ANITA MASSEY

KEY COMPETENCIES

STRATEGIC PLANNING: Clearly define growth objectives, formulate strategies, evaluate progress, adjust as needed POLICIES & PROCEDURES: Create internal framework upon which management can rely to meet Company objectives MARKETING AUTOMATION: Multi-channel marketing, market analysis, campaign management, scoring, etc. MARKET ANALYSIS: Perform qualitative / quantitative surveys, focus groups, VOC (Voice of Customer), SWOT Analysis COMPETITIVE ANALYSIS: Benchmark competitive price and product data MARKETING PLANS: Development and implementation of targeted plans which match Company objectives FORECASTING / BUDGETING: Determine / monitor annual forecasts and create / monitor departmental budgets CREATIVE CAMPAIGN DEVELOPMENT: Initial concept, design, writing, editing, packaging, and storyboarding ART DIRECTION: Orchestrate and manage product photo and video shoots; packaging design SOCIAL MEDIA / DIGITAL MARKETING: Expert knowledge of LinkedIn, Twitter, Facebook, Pinterest and Instagram BRAND LICENSING: Brand name development, trademark searching / registration, logo development, etc. PUBLIC RELATIONS: Internal / external communications, business updates and new product press releases PERSUASIVE SPEAKER: Talented at articulating well my message and purpose with people across all functions PROJECT MANAGEMENT: Effectively manage and organize sizable projects, meet deadlines and stay on budget COLLABORATIVE THINKER: Innately skilled at finding feasible solutions to problems SEASONED NETWORKER: Actively engaged in numerous industry-specific trade associations PROFESSIONAL EXPERIENCE

FIREKING SECURITY GROUP Senior Marketing Manager 01/18 – 8/18 (Sizable layoff) International Security and Loss Prevention Firm

Wrote Marketing Plan for penetration into the Cannabis industry; launched in California market

Wrote Marketing Plan for growing the firm’s largest division, Customer Advocacy ($42M)

Created numerous Marketing materials to support the firm’s Cash Management Solutions, Video Surveillance, Customer Advocacy, Office Consumer Products and Cannabis divisions

Managed firm’s editorial calendar and creation of ads to support all divisions / and trade shows LUCKETT & FARLEY Senior Managing Director, Client Services 06/16 – 12/17 International Architecture-Engineering-Design-Development Firm Performed in two Roles: Market Director for Hospitality Division and Manager of Marketing Department.

Secured exclusive A/E services contract for design of x10 modular manufacturing plants, value $150M

Secured exclusive Owner’s Rep contract with former client, average annual volume $52M

Secured x4 Hotel contracts (2 new build, 2 major renovations), value $68M

Secured boutique hotel owner/operator for our Development firm’s New Hampshire mixed-use site

Managed Marketing Department of (4) employees. Oversaw all Corporate marketing efforts; including creation of all pricing proposals, RFP/RFQ submissions, client presentations, all print media, press releases, trade show collateral, project case study creation, website maintenance and social media needs. 502-***-**** ac7t6a@r.postjobfree.com https://www.linkedin.com/in/anita-massey MARKETING - BRANDING - COMMUNICATIONS - STRATEGY

WEBER GROUP, INC. Marketing Consultant 04/15 – 06/16 International Design-Build Construction and Specialty Fabrication Firm

Developed and implemented a strategic Marketing plan for entering the Boutique Hospitality industry

Developed and implemented a strategic Marketing plan for growing their Housing Division

Structured a new company to develop / operate boutique hotels / resorts in specific markets of the U.S.

Developed all Marketing collateral for the Company and its numerous divisions (including theme works) SCHAEFER GENERAL CONTRACTING Marketing, Business Development Director 06/06 – 04/15 National Design-Build Construction Manager / General Contractor – Healthcare & Medical Focus

Secured $19.2 million in new business my first year

Led strategic planning efforts for company growth / diversification which supported goals and objectives

Established a new, Exterior Coatings Division for the Company and successfully secured projects

Realigned Company structure by developing and implementing corporate-wide policies and procedures

Developed a strategic Marketing plan to successfully market Schaefer’s high-end, niche services

Developed new corporate Marketing materials, project sell sheets, website and outreach programs CLARCOR AIR Marketing Consultant 01/06 – 06/06 International Manufacturer of Air Filtration Products

Secured shelf space in Home Depot’s S.E. and S.W. regions, for private label “Purolator” brand

Developed Marketing strategies and specific product launch plan which met organizational objectives

Conducted numerous consumer / retailer focus groups to support the product messaging

Created all new product packaging / Marketing materials BRINLY-HARDY COMPANY Marketing Manager / Consultant 03/94 – 12/05 Manufacturer of lawn and garden tractor attachments

With Sales and Engineering, grew national accounts: Home Depot $400 K - $1.2 M; Lowe’s $800 K - $1.8M ; Private Labels ... John Deere $750 K – $2.2 M; Sears Craftsman $600 K - $1.3 M; Husqvarna $520 K - $950 K

Effectively tracked competitive price / elasticity and product specs / features to remain competitive

Conducted ‘Voice of the Customer’ interviews for core product groups / worked with Engineering on changes

Directed production of all Marketing / Advertising materials; art direction, photography, design and printing Also ... OWNED SUGARBELLE’S BAKERY ... 10/94 – 05/03 Served as General Manager

• Start-up bakery, offering wholesale deliveries, walk-in retail sales and custom orders PROFESSIONAL DEVELOPMENT, SKILLS AND SEMINARS

Toastmasters International Numerous Zig Ziglar and Dale Carnegie Courses Various Trade Association Continuing Education Courses IHG Design Immersion Program EDUCATION

Sullivan University, Louisville, KY Bachelor’s Degree – Marketing / Business Management (4.0 GPA)

- Graduated Summa cum Laude and received the President’s Cup Indiana Business College, Columbus, IN Associate’s Degree - Business Admin w/ Certificate of Honor (3.8 GPA)

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