**** ***** *****, ******,

FL *****

954-***-**** ac7q28@r.postjobfree.com

I am high-motivated digital executive, with demonstrative leadership ability in all facets of eCommerce and digital business, from management to the execution of complex business initiatives to drive results. With a worldwide sales & marketing experience and a proven track-record of delivering strong digital outcomes in terms of growth and profitability by defining clear goals and executing winning strategies.

“I am confident in leading ideas, dreams and teams to perform at their best within exceptionally challenging environments, as well as being highly skilled in the formulation of commercial strategies. I look forward to the opportunity to make a measurable difference through the best use of my experience towards your company’s initiatives” Sep 2005 - Jul 2007:

MSc Masters in E-Commerce & IT.

Birmingham University (England) – Technology Innovation Centre. Sep 2002 – Jan 2004:

MBA Business and Marketing.

University of Westminster (London – England).

Sep 1995 – Dec 2000:

BA Business Management.

San Buenaventura University.

Formal Education

Core Competencies

Previous Roles

Languages

Account Executive, C-Leve, Consultative Sales Strategic Client Relationships Demand Generation, Commercial sales, B2B Leadership & Management Technology & Digital Sales Entrepreneurship

English

Spanish

German

Marketing and eCommerce Director

Commercial Director and Strategic Partnerships

Director of Digital Marketing

Strategic and Global Business Lead

Excecutive Partner

Client Director

Marketing Manager

Wealth and Stock Exchange Broker

DUFRY AG Group

Krones AG - Digital

Krones AG - Digital

Gartner Inc.

Gartner Inc.

Thomson Reuters

GCL Direct

Citygroup

Role Company

FRANCISCO

ALIZANDER

CONSULTATIVE

SALES

ACCOUNT PLANNING

AND BUSINESS

EXPANSION

GLOBAL

MARKETING &

COMMUNICATION

TRADE

MARKETING

STRATEGIC

SALES,

GLOBAL

ENGAGEMENTES

CUSTOMER

EXPERIENCE

COMMERCIAL

B2B/B2C SALES

& MARKETING BUSINESS

DEVELOPMENT

AND NEW

CHANNELS

15 years’ experience in Ecommerce, digital programs and leadership. Active participation in digital projects; from start-ups converting simple ideas into a multi-million revenue channels to global digital programs in several Fortune 500 companies with complex change management and stakeholder involvement. Digital advisor for many C-level executives in eCommerce transformation, optimization and re-alignment of digital projects/initiatives with a clear value chain generation. Lead of the ERP/CRM/digital Marketing activities for medium and large organizations. o make a measurable difference through the best use of my experience towards your company’s initiatives”

Career History

Sales, Commercial &

Demand Generation

Management Experience:

Digital, E-marketing,

E-transformation,

Innovative Experience:

Leadership &

Management Experience

Education,

International and

General Experience

Project Management

Experience:

Fortune 500 Client Director.

C-Level Relationships.

Consultative Sales, Digital

Services, Software,

Consulting Firms, Saas Etc.

Complex Sales Cycle

Management, Deals, Senior

Level Presentation Skills.

Great Presentations Skill,

Story-telling Techniques.

Strategic Sales, Global

Engagement.

Plan-run Go-to-market

Strategies.

Contract Reviews And

Negotiations.

Business Retention And

Stake-holders Management.

Strategic Account Planning.

Account Management.

Industry Experience:

Digital Director: From Idealization,

Building, Capitalization To New

Channels.

Digital Architecture, Digital Project

Management.

Customer Experience Traditional And

New Technologies.

Development, Delivering, Collaboration

Of Ecommerce, B2b, B2c, P2p,

Marketplaces Platforms.

Digital And Monetization Strategies

Ecommerce, B2B, B2C, P2P,

Marketplaces.

CRM, Online Platforms.

Online Positioning, Content

Management, BI Tools.

Digital And Monetization Strategies

And Campaign Management.

Digital Strategist And Marketer.

Digital Minded And Innovation.

Global Digital Project Manager

for Fortune 500 companies.

Financial Budgeting and

financial accountability.

Process re-organization, change

management.

Process re-organization, change

management.

Supply Chain and digital support

Vendor management.

Team collaboration and team

builder.

CRM, CX.

Marketing and collaboration

with digital agencies.

Complex C-Level sales cycles.

10 of Years Team

Leadership.

Team Building

Internal/external.

Recruitment Program

Creation /execution.

Mentoring, Training –

Globally (3 Continents).

Performance Management.

Shareholder Management.

Sales Leadership.

Sales Development &

Performance.

Sales Operations.

Personal Development.

Sales Management.

MBA Ecommerce

and Digital

business.

Tri-lingual.

Europe.

Executive Level.

London.

Berlin.

New York.

Latin America.

Business

Management.

Bachelor.

Spanish.

Master Degree in

International

Marketing.

IT & Technology Industry.

Digital & New Media

Industry.

Ecommerce Industry.

Banking and Finance

Industry.

Research & Advisory

Industry.

Retail Industry.

Supply Chain & Logistics.

Distribution Industry.

Travel Industry.

FMCG Digital Marketing.

Manufacturing.

200*-****-**** 200*-****-**** 2018

MSc Masters in E-Commerce & IT

Citigroup

(1999- 2002) GCLDirect

(2003 - 2005)

Thomson Reuters

(2005 - 2007)

Gartner, Inc.

(2007 - 2015)

Krones AG (2015 - 2018)

BA Business Management MBA Business and Marketing

(1995 - 2000) (2002 - 2004) (2005 - 2007)

Commercial Director &

Strategic Partnerships

Director of Digital Marketing

DUFRY AG Group

(June 2018 to Present)

Marketing

Marketing Manager Client Director and eCommerce Director Wealth and Stock

Exchange Broker Excecutive Partner

Strategic and Global Business Lead

DUFRY Group: Role – Marketing and eCommerce Director (March 2018 – Present) www.dufry.com

Develop marketing plans to drive growth opportunity programs. Defining and execute aggressive / actionable segment strategies that include the identification of technology platforms which create an added value proposition.

Understand and quantify the market size, customer prioritization, value proposition/pricing, segmentation etc. Drive and support Business Unit Sales teams by developing modular value propositions, as well as by supporting decision making in deal prioritization.

Develop Value pricing strategies and track progress jointly with BU Sales Excellence team. Understand and communicate the VOC (voice of the customer) within the BUs by leading VOC roll-out, implementation and action plan.

Strengthen relationship with Key Accounts by understanding the needs of the different functions of the customer. Collaborate with strategic business partners to build a mutual marketing strategy to comply with their business goals and the company growth expectation.

Actively support new product development ideation and validate developments along the stage gate process Overseeing the creation and execution of Global strategic plan and budget. Active participation and lead strategic projects and planning activities. Leads all segmentation and value proposition projects Supports country/clusters with customer targeting initiatives and sales planning activities based on industry and market trends.

Creating core and growth sub segment plans, supported by relevant financial analyses, with clear go-to-market strategies and value propositions.

Driving the Innovation agenda and identifying Innovation and product development opportunities that will grow/improve profitability of the segment; interface with the R&D group to successfully bring these initiatives to full commercialization. Managing market intelligence acquisition and monitors sales effectiveness Leveraging the marketing function to promote DUFRY in the marketplace, raising positive awareness and strengthening the company brand image.

Providing leadership with respect to competitive analysis, market research and acquisition due diligence. Being the voice of the customer in all internal discussions/decisions on overall business direction.

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Krones AG: Role – Director of Digital Marketing. Role – Commercial Director & Strategic Partnerships (2015 - 2018) www.krones.com

Design, Creation and development of multimillion eCommerce platforms. – From design to financial revenues operations. Creation, Execution and Management of eCommerce Strategies. Full responsibility for retail eCommerce sites B2B, B2C, P2P etc. Full company digital P&L Management.

Sourcing and relationship management with digital agencies, development team 3rd party digital service providers. Digital and business synergies activities to perform projects and forecasts to overachieve business targets. Creates and maintains online business plans, from personal, digital resources, business operations and marketing activities.

Oversees marketing initiatives (SEO, SEM, Social Media, Email marketing, BI tools, Google Adds / analytics / shopping). Constant personal and team development activities to maintain high standards of result delivering. Manage and develop content management programs in multi-languages/markets with local and global teams. Personalization, user experiences and market digital sensibility of company digital plans. Dynamic Marketing campaign, including Google adds, social media, eMarketing, client segmentation and digital profiling.

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Gartner: Role – Strategic and Global Business Commercial lead EMEA (2007 – 2015) www.gartner.com

Responsible for the growth of the EMEA region on Digital and New Technologies Business units. Consulting lead and engagement manager supporting Fortune 500 companies in digital initiatives. Design the account management and penetration of the EMEA region for the digital business area. Marketing strategies and go-to-market initiatives to drive sustainable growth. Fortune 500 C Level engagement to understand, create and deliver solution driven initiatives. Manage sales team across Europe, Middle East and Africa. Responsible for the talent management cycle.

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Thomson Reuters: Role – Client Executive (2005 – 2007) www.thomsonreuters.com

GCL Direct: Role – Marketing Project Co-ordinator (2003 – 2005) www.gcldirect.com Citigroup: Role – Stock Exchange Broker (1999 – 2002) www.citigroup.com Responsibility for growing and maintaining the company’s clientele of large EU companies. Formulating strategy and defining approaches with the aim of maximizing trade within the EMEA market. Establishing strong relationships between clients, prospects and the company. Employing a multi-cultural business approach to deliver continuing business value to international clientele. Identification and development of completely new target clientele for the company, growing the client base in new territories where we had low penetration (Scandinavia, Germany, The Netherlands, Spain and Italy). Pioneer in the EMEA Thomson Reuters E-Commerce campaign, collaborating with the New York head office.

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