SUDHANSHU CHANDERWAL

***, ***,

Pocket-*, Paschim Puri

Paschim Vihar

New Delhi-110063

Ph. No.: 997*******

E-mail: ac7p1r@r.postjobfree.com

OBJECTIVE

A hardcore negotiator with abilities to design and draft ROI driven marketing strategy for the brand. Willing to learn everyday with a Yay attitude.

WORK EXPERIENCE

EASYTRIP PLANNERS PVT. LTD. (EASEMYTRIP)

October 2017 – Till date

Working as Manager – Brand

EaseMyTrip is a decade old organization and currently standing at more than INR 3000+ Cr. as their current turnover and known for their result oriented professional people in the industry

Roles and Responsibilities

Brand strategy and brand management

Making result driven strategies for the brand keeping ROI in mind.

Media planning and media buying for the brand.

Managing marketing team of 12 people with a blend of content / social media / digital marketing / SEO / Adwords / ASO / Escalations / Alliances / Offline integrations

Contribute to service and procedure improvements.

Coach and mentor other team members where necessary.

Vendor/inventory management without having any agency on-board.

TV and channel media buying and execution.

Getting new alliances on board to pitch them digital and mobile marketing strategy for a win win situation for both the brands.

Managing creative standards and brand guidelines for the brand and coordinating with the agencies.

Planning and execution of all communications and media actions on all channels, including online and social media.

Managing the budget for advertising and promotional items.

Competitor and customer insights analysis.

Strong communication and interpersonal skills. Especially the ability to wok cross departments to achieve results.

Movies integration for the brand and execution with best in class negotiations.

Cross promotions with alliances partners without commercial involvements.

Be the brand guardian to ensure the business is presenting the brand correctly in all areas.

Lead the development and roll-out of the brand support package in the OOH sector and ensure the support materials support the brand positioning, acting as an ongoing marketing campaign for the brand.

Managing multiple vendors to gain maximum visibility offline PAN India.

Vendor Management and procurement.

Planning, buying and executing ATL/BTL events on MICE and corporate events

Brand Alliances – Success with RAW Pressary, Action Balaji Hospital, Lybrate, Ferns and Petals, ZoomCar, Voler Cars and many more.

Managing and helping design team for Creatives and ideas

MOBIPLATTER INCORPORATIONS.

November 2015 – October 2017

Worked as Founder & CEO

Roles and Responsibilities

Working in Sales and Marketing team and directly communicating with new clients over the phone and email proposing them solutions through digital and mobile media.

Programmatic media exposure to the brand and agencies.

Programmatic media ad operations and publishers on boarding.

Media planning and media buying for brands.

Perform in-depth analysis of client’s website/app, ASO rankings, App trending, more user base on the app, SEO rankings, SMO rankings and provide them a solution based plan keeping ROI as a high priority.

Perform in-depth analysis of client’s mobile apps rankings and provide them a solution based plan keeping ROI as a high priority.

Manage key client accounts and relationships.

Contribute to service and procedure improvements.

Coach and mentor other team members where necessary.

Getting new clients on board to pitch them digital and mobile marketing strategy.

New ideas implementation wherein need for any client and retain them for the longer run.

Integration and partnerships with global publishers to deliver the best outcome of the campaigns.

Educate marketing techniques to the brands which are unaware about the digital and mobile marketing strengths.

Handled clients like Hotels.com, Goibibo, Stayzilla, Tripadvisor and many more.

ADGLOBAL360 INDIA PVT. LTD.

May 2014 – October 2015

Worked as Digital Marketing Consultant

Roles and Responsibilities

Working in Sales and Marketing team and directly communicating with new clients over the phone and email proposing them solutions through digital media.

Perform in-depth analysis of client’s website, SEO rankings, SMO rankings and provide them a solution based plan keeping ROI as a high priority.

Manage key client accounts and relationships.

Contribute to service and procedure improvements.

Coach and mentor other team members where necessary.

Share industry knowledge across the team and relay best practice to clients.

Carry out detailed keyword research for new and existing clients.

Act as an authority in pre-sales consultancy work, participating in client meetings and pitches.

Plan, recommend and prepare digital marketing strategies for current and potential clients.

Liaise with clients throughout active campaigns.

Strategy, pitch planning and account management.

Improve the search engine ranking of SEO for clients.

Research social media strategies, implement and monitor social media campaigns.

Generate online marketing and advertising ideas for client campaigns.

Preparing presentations for all digital media available.

Lead Generation though different web portals.

Guiding operations team to work simultaneously with the pre-sales team.

Handled clients like VLCC India, Orane Beauty academy, Excelsior American School, Remax India, Cosmic Group etc.

WEBSARGA SOLUTIONS

April 2012 – April 2014.

Worked as Business Manager (Global Key Accounts)

Roles and Responsibilities

Working in Business Development team and directly communicating with new clients over the phone and email so that they can be part of the company.

Key account management.

Client relationship management.

Intelligence gathering on customers & competitors to transform them from leads to sales.

Proposing SEO, SMO, SMM and PPC to the clients according to the need of the client.

Directly reporting to the CEO about the client interactions.

Proposing clients services which includes Website design, Development, Offline marketing and Multimedia solutions.

Data mining and predictive modeling.

Follow up on sales activity and making formal proposals to approach new clients.

Sending quotes to the new clients offering them complete solution for their business websites in terms of digital presence and internet marketing.

Smart cold calling to generate new leads.

Make clients understand what is missing in their business website and how they can improvise their reach to the target audience.

MDSYNERGY INDIA PVT. LTD

November 2010 – April 2012.

Worked as Consultant BD and Product Support

Roles and Responsibilities

Products: MD SYNERGY (PMS & EMR).

Services: RCM and medical transcription.

Working in Business Development team and directly communicating with new clients over the phone and email so that they can be part of the company.

Handling client queries and up selling the services.

Generating RFPs for the technical team.

Account management on Salesforce.com.

Intelligence gathering on customers & competitors to transform them from leads to sales.

Data mining and predictive modeling.

Follow up on sales activity and making formal proposals to approach new clients.

Sending quotes to the new clients offering them PMS and EMR applications.

Sending quotes to the new clients offering them complete RCM solutions.

Performing demos on EMR to the physicians and consultants.

Cold calling to generate leads.

Directly communicating with clients to resolve their queries for PMS and EMR.

Worked in AR process for different payers.

Taking claim status through web sites and calls.

Handling denials through received correspondences and documents.

Adjustment of balance.

Patient billing and patient services.

Patient’s insurance verification and eligibility checking through web sites and calls.

Preparing production reports and forward it to concern seniors.

Taking missing cheques and EOB’s information from the insurance companies.

VOCIS MEDICAL BILLING, S.S.N. Pvt. Ltd

April 2008 – November 1st 2010.

Worked as Sr. AR Executive

Roles and Responsibilities

Software vendor: ADVANCED MD.

Worker’s compensation claims.

Worked in AR process for all the facilities and payers.

Taking claim status through web sites and calls.

Handling of denials through received correspondences and documents.

Adjustment of balance.

Patient billing and patient calling.

Partially worked on scheduling appointments as well on collections accounts for patients.

Patient’s insurance verification and eligibility checking through web sites and calls.

Preparing production reports and forward it to concern seniors.

Worked on electronic remittance reports and electronic data interchange reports.

Worked on exclusions reports to resolve different kind of rejections.

Worked for denied explanation of benefits.

Taking missing cheques information from the insurance companies.

Handling and responding to all providers inquiries directly with providers.

Working, coordinating and handling medical billing team of 7 members.

Partially worked for collections process as well and handling collections queries received from the clients.

QUALIFICATION

3 yrs. Diploma in Mechanical engineering from BOARD OF TECHNICAL EDUCATION, New Delhi (2005).

DTP certification from GURU PADAM JAIN INSTITUTE OF VOCATIONAL STUDIES, Delhi.

12th from National Open School New Delhi (2005).

10th from Central Board Secondary Education New Delhi (2003).

PERSONAL PROFILE

Date of Birth: July 08 1985.

Linguistic Capabilities: English, Hindi, and Punjabi.

Father’s name: Mr. O.P. Chanderwal.

Mother’s name: Mrs. Sunita Chanderwal.

Nationality: Indian.

Hobbies: Playing Basketball, listening metal and soft rock, surfing Internet, driving and interacting with people.

Strengths: Urge to learn new things, a good team performer and adaptation to any environment.

(SUDHANSHU)

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