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Marketing Manager

Dallas, Texas, United States
November 27, 2018

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Elizabeth Limardo

Mckinney, Texas ***** 972-***-****

Strategic Planning and Implementation Project Management Advertising and Promotion Product Management Client Relation and Retention Staff Training Performance Development Team Building Entrepreneurial Spirit! SUMMARY OF QUALIFICATIONS

Results-driven, international and hands-on professional with more than 15 years of experience in marketing, sales, customer service, and project management. Passion for consensus building and problem solving. Experienced in the development and roll out of special projects on time and on budget. Efficient in managing cross-functional team and interfacing with all levels of professionals within a fast-growth and high-pressure environment. Strive for continuous improvement. Relentless follow through and follow up skills. MBA. Bilingual in English and Spanish.

– Selected as the winner of the Annual Excellence Award for leading the successful launch of new product and exceeding sales goals by 14%.

– As Managing Consultant formulated custom solutions for diverse client needs within a fast-changing environment.

– Directed the company’s sponsorship of culturally relevant events of the DFW community. Instrumental in executing overall promotion campaigns to implement programs which were expansive in scope and highly detailed in execution, including client relations and special events.


TRESU Americas - Dallas, TX

Marketing Manager, Americas Nov 2017–Jun 2018

Promoted as Marketing Manager after 10 months as Sales Administrator/Executive Assistant. Working directly with CEO and President, closely monitored product sales and identified potential areas for expansion and development to increase market share.

– Measured results of US marketing campaigns through regular pipeline and campaign tracking. Designed and executed 10' x 20' trade show space. Managed 4 direct mail campaigns in the US market.

– Managed a significant presence in MX, directed communications, budget, database management and statistical analysis.

– Created custom reports and dashboards for Sales/Marketing leadership to manage opportunities and issues.

– Re-designed internal operations ‘touchpoints’ that interact with employees and customers. TRESU Americas - Dallas, TX

Sales Administrator / Executive Assistant to President & CEO Feb 2017–Nov 2017 Day-to-day operational support across a $12M portfolio to team of 3 regional managers in US and (1) in Mexico.

– Improved the sales reporting system by implementing a tool enhancing tracking of follow-up, closing rate and forecasting of sales territories. Consequently, there was a significant accuracy and timely information allowing new sales opportunities to be easily identified.

– Functioned as liaison among clients, prospects, sales team and cross-functional departments, contributing input and recommendations on strategies to improve processes and customer satisfaction.

– Developed, mapped and communicated sales procedures to support continuous improvement of operations by cross- functional departments, as a result errors decreased by 15%. Optum / United Health Care Group - Richardson, TX

Bilingual Licensed Insurance Agent Oct 2016–Jan.2017 Contract – ACA campaign. Conducted a thorough needs analysis with each client and determine the most appropriate insurance plan based on a combination of price and value.

– Offered outstanding customer service to evaluate and understand the customer’s needs.

– Provided quotations, pricing, and required information to new and existing customers.

– Listened, presented and explained various insurance plans using a consultative approach, based on a true understanding of clients’ needs and goals.

Palmas Del Mundo USA (PDM-USA) - Frisco, TX

Business Development Manager Jul 2011–Aug. 2014

Managed the development of new markets as Brand Ambassador. Assumed full responsibility in strengthening relations with existing clients and sustaining relationships with contacts industry-wide.

– Launched creative project initiatives to improve channel performance in order to better reach and serve customers.

– Led the implementation of internal projects to effectively handle inbound and outbound telemarketing functions.

– Directed schedule of changes in policies and procedures to streamline company practices to deliver services. ELI Page 2

Mutual Factors Marketing Consultants - Dallas, TX

Managing Consultant Jan 2010–Jul 2011

Formulated custom solutions for diverse client needs within a fast-changing environment. Took charge of engaging prospects, suppliers, vendors, employees, businesses, and communities.

– Led and oversaw the design of websites, email newsletters, brochures; playing a key role in product development, demographic research, project administration, and tracking marketing campaigns.

– Managed day-to-day operational aspects of projects, including communication of client needs to internal team. Allen, TX

Stay-at-Home Caregiver Jul 2006–Dec 2009

– Volunteered in the Community.

Latin-America Broadcasting, LAT TV Channel 34 - Dallas, TX Media Account Executive Nov 2005–Jul 2006

Directed the process of selling commercial time, as well as developing and proposing advertising packages which included the creation of 30-second commercials. Branding agent to introduce new TV station in town.

– Accountable for the administration of all the community activities in Dallas-Ft. Worth, TX.

– Led kick off planning meetings to define timeline and resources.

– Identified the advertising needs based on the demographics along with event organization, and strategic signage, securing timely approvals on all creative pieces.

Sage Telecom, Inc. - Allen, TX (Aug 2000–Mar 2005) Sales Outsource Manager May 2002–Mar 2005

Promoted. Entrusted with the responsibility of managing 100% of the daily operations regarding strategic outsourcing engagements of the company on the sales side.

– Rendered effectual supervision to a team of 6 account executives while indirectly assisting the organization with 350 telemarketing representatives across 5 states and overseas.

– Managed an annual budget of over $3.5M for telemarketing call center operations, as well as oversaw more than 8 million sales leads and 100,000 hours to call centers annually.

– Managed resources to keep performance of the call center in line with the metrics (SPH). Other positions held:

Business Development Manager - Hispanics Markets Jan 2001–May 2002 Promoted. Was responsible for the expansion of customer base of the company through securing new customers and retaining existing Latino customers.

– Played a pivotal part in securing the #3 spot in the local telephone market after the company’s rapid rise to the #5 market position.

– Directed the company’s sponsorship of culturally relevant events of the DFW community like 5 de Mayo, Mother’s Day, radio contest and other such activities.

– Worked with advertising agencies in formulating segmentation and communication strategies; promotional proposals; marketing campaigns through TV, radio, newspaper, direct mail, and special events.

– Saved 3% of operational expenses allotted for the Hispanic market. Project Manager Aug 2000–Dec 2000

Temp. Successfully led the transition of Sage Telecom from English-only into offering effective bilingual competence in order to reach Hispanic prospects and met deadlines under time constraints.

– Responsible for keeping informed the cross-functional team about progress, detailed timelines, and hours budgeted for project deliverables and key milestones, to secure clear path to successful completion.

– Served as liaison for Telecom Company and new bilingual call center personnel in Monterrey, Mexico to ensure all launch and support elements were developed and executed on time/budget. EDUCATION

Master of Business Administration in Marketing Management - University Metropolitan, Caracas, Venezuela Bachelor of Business Administration with specialization in Marketing University Experimental Simón Rodriguez, Caracas, Venezuela Technical in Marketing, Specialties in Commercialization and Advertising, Graduated in the top 20% in class Universitarian Institute of Marketing, Caracas, Venezuela PROFESSIONAL DEVELOPMENT

Texas Licensed Insurance Agent Aug. 2016 – PeopleShare, Dallas TX PMP ® BOOT CAMP Sep 2013–Nov 2013 - - Accredited Learning Solutions, Plano, TX WordPress - SEO Mar 2013–Jun 2013 - Community College, Plano, TX Social Media Management Oct 2011–Dec 2011 - Online Austin, TX Project Management Certificate Series Feb 2010–May 2010 - Community College, Plano, TX

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