Resume

Sign in

Social Media Digital Marketing

Location:
Baltimore, Maryland, United States
Posted:
November 26, 2018

Contact this candidate

Resume:

MIESHA LOWERY

** **** ******** **** **** Apt A* Reisterstown, MD 21136 240-***-****

ac7sqt@r.postjobfree.com LinkedIn: Miesha Lowery

Keywording is my ultimate feature, with my clients ranked organically either number one or on page one of Google. Analytics dweller who enjoys storytelling and bringing B2B opportunities to fruition. I prepare (monthly, quarterly and annual) forecasts and increase brand awareness. SEO and Marketing Specialist that enjoys hard work, results, and travel.

EXPERIENCE

SEPTEMBER 2018-CURRENT

GRAPHICS COORDINATOR(VOLUNTEER), BRSM, INC SOUTHERN, MD

Volunteers for Beagle Rescue of Southern Maryland. I make graphics using Adobe Programs. From flyers to content posts and banners for the organization. Offering my skills when needed.

AUGUST 2018 – OCTOBER 2018

SOCIAL MEDIA MANAGER, A&S RESTORATION, INC OFF, REISTERSTOWN, MD

Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.

Prepares marketing reports by collecting, analyzing, and summarizing sales data.

Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.

Monitors budgets by comparing and analyzing actual results with plans and forecasts.

Developing strategies and tactics to get the word out about our company and drive qualified traffic to the company’s front door

.

JUNE 2018-SEPTEMBER 2018

DIGITAL MARKETING SPECIALIST, Maryland Diesel & Off-Road, Linthicum HEIghts, MD

Devising strategies to drive online traffic to the company website.

Tracking conversion rates and making improvements to the website.

Developing and managing digital marketing campaigns

Utilizing a range of techniques including paid search, SEO and PPC.

Overseeing the social media strategy for the company.

Managing online brand and product campaigns to raise brand awareness.

Managing the redesign of the company website.

Improving the usability, design, content, and conversion of the company website

Responsibility for planning and budgetary control of all digital marketing

Evaluating customer research, market conditions, and competitor data.

Communicated with the CEO and COO about marketing goals and results

Review new technologies and keep the company at the forefront of developments in digital marketing.

Utilizing Google Analytics and Social Media Analytics.

JANUARY 2018 – OCTOBER 2018

SOCIAL MEDIA MANAGER, Momentum Personal Trainer, Sykesville, MD

Manage social media planning for execution of marketing strategies and community management.

Monitor online presence of company’s brand and engage with users, strengthening customer relationships.

Spearheaded campaigns efficiently on social media platforms including Facebook, Twitter, and Instagram.

Enact marketing and promotion tactics that led within the first three months a 5% growth in total social media shares and 10% increase in website traffic from social media posts.

Research target markets, competitors, and the industry.

Monitors budgets by comparing and analyzing actual results with plans and forecasts.

Deliberate planning and goal setting

Development of brand awareness and online reputation

Content management

SEO (search engine optimization) and generation of inbound traffic

Cultivation of leads and sales

DECEMBER 2016 – JUNE 2018

LEAD GENERATION/SALES ASSOCIATE, Sherwin Williams, Reisterstown, MD

Access Lead Generation through Sherwin Williams portal to call existing professionals and gain knowledge of their business

Log calls, secure hot leads, and travel with sales representatives to job sites.

Successfully upsold Contractors to a better quality of paint which increased store location sales to 40% growth in total conversions.

Performs general clerical duties to include but not limited to: photocopying, faxing, mail distribution and filing.

November 2012 – February 2015

MARKETING MANAGER/ASSISTANT WINE STORE MANAGER, Wine Loft, Pikesville, MD

Managed a small team of associates, assisted in training and development.

Accessed the store’s social media platforms; Twitter and Facebook. Posted daily content and set up promotions for wine sales, tasting, and events.

Ensure customers have a great shopping experience, coach and develop employees, ensure compliance with applicable federal, state and local statutes, assist the store manager in the preparation and management of annual operating plan, budget, and goals; assist in preparing marketing ...Setup Facebook marketing on a tight budget using ads manager to use segmentation of target audiences

Determine products and brands to be carried by the liquor operation by studying product trends, sales trends, and customer preferences. Stay current with marketing evaluations and techniques and implements as appropriate.

EDUCATION/CERTIFICATION

FEBRUARY 2018

GOOGLE ADWORDS CERTIFICATION

JANUARY 2018

DIGITAL MARKETING CERTIFICATION, University of Phoenix, Arizona

Graduated with a GPA of 3.83; the course is a six 400-level course with concentrations in; Marketing, Fundamentals of Marketing, Advertising and Creative Strategy, SEO, Consumer Behavior and Integrated Marketing Strategy.

June 2017

BRANDING FOR SMALL BUSINESS & SEO FOR BEGINNERS CERTIFICATION, UDEMY

SKILLS

Content Marketing

Social Media Management

Market Research

Ads Management

Administrative Duties

Project Management

Google AdWords Certified

Budget Management

Paid Ads

SEO

Strategic Planning & Business Development

CRM & Email Marketing (YAMM tracking & Reputation Stacker)

Consumer Behavior Marketing

Hootsuite Knowledgeable

Increase Website Traffic

Google, Facebook, Twitter, Pinterest, and Instagram Analytics

Adobe Proficient

PPC Specialist

ACTIVITIES

I am in the process of completing the Certification exam for Google Analytics. I am a member of The American Marketing Association Baltimore Chapter (AMA Baltimore).

*References upon request

*Willing to Relocate

*Willing to Travel



Contact this candidate