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Montreal, Quebec, Canada
November 23, 2018

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Abel González Ortego

**** *** ********

Montreal, Quebec, H4L 2Y2

Telephone: 514-***-****



1992: University of Havana, Cuba: Bachelor in Foreign Trade and International Relations.

2001: Queen’s School of Business, Kingston, Ontario, Canada:

Post-Graduate in Marketing and Sales Management Program.

Post-Graduate in Finance for the Non-Financial Executive.

2005-to Date: Self trained in:

Consumer goods searching and purchasing.

Trade and Copyrights trademarks.

International Logistics.

Experience / Achievements:

1991: Cuban Tobacco Monopoly, Havana, Cuba.


In charge of sales of Cuban cigars to Switzerland & EU.

1991- 1992: Yamaru Trading Company, Tokyo, Japan.

Commercial Manager

In charge of Cuban cigars. Director of Sales to all Asia-Pacific sub-distributors.

Expanded the company business all over the region, including Australia and New Zealand.

1992: Pacific Cigar Company, Hong Kong. Responsible for the creation and company’s set up.

1992 – 1994: Commercial Manager at Pacific Cigar Company (Hong Kong)

Started from scratch, sales in Asia went from 1.1 million units in 1992 to 3.1 million by 1994.

Creation of the Cohiba Cigar Divan flagship store at the Mandarin Hotel in Hong Kong. Expansion of the company into Thailand, Singapore and Japan.

Hiring and training of all sales personnel and Management at the new branches.

1994 – 2001: Commercial Manager at Havana House Limited, Toronto, Canada.

Set up of the company as a subsidiary of Pacific Cigar.

Increase of sales from 0.1 million units in 1994 to 4.4 million units in 2001.

Training of all personnel, including four stores directly under the company management. Conferences about fake products all around Canada, including training to R.C.M.P. detachments at Windsor and Toronto.

Writing and publishing first edition of the “Perelman’s Guide to Havana Cigars”.

2001-2003: Fine Tobacco Company Pty, Sydney, Australia. General Manager.

Set up of the company as a subsidiary of Pacific Cigar.

Increase of sales from zero to 2.2 million units sold in 2003.

Opening of two stores in Australia and one in New Zealand, directly under company management. Personnel training.

2003 – 2005: Freelancer Commercial Adviser, Havana, Cuba.

Adviser to companies in the Fishing Industry (Exports); Hotels & Resorts Maintenance

(Sales of construction materials).

Teach post-graduate training in Management & Strategic Planning to executives from

telecom and consumer goods companies as an Associated Professor, at the Center for

Training in Economics in Havana.

2005 – Today: Exports & Purchase Manager, Spike Marks Inc., Montreal, Canada.

Streamlining of cigars stocks to maximum efficiency.

Training of Sales force in all Provinces of Canada.

Build and maintain relationship with providers from USA, Ecuador, Dominican

Republic, Germany, Spain and Cuba.

Creator of affordable Brands and mélanges tailored to the Canadian consumer.

Opening of new Markets to Spike Marks products (Australia, Bahrain and Russia).

Conferences to retailers and customers about the marketing and quality of cigars.

Responsible for Trade Marks and Copyrights registrations.

Search, purchasing and development of Cuban coffee for massive distribution in Canada

and the Middle East.

Advisor in Marketing and Sales of new products.


Extensive experience in contract negotiations and company fixings.

Leadership and team builder. Training of personnel.

Lateral thinking and problem solving skills. Exploitation of opportunities.

Strategic planning and implementation.

Languages: Spanish and English.

Computer: All Windows software, Powergui Management System, Other Internet


Other Assets:

Road Warrior. Have traveled in business to:

Europe: UK, Spain, Italy, Switzerland, Holland, Belgium, Germany and Russia.

The Américas: USA, México, Honduras, Nicaragua, El Salvador, Panamá, Colombia,

Venezuela, Ecuador, Chile, Argentina, Cuba and Dominican Republic.

Asia: Japan, South Korea, China, Thailand, Viet Nam, Singapore, Malaysia, Australia

and New Zealand.

Available to travel 90% of the time.

Citizenship: Canadian and European citizenships.

Location: Able to relocate anywhere in Canada or overseas.

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