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Marketing Sales

Ottawa, Ontario, Canada
November 16, 2018

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ANTHONY TESTA - Cell 613-***-****

**** ******** *****, *******, **, K4A 3T7

(Fluently Bilingual French/English)


Creative Director/Advertising; graphics, marketing, branding, creative direction, video and photography.

With extensive experience in leading teams of designers, production specialists, printers, photographers and writers towards excellence in the creation of creative concepts from cradle to grave.

Research & develop new methods and materials and service providers.


Transforming organizations into industry leaders.


•Team leadership and management

•Process development and project management, creative briefs to executive and senior management

•Creative & strategic assessment, identifying customer needs, markets and production feasibility

•Assemble teams; AD agencies, industrial designers, studios, specialty printers, photographers

•Tracking processes, media buying, advertising advice to senior management

•Relationships with stakeholders/clients; Art directors, videographer, French language services, copy editors, VP Marketing, VP Sales, engineers and procurement Directors.

•Ability to multi-task proactively and prioritize in response to issues and market trends.

•Excellent communication proficiency, both orally and writing, outstanding presentation skills, both English, and French


Esko studio advance, Adobe Illustrator, Photoshop, InDesign, Rhino 3d, Structural engineering and mock up, color mockups, Pre-press comps. Adobe suite, Premier pro, Research and develop new methods and processes.


TESTA CONCEPTS Ottawa, Canada, Creative direction, branding, packaging, and product development, manufacturing, production processes, marketing models and plans.

Creative Director/Marketing, 2004 to present

•Branding packaging expert for The Hydropothecary/Hexo (Cannabis producer)

•Product development and launch, proprietary technology for asymmetrically shaped aluminum bottle for specialty markets in the beverage industry. Understanding & creating mold making /production, animation presentation (Client, Montebello Packaging)

•Explore new printing technologies with thermochromic and photochromic inks

•Increased sales $2,000,000 to $5,000,000 in 4 years, with integrated re-branding plan.

Creative Direction for; concepts, artwork, packaging, marketing material, product catalog,

newsletters and the web. Lidu Fireworks

•Implemented work standard for improved workflow process, artwork and print production.

Canada's largest fireworks manufacturer.

•Campaign, marketing plan and strategies by LOB segments, for educational markets. Project management role & creative direction, artwork, branding, packaging, point of sale, including a membership subscription program generating a new revenue stream.

•Campaign advertising program; online, strategic industry specific magazines, local newspaper and radio spots, and school outreach initiative. National exposure. Canadian Museum

•New product development team assess needs and creative direction for, branding strategy, print manufacturing specifications, paper and printing techniques with cost projections and feasibility for manufacturing, with USA, Australia and China, satellite phone communications.

•80% costs reduction, 50% production efficiency for Canadian Dental Association.

With new innovative packaging and members kit. Assembled team subject matter experts in related technologies, developed prototypes, costing and testing, for production and sustainability.

•Lead 2010 Olympics program, project management role. Assess retail point of sale needs, on-site consultation, sales, cost value, and sustainability, feasibility, structure and design. Creative direction with the Olympic body for all artwork, standards and specifications for brand visibility.

•Creative direction for all artwork, team members, designers and manufacturing, and guidelines for quality control standards.


Creative Officer – Custom Packaging Concepts & Production 1997 – 2003

•Creative Direction for all artwork and innovative packaging concepts and materials, lead cross-functional teams, engineers, industrial designers, and manufacturing, $150,000 annual budget.

•Advise executive & senior staff, best for Brand visibility direction in advertising and marketing.

•New Product Introduction committee member, review capacities, update timelines, team members, identify resource issues, implement solutions. Escalate problem areas to department directors with recommendations.

•Developed and maintained strategic 3rd party contract partnership, set up quality control procedures and standards.

•Cut costs by 60%, & production time by 80%, eliminated redundancies and centralized procedures.

•Opened new markets TV and Film licensed franchises. Creative Direction with USA film industry for all artwork development, standards and qualifications within contract guidelines.

•Most profitable year in 1999/2000 with over 20 million dollars in retail profits.

SUPERTEK (Montreal) Quebec, Canada, Direct Response Marketing

As Seen on TV products (Revenues $20 million)

Creative Director, Packaging and Product Development, 1993 – 1997.

•60% increase in retail sales with unique branding, packaging/marketing position

•Opened new retail markets and partnerships in JEAN COUTU, CANADIAN TIRE, ZELLERS, WALMART, HOME HARDWARE, K-MART, and CLUB PRICE

•Ability to see and respond to new trends, quickly in “Direct Response Marketing”

•Creative direction for Television advertising, scout and contract locations, models and photographers’ art directors. Contract film crew, edit and media buy.

•Support retail buyers and sales & marketing with advertising marketing, brochures & point of Sale


•McGill University - Marketing Management, Social Psychology, Consumer Behavior & Advertising Management, 1990 – 1991

•AIS (Art Instruction School) Graduate - 3 years Commercial Art Program, Minneapolis, Minnesota

•Saidye Bronfman Center Graphic Design – Fine Art courses

•Further training/development: Coaching seminars

•Invited speaker Carlton University- 2001, Career Services – Creative Arts department

•Languages; Fluently Bilingual

ADDITIONAL INFORMATION - Interests Karate and kickboxing, artist music management.

1826 McCallum Drive, Orleans, ON, K4A 3T7 613-***-****

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