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Social Media Marketing

Location:
Rockville, Maryland, 20850, United States
Posted:
November 25, 2018

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Resume:

Alizah Epstein

CREATIVE MANAGER / DIRECTOR

PERSONAL INFORMATION

Phone

240-***-****

Email

ac7sfs@r.postjobfree.com

Website

https://epsteincreative.com/portfolio/

TECHNICAL SKILLS

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe Acrobat

Wordpress (CSS/HTML)

MailChimp

Microsoft (Word, Powerpoint, Excel)

SIGNATURE STRENGTHS

Creative Direction of Marketing &

Awareness Campaigns

Brand Initiatives & Brand Strategy

Development

Conceptual Thinking & Problem Solving

Project Management

Graphic Design / Web Design

Social Media Marketing

Strong Leadership and Consensus

Building Ability

Talent & Resource Allocation

Team Leadership & Mentoring

Respected Speaker/Trainer

on Branding and Marketing

SUMMARY

Award-winning design professional with 20+ years of expertise in the creative arts. I’ve spent my career advancing the success of a variety of organizations by achieving designated goals through a combination of objective analysis, collaborative problem-solving, tactical planning, and effective implementation. Organizations rely on my proven ability to evaluate organizational brands and provide actionable data and solutions for visual and messaging improvement. I am skilled in the effective design, management, and implementation of marketing and fundraising campaigns and successfully taking design projects from concept to completion to help clients reach their target audiences to achieve their graphic design, marketing, and branding goals. My experience in building and managing top-performing creative teams enables organizations to increase productivity, raise brand awareness, and positively impact revenue.

PROFESSIONAL EXPERIENCE

CREATIVE DIRECTOR

Epstein Creative Group / Rockville, MD 2011 - Present Creative director of a freelance studio specializing in effective branding, marketing, and fundraising initiatives that support nonprofit and mission-driven organizations.

• Guide and oversee the development of results-oriented marketing, educational, and fundraising campaigns. Projects include visually integrated communications pieces for a variety of communications channels that convey each campaign’s primary message to drive stakeholders to the desired action (e.g., increase event attendance, engage new donors, recruit program participants, promote revenue-generating initiatives, etc.).

• Able to speak professionally in client presentations and convey ideas and concepts (e.g. storytelling, storyboards, mood boards, etc.).

• Test and optimize campaigns to ensure advertisements and messaging reaches the client’s target audience. Examples include stakeholder analysis, survey development, and execution, focus group administration, A/B email testing, etc.).

• Help clients clearly communicate their messages, capabilities, and brands on multiple marketing channels to achieve specific results, such as increased program participants and/or event attendees, exceeding fundraising goals, educational awareness within specific target audiences, improved website traffic, and higher social media engagement just to name a few.

• Consult on branding and rebranding services. Facilitate discovery sessions, communications audits, research and develop audience personas. Create new identities and corresponding brand messaging. Oversee the development of branded materials including websites, ads, social media graphics, email templates, brochures, postcards, fact sheets, issue briefs, and brand identity style guides.

• Educate C-suite executives, senior management, and boards of directors to effectively convey organizational brand and key messages to internal and external stakeholders.

• Direct workflow of multiple virtual employees to ensure projects remain on task, on a budget, and on deadline.

• Work with national and regional organizations including American Constitution Society, Congressional Black Caucus Foundation, National Council for Jewish Women, Nature Conservancy Worldwide Center, University of Maryland School of Social Work, World Resources Institute, National Council of Teachers of English, International City/County Management Association, and others.

• Sought-after speaker on branding, marketing, and fundraising topics for Empower Women International, Maryland Nonprofits Association, Nonprofit Lab, and Center for Nonprofit Advancement.

SR. ART DIRECTOR

The Glover Park Group / Washington, D.C. 2009 - 2011 Managed the creative services department of a strategic communications and government affairs firm.

• Responsible for the strategic direction of the creative services department and the execution of all client projects.

• Prioritized and project-managed workload while meeting critical milestones and communicating progress to stakeholders.

• Managed all client projects, including the design and execution of advertising campaigns, annual reports, direct mail, postcards, brochures, web banners, websites, e-newsletters, digital and print advertisements, and others to increase awareness of clients services and products.

• Hired, managed, and mentored a staff of four full-time graphic designers. ASSOCIATE DIRECTOR OF CREATIVE SERVICES

American Association for Justice / Washington, D.C. 2009 Designed marketing collateral to promote AAJ conferences and services.

• Conceived and designed all event marketing materials, including direct mail pieces, postcards, brochures, web banners, websites, electronic newsletters, and others to increase event attendance and revenue.

• Successfully managed an in-house creative team, vendors, and external freelancers monitoring project progression to ensure successful completion within budget.

DIRECTOR OF CREATIVE SERVICES AND BRAND MANAGEMENT American Society of Training & Development (now called ATD) / Alexandria, VA 2004 - 2008 Built, managed and mentored an award-winning creative services department of 11 employees.

• Art directed, coached, inspired, and motivated the creative team to create and deliver truly remarkable, influential and impactful marketing collateral (print and digital) used to promote ASTD products, services, and events

• Redesigned the ASTD brand, sub-brands, and all associated print and electronic materials. Responsible for designing and launching the new visual identity and spec book for ASTD.

• Created and art directed the brand and corresponding marketing materials for ASTD’s annual international conferences to increase event attendance and revenue.

• Identified and implemented new workflow procedures for processing and tracking jobs through the creative services department, consequently improving communications, increasing efficiency, productivity, and eliminating costly mistakes.

• Ensured all online and print design, creative and production work met standards for quality, budget, and deadlines, and project an image reflective of ASTD’s guiding principles, membership, business requirements, and brand guidelines.

• Worked closely with business unit owners, editorial and technology teams to create positive user experiences that supported member and customer usage, acquisition, and retention.

• Managed creative services team consisting of graphic designers, an art director for T+D Magazine, an illustrator, production managers, and interns. Expanded the creative team from three to eleven, fostering an in-house agency atmosphere.

CREATIVE MANAGER

Northrop Grumman Information Technology / Greenbelt, MD 2001 - 2003 Helped increase product/service sales and overall revenue through design of marketing collateral to promote companies IT solutions and products.

• Built a high-performing creative team and fostered an in-house agency atmosphere to increase professionalism and productivity.

• Conceptualized and designed print and electronic advertising, which included but was not limited to: direct mail, storyboards for television advertising, web pages and banners, posters, invitations, and trade show displays.

• Managed all external vendor relationships, including agencies, freelance designers, exhibit houses, etc.

• Maintained timely project workflow and reduced overhead expenses by effectively evaluating and overseeing external vendor relationships (agencies, freelance designers, exhibit houses, etc.).

• Implemented process improvement systems, such as new workflow guidelines and standards and job tracking procedures, which resulted in increased efficiency and productivity while eliminating costly mistakes. ART

DIRECTOR/WEB DESIGNER

The Hodes Group / Fort Lauderdale, FL 1998 - 2001

Provided graphic and web design services to help clients recruit qualified staff and promote employee referral programs.

• Supported client retention through creating compelling graphic design on branded communication pieces.

• Orchestrated concept meetings and creative strategy sessions.

• Conceptualized and designed ads, brochures, billboards, flyers, posters, direct mail, and display booths.

• Trained and supervised a design and production staff of four. Additional history available upon request.

EDUCATION

Savannah College of Art and Design / Savannah, GA

BACHELOR OF FINE ART IN ILLUSTRATION

Concentration in Graphic Design

Graduated magna cum laude

AWARDS

American Graphic Design Award 2017

Youth Reach MD’s “You Count” campaign: https://tinyurl.com/yaystp55/ American Packaging Design Award 2017

Package Design: Myself Belts: http://contests.gdusa.com/2017-american-package-design-awards-gallery Art Institute of Fort Lauderdale / Fort Lauderdale, FL ASSOCIATE OF SCIENCE IN ADVERTISING AND DESIGN

Graduated magna cum laude



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