Sign in

SEO and Marketing Specialist

Allston, MA
November 28, 2018

Contact this candidate



Brighton, Massachusetts ***** (C) 617-***-****


Extensive understanding of SEO analytics

Ecommerce Sales

Social and digital media expertise

Skilled writer

Competitive and strategic planning

PPC Campaign development

Lead Generation


Marketing Specialist US 01/2018 to 12/2018

Unymira AG – Allston, MA

Lead US marketing Specialist; in charge of building the Unymira brand in the US.

Optimized the US website, achieved page 1 rankings on all primary keywords

Developed a B2B Marketing strategy to generate leads

Worked with German marketing team to improve the brand

Ran the PPC Adwords campaign for the US market

Created dynamic content for a variety of platforms, blogs, newsletters, white papers, Webinars

Created social media campaigns on Twitter, Facebook and LinkedIn.

Developed unique social media content, increased follower count on each platform.

Sr. SEO Specialist 5/2008 to 10/2017

NetLZ Consulting – East Hanover, NJ

Design and implement the SEO strategy for 30 plus clients of various backgrounds

Develop and execute marketing strategies and general business solutions to increase company exposure, customer traffic, and sales

Develop SEO and Social Media strategies for more than 100 websites

Recruit and manage a diverse team of writers and interns

Oversee content production for 25 blogs, 20 active Facebook pages, Twitter accounts as well as YouTube Channels

Use Google Analytics, Webmaster Tools, Ahrefs, and other analytic tools to understand/optimize campaigns

Successfully used big data to tweak and optimize ongoing SEO campaigns

Owner and General Manager 11/2007 to 08/2015 – Brookline, MA

Founder of, an online platform designed to compare prices of books to help students find cheap textbooks

Wecomparebooks was a dynamic eCommerce website with over 2 million web pages

Recruited a team of developers and web designers to assist in platform optimization

Ran day to day operations, oversaw the budget and client relationships that were required for the business

Developed, implemented, and managed the marketing of the site, content development and affiliate relationships


Master of Arts: International Relations 2008

Seton Hall University - South Orange, NJ

Master of Arts: MPA 2008

Seton Hall University - South Orange, NJ

Bachelor of Arts: Philosophy, Business 2005

Carlow University - Pittsburgh, PA

Contact this candidate