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Sales Executive

November 25, 2018

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Personal Information:

Name: Sherif Keshawy

Nationality: Egyptian

Date of Birth: 1st January 1982

Marital Status: Married with 2 kids (3 years & 7 years old) Present Address: Bahrain \ Amwaj

Mobile No.: +973-********

Languages: Arabic (Mother tongue), English (Excellent spoken & written). Objective:

- I am seeking a company where I can use my experience and education to help the company meet and surpass its goals.

- Seeking a position that will benefit from my Sales experience, positive interaction skills and industry contacts where my 12 years’ experience can improve the sales results. Educational Qualification:

Bachelor of Faculty of Arts & Computer Science Egypt Work Experience:

Director of Sales & Marketing \ The Grove Resort, Bahrain \ May 2017 to present

Director of Sales & Marketing \ Radisson Blu Hotel, Dhahran May 2013 to April 2017

Senior Sales Manager \ Radisson Blu Hotel, Riyadh \ 370 guest rooms 1st September 2011 – 2013 KSA

Senior Sales Manager \ Hilton Garden Inn, 01st August 2009 – 31st August 2011 KSA

Sales Executive promoted to Sales Manager \ Holiday Inn, OLAYA, 25th April 2006 to 20th July 2009 KSA

Sales Supervisor \ Modern Insulation Industries Co, 20th June 2005 to 29th March 2006 KSA

Sales Executive \ Nokia Co, 01st May 2003 to June 2005 \ Egypt Responsibilities at current job:

Responsible for yearly, monthly and weekly strategic planning of hotel; plan to include budgeting, annual target and monitoring of all plans’ execution.

Produces the annual Revenue Plan in conjunction with Executive Committee, Sales and marketing budgets and forecasts.

Produces, implements and monitors action plans to ensure Revenue Plan objectives are achieved.

Analyses current and potential markets/ trends, coordinates all activities to maintain and increase revenue through added business volume and increased rate.

Procures new and repeat business for the Hotel by monitoring contact with airlines, travel agencies, commercial houses, private clubs and professional associations within local, international markets. Maintains contact with planners, corporate accounts, incentive buyers, airlines and wholesalers, through personal sales calls, telephone contacts and written communications.

Creates and implements special programs to achieve greater productivity through:

Increasing average rate

Increasing occupancy

Increasing business volume during difficult periods

Increasing local food and beverage banqueting sales

Ensures the Hotel is represented as an active member of the local community through association membership.

Plans and executes sales trips to major market areas.

Attends major travel functions to promote sales for the Hotel.

Directs all sales activities for Sales Managers to ensure they meet the goals of the Revenue Plan.

Ensures training needs analysis of sales staff is carries out and training programs are designed and implemented to meet needs.

Conducts weekly reviews of sales personnel activity to ensure targets and sales objectives are being met.

Carries out personnel related duties to include but not limited to: interviewing, induction, appraising, coaching, counseling, and where necessary, disciplining to ensure staffing and productivity as appropriate.

Produces monthly Sale reports and forecasts.

Meets with guests from major producers/ organizers of big events staying in the Hotel to ensure customer satisfaction.

Establishes and continuously updates mailing lists.

Organizes and attends major sales/ PR related functions within the Hotel.

Carries out any reasonable request made by management. Career Highlights:

Prospect and sell individual accounts on behalf of the hotel in accordance with the objectives established in the Marketing Plan.

Ensure that sales activities, preferred accounts and bookings are focused to yield maximum revenue per available room.

Endeavors to achieve the budgeted production of all accounts.

Aggressively pursue and evaluate, solicit, sell and confirm business as required to meet individual goals and overall budgeted sales and profitability.

Implement all sales action plans outlined in the Revenue Plan as directed by Head of Sales.

Report on a monthly basis against plan/goal.

Solicit and service Travel Agent, Wholesale, Tour Operator, Negotiated, Worldwide Corporate and Transient accounts.

Negotiate with clients and achieve maximum revenue/profit potential while satisfying client needs.

Understand and use the various sales tools the company provides.

Demonstrate the energy and commitment to meet and exceed personal goals.

Sell all hotel products and services.

Participate in sales meetings and industry related organizations to represent the hotel and company.

Attend any sales related functions within the hotel as directed by Head of Sales.

Maintain and utilize a thorough knowledge of the competition.

Conduct facility tours.

Actively participate in training opportunities.

Maintain and utilize various computer software programs.

Utilize property business reports to assist in achieving personal and property goals and objectives.

Coordinate special events, promotions and publicity activities as assigned.

Follow-up on all leads, maintain a good relationship and generate group, travel and individual leads for the company.

Achieve weekly prospecting goal consistently.

Qualify prospective leads and accounts as to profitability.

Develop data and recommended programs to meet clients needs as well as recommend alternate proposals.

Conduct research activities to identify frequent business travelers and to act as a liaison to insure all operational and marketing aspects of their program is coordinated.

Allocate time and effort on accounts, based on their potential.

Handle sales calls and trips in a cost and time efficient manner.

Plan activities in advance and schedule activities effectively.

Make a strong and positive impression on clients in individual and group settings.

Coordinate with other Department Heads to ensure quality of guest/group satisfaction.

Keep supervisors promptly and fully informed of all problems or unusual matters of significance coming to his/her attention so prompt corrective action can be taken where appropriate.

Ensure any guest compliant is promptly actioned and solved.

Maintain a high level of exposure of the hotel in major market areas through direct sales solicitation, telephone contacts and written communications.

Make a minimum of six (06) telephone and personal sales calls on accounts. Follow up promptly with appropriate action to support telephone and personal sales calls.

Get daily competition survey for competitor hotels.

Follow-up on progress of booked business and key account performance.

Review daily newspapers and report important issues.

Reply inquiries within 24 hours.

Perform other tasks or projects as assigned by hotel/company management and staff. Trainings/Certifications:

Customer Service training, March 2009 - April 2009 - Riyadh, Saudi Arabia.

Sales Strategy training, August 2008 - January 2009 - Riyadh, Saudi Arabia.

Communication training, January 2008 - February 2008 - Riyadh, Saudi Arabia.

Completed Office, WIN -XP - Internet course - June 2006 - July 2006 - Cairo University, Egypt.

Completed English Language Courses, July 2004 - October 2004 - Tanta University, Egypt.

Photo Shop-maintenance course, January 2003 - February 2003 - Cairo University, Egypt.

PC Service course, March 2002 - May 2002 - Cairo University, Egypt. Knowledge, Skills & Abilities:

Writing letters (external correspondences) & Memos (internal written communications).

Effectiveness in working with others (communicating skills).

Planning for meeting, appointments & conferences.

Making travel arrangements & hotel reservations.

Dealing with guest, clients, co-workers (juniors and seniors).

Preparing Financial, forecast, yield and goal outlooks.

Microsoft Office: Word-Processing (Word), Spreadsheet (Excel), (Advanced Excel), (Power Point).

Internet research and browsing skills.


Familiar with most of internet applications and search engines.

Fast capture on any computer systems or software.

Develop and use good business acumen and be a good "business operator".

Vigilantly attentive to detail, and monitor quality.

Versatile, flexible, show stress management, manage criticism, and manage conflict effectively.

Excellent Team Player and have interpersonal sensitivity. References:

All references will be furnished upon request. Previous jobs responsibilities and duties can be shared in detail upon request.

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