing

events,

webinars,

seminars,

and

analyst

video

webcasts

that

took

event marketing

from

2

per

year

to

an

average

of

12

per

year,

increasing

event

traffic

and

lead

generation

by

over

200%.

§ Developed

impactful

video

and

content

including

scripting

&

producing

specialized

videos,

customer/partner

videos, webcasts,

and

collateral,

sales

tools,

&

content

for

offers

competitors

copied

and

emulated.

§ Prepared

and

executed

strategic

marketing

plans

that

included

compelling

brand

messaging,

positioning,

& competitive

differentiation

that

spurred

exceptional

measurable

and

repeatable

deliverables

.

§ Designed

and

launched

an

average

of

48

Twitter

and

Facebook

marketing

campaigns

annually

that

delivered

26% increases

YoY

in

marketing

qualified

leads

(MQLs). INDEPENDENT

CONSULTANT,

Redwood,

CA 2007

2008 Marketo

Demand

Generation

&

Content

Marketing

Consultant Succeeded in

differentiating

clients from

competitors to

achieve

a

dominant

position in targeted

markets

and creating highly

effective

channel

programs

for

businesses

that

created

networks

of

preferred

and

highly

trained

distributors

that employed

cohesive

sales

approaches.

§ Scripted,

directed,

and

produced

industry

leading

webinars

and

webcasts

for

lead

generation,

training,

introductions, and

communication.

§ Crafted

insightful

written,

video,

social

media

content

and

presentations

for

syndication

and

placement.

§ Orchestrated

all

phases

of

a

Marketo

implementation

for

an

interactive

digital

capture

company

that

resulted

in

lead generation

and

website

traffic

increasing

by

34%

and

20%

respectively.

§ Produced

a

series

of

highly

successful

large

enterprise

and

government

department- oriented

eSeminar

lead generation

programs,

executing

all

content

development,

telesales

scripting,

and

channel

program

development. v Developed

associated

Eloqua

programs

to

track

key

metrics

for

inbound

leads

and

leads- to- close

rates. Prior

experience

as

Director

of

Product/Corporate

Marketing,

CallTower,

Inc.,

Senior

Director

of

Marketing

(2003- 2005), Phoenix

Technologies

and

Senior

Director

of

Corporate

Marketing

(2000- 2003),

Chordiant

Software,

Inc. EDUCATION

BACHELOR

OF

ARTS

IN

POLITICAL

SCIENCE,

University

of

Washington,

Seattle,

WA



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