CURRICULUM VITAE

Name : Mrs. TRUPTI VIJAY SHELKE

Address : A-103, Vasant Marvle Grace, Off Western Express Highway, Near Metro Mall, Borivali (East), Mumbai - 400066.

Contact Details : Mobile: 916-***-****. Resd.022-********.

Email : ac7sjh@r.postjobfree.com

Date of Birth : 26 th Dec. 1972

QUALIFICATION

A.B.F.A. 1995 : “Bachelor of Applied Art (B.F.A.), Mumbai. Graduate in Commercial Art 5 years Degree Course from Sir J. J. Institute of Applied Arts. Mumbai University, India. Specialization in Visualizing & Creative Typography, Lettering Techniques & Commercial Printing.

B.Graphic Design : Certificate course from PACC Institute, Dubai, U.A.E. 1995 :

Power Mac - 7.01, Corel Draw – 15. PageMaker.

Adobe Illustration - 6.0 (Power Mac), Adobe Photoshop – 5.0 (Power Mac)

Quark Xpress - (Power Mac)

Flash

Indesign

CAREER HIGHLIGHTS – 20 years experience in Advertising Media

Visualizing, developing illustrations and making advertisement layout on Apple Macintosh system with PowerMac software, and IBM compatible system with Corel Draw & PageMaker software.

Leading a team of 2 artist comprising of Graphic Designer, Illustrator, and manual artist. As a team leader the responsibilities includes delegating, supervising imparting training on graphic packages especially on Apple Macintosh. Accountable for productivity and quality of output.

Formulate concepts and create layout designs for artwork and copy to be presented by visual communications media, such as magazines, books, newspapers, posters, leaflets, directories, and brochures.

Review illustrative material and consult with client or individual responsible regarding background, information, objectives, style, techniques, and related communicative tools.

Formulate layout and design concept, select and secure suitable illustrative material, conceive and delegate production of material and detailing to junior artists/visualizer /copy writer.

Develop design concepts into art layouts and prepare layouts for printing. Review, approve and present final layouts to production manager and client for approval & Printing

Designed and developed creative lettering technique, concepts and technical illustration for Cargo Village publication, in-flight magazines, Directories, Hotel / Restaurants leaflets, Cruise Ships, Industrial and Consumer products catalogues.

Imparting training to sub-ordinates - Adobe Photoshop, Illustrator, Quark Express, Corel Draw.

WORK HISTORY

June 2013 – To Date : M/s RUCHI Soya Industries Ltd. Mumbai.

Designation : Sr. Visualizer and Graphic Designer.

Designs for Packaging, Pouch Design, Label Design, Cartoon Design, Posters and Print Media Designs for edible oil products i.e. SUNRICH, RUCHIGOLD, RUCHI NO.1, MAHAKOSH OIL, NUTRELLA SOYA CHUNKS, RUCHISTAR and many more.

Formulating creative design concepts and presentation approaches.

Layout design for visual communications media and print media

Manage print prepress process, evaluation and approval

Designing creative artwork and provide to printers for printing and packaging. Periodically visit printers in Daman, Vasai, Ambernath for process audit and compliance of quality in printing process as per our company standards.

With a strong visualization, colour mixing and innovative designing I am responsible to create ideas and to translate marketing briefs into creative ideas that click instantly.

I am responsible for effective time-management, multi-tasking, and communicate effectively

Juggling multiple projects and related complexities at the same time.

Responsible to crack concepts under tight deadlines and an out of the box ideas experimenting new creativity

Efficiently managing, prioritizing and completing projects under strict deadlines.

I am a self-starter with ability to do multi-tasking & work with minimum supervision.

Oct. 2007 – June 2013 : Graphic Designer, Art & Craft Freelancer

Free Lancing Visualizing and Graphic Designing for RE Advertising Agency, Dadar

Conducting training session for Elementary and Intermediate Drawing Exams

Entrence Exam training for the art collage such as Commercial art, Fine art and Intirior Decoration.

Conducting Summer Camps & Drawing classes for Kids.

Conducting Hobby Classes and Camps for Fabric Painting, Stain Glass Painting, Warli Painting,

Oil Painting, Canvas Painting, Metal Embossing, Ceramic Work, Pot Painting, Clay Work Decoration, Wall Frame, Murals, Tile Painting & many more Creative Activities

Feb. 2000 - Mar. 2005 : M/s AGARWAL Advertising Agency, Mumbai.

Company Activity :- Logo Design, Stationary Design, Packaging & Brochures Design.

Designation : Sr. Graphic Designer & Visualizer

Company Activity : Design & Printing Brochures, Leaflets,

Cover Page Design, News Paper, & Magazines Advertisements

Major Accounts : Hotels, Automobiles, Pharmaceuticals, IT, Industry, Jewelry.

June 1997 - Dec. 1999 : M/s ANKUR Graphics & Advertising, Mumbai.

Designation : Sr. Visualize

Company Activity : Logo Design, Label Design, Packaging, Design &

Printing Brochures, Leaflets, Cover Page Design,

Publicity Media, Entertainment Media,

News Paper & Magazines Advertisements

Poster Design, Hording Design,

Major Accounts : NEPC, SOM Distilleries & Breweries, BDA Ltd.,

Castle Douglas Industries Ltd., Duncun piper (Scotland) Ltd.,TRIG Detectives Pvt. Ltd., Green Agro Product Ltd.

July 1995 - April 1997 : M/s SKYLINE Advertising & Publishing. Dubai, U. A. E.

Designation : Graphic Designer

Company Activity : Design & Printing Brochures, Leaflets, Cover Page & Directory Design, Label Design, Packaging, News Paper & Magazines Advertisements.

Major Accounts : 5 Star Hotels, Airline Industry, Dubai Cargo Village,

Mama Mia Ice Cream, Interiors, Perfume Industry,

Indian Sports Club & Events

PROJECT WORK IN FINAL YEAR OF BFA - 1994

Prepared series of advertisement for the product “AQUAGUARD ST 2000” water purifier, M/s Eureka Forbs Ltd. Bombay. These advertising media are:-

Magazine adv. campaign - 3 series.

Newspaper adv. campaign - 3 series.

Posters, Hoardings, Brochure, Packing.

Life size cut-out of product.

Family Details :

1.Husband : BE, MBA working with M/s Fluor Daniel Inc USA as Director Contracts.

2.Son : Studying NMIMS Collage, Parle, Mumbai.

3.Daughter : Std. VII studying at Cambridge School, Kandivali, Mumbai.

Activities :

1.Social Work to underprivileged childrens – Teaching them Drawing & Art Work.

2.Travelling, Music, Movies.

Trupti V. Shelke

(TRUPTI V. SHELKE)

916-***-****

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