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Multi Unit Management / Human Resource / Sales Msnagement

Clarks Summit, PA
November 20, 2018

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Clarks Summit, PA / 570-***-****

Operations / Project Manager

-Innovative and accomplished Operations / Project Manager offering expertise in business development/growth, team building and leadership, the hospitality industry, consulting, contract negotiation tactics, purchasing, finance, franchise operations, staff training, client services, sales/marketing and problem solving.

-Leverage a strong history of small business expansion, financial analysis, motivational speaking, human resource development, real estate site selection, lease negotiation, market research, accounting and presentations.

Areas of Expertise

Human Resources • Team Leadership • Consulting • Regulatory Compliance • Client Services • Business Strategy

Strategic Analysis • Budget Management • Contract Negotiation • Purchasing • Franchise Operations • Training

Sales • Marketing • Project Management • Operations Management • Problem Solving • Relationship Building

Professional Work History

Forest Consulting Group, Inc., Clarks Summit, PA 2008 to Present


Set up the consulting company to assist clients in the business arena, delivering services to customers on request.

Deliver a strong focus on hospitality, insurance and retail areas.

Provide full business cycle support within finance, operations, staffing, human resources, site selection, valuations and cost control.

AAA Club Alliance, Carbondale, PA 2016 to 2018


Sold insurance to customers and provided training to staff until the closure of the branch. Maintained a commitment to providing exceptional service, working independently and collaboratively as a team member, and resolving issues.

Utilized established sales and service techniques to improve member/client retention and exceed quality scores.

Met established productivity goals, assisted members/clients in planning travel, and counseled potential members on benefits and services of various membership plans.

Processed payments and ensured proper travel documentation, complying with all policies and procedures.

Counseled members concerning travel requests, planning, and/or preparing auto touring materials.

Responded to member requests related to the utilization of member benefits and value comprehension.

Asked questions to gather additional information to make sound decisions concerning the prioritization of service.

Kosco Agency, Nanticoke, PA 2015 to 2016


Held a Pennsylvania Insurance Producer’s License, and served as a licensed sales producer. Assisted the owner in developing the agency, providing expertise in all areas of business management and sales.

Played a key role in formulating marketing strategies and introducing advertising concepts.

Recognized as the lead agent in sales during the first year, delivering outstanding client services.

Dijan, Inc., Scranton, PA 1984 to 2014


Founded the company along with four other stockholders from what were originally Orange Julius and Arby’s franchises. Oversaw daily changes in the restaurant business, quickly adapting, and ensuring staff complied with new regulations.

Directed the performance of a director of operations, an office manager and a training manager.

Managed a $780K marketing budget, and played a key role in corporate value doubling each year for three years.

Grew the business to 16 franchise units with over $13MM in sales and over 300 staff in four states.

Roy McDonald, page 2

Supervised the acquisition of property, construction of new units, remodeling of existing units, development of nontraditional units, and converting buildings to restaurants, engaging in the merger and acquisition of stores, and overseeing construction budgets and timelines.

Negotiated leases, purchasing and finance, and built up HR, marketing and operations teams while developing an office support team, and setting up processes to handle payroll and accounting functions inhouse.

Managed advertising and marketing in six different DMA, including television and radio media.

Developed local store marketing strategy for all units, including paper inserts, local promotions and social media, utilizing Advo and analyzing various markets across four states.

Developed store level and regional strategies, and coordinated with Arby’s and Orange Julius national brands.

Additional Career Summary


Provide martial arts instruction to youth and adults through private lessons at the Scranton YMCA studio.

Teach self-defense courses to male and female students of all ages.

PRESIDENT / CEO, Romac Enterprises Inc., Clarks Summit, PA

Founded the company to deliver consulting to insurance companies, analyzing workers’ compensation, client business proposals and distressed properties/loans for economic viability, and testifying as an expert witness.

Engaged in business management for a bank and an insurance company as the first two clients.

Provided expertise in fundraising and payroll services, and performed import/export tasks.

Collaborated with two PC manufacturers with various PC cards assembly through the “in bond” program predating NAFTA, and held a US import/export license.

Engaged in the import/export of computer parts and products between the US, Mexico and Argentina.

Utilized “in bond” processes in Mexico with parts shipped for assembly, and utilized financial tools for payment.

DIRECTOR OF OPERATIONS, Arby’s, Pennsylvania / New York

Managed five Arby’s restaurants in Pennsylvania and New York for three absentee stockholders, increasing sales and profitability YOY, and developing marketing and advertising plans, including the first television promotion.

Planned and completed a major remodel of one unit with a 25% increase in sales/profitability.

Created and developed a support office, introducing computerized modeling for food cost controls.

Introduced a professional training process.

Education and Professional Development

COURSEWORK – BUSINESS / COMPUTER SCIENCE, Northern Virginia Community College, Springfield, VA

COURSEWORK – GEOLOGY, Old Dominion University, Norfolk, VA

CERTIFICATIONS: Certified Food Management Professional (CFMP) – National Restaurant Association;

Certified Food Executive (CFE) – International Food Service Executive Association;

Certified Master – Soo Bahk Do Moo Duk Kwan Federation

LICENSES: Prior Import/Export License, PA Insurance Licensed Producer (P&C, Health & Accident)

TECHNOLOGY: MS Office, MS Project, OneNote, CRM Products;

Accounting Software (Dynamics, Great Plains, Real World)

Affiliations and Board Participation

BOARD OF DIRECTORS, ARCOP (Arby’s National Purchasing Co-Op (2005 to 2011)



PRESIDENT, Arby’s Northeast Licensee Association (20 years)

BOARD MEMBER / SECRETARY, USSBDMDK Federation – Region 2 (3 Years)

Roy McDonald, CFMP CFE

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