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Fashion merchant

Satna, Madhya Pradesh, India
November 14, 2018

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Geetika Rathod


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Seeking excellence in the chosen professional field through self motivation, hard work and augmentation of core skills requires for effectively delivering the goods. Believe strongly in the concept of work through positive motivation .the career planning consists of effective implementation of given task and responsibilities.


Highly dynamic & effective professional with rich & productive experience in designing, product development, merchandising retailing etc.

Committed team player with flexible in approach.

Enthusiastic person with good communication skills, confident in presentation skills too.

Result oriented.

Proficient in handling multiple tasks and project simultaneously in challenging environment s.

A proactive learner with a flair for adopting emerging trends & addressing industry requirements to achieve organizational objective & profitability norms.

An effective communicator with the strong analytical, problem solving & organizational abilities.


Diploma in fashion designing from heights institute of fashion technology Jabalpur

Master of commerce (hons.) from G.S. college rani durga vati university M.P.

Hardware computer course from aptech computer education.

MBA in apparel merchandising from national institute of retail management (NIRM) Mumbai.


Well versed in windows, MS office, internet etc.


Major Responsibilities & expertise:

Design and development

Forecasting fashion trends for the forthcoming season along with market survey.

Deciding themes and stories for the forthcoming season, based on which the designs are made.

Designing graphics (prints and embroidery) on CAD mainly using Photoshop and coral draw.

Post sampling, check the fit of the garments & get the final surface ornamentation done.

Coordination with the production department to give approvals on the garment as a whole.

Responsible for design conceptualization in line with the customer’s needs.

Actively co-ordinate works on garment embroidery and print motifs.

To create samples of approved sketches taking good care of fit, quality and style of the garment.

Sourcing for raw materials (trims, fabrics etc) also negotiate on price, place orders for the same.

Making quality assurance files inclusive of all garment details for the production department.

Merchandising /product development

Coordination with the vendors & buyers.

Coordinating design development of fabrics & product with mills, printing embroidery units.

Conversion of line art designs into products.

Sourcing of fabric and associated accessories for new line development.

Cost & consumptions.

Sampling & design development.

Projection of business development in terms of target set and met with.

Team management

Monitoring key process & supporting the team to ensure achievement of objectives & timelines.

Supervising the performance of members to ensure efficiency in operations meeting of individual & group targets.

Streaming efforts for attainment of short and long term goals of the company taking into care the mission.

Guiding the team member’s for the accomplishment of company’s goals.

Last employments:

March 2008 to march 2009 worked as merchandiser in fabuline international export house delhi.

Nov 2010 to march 2014 worked as fashion merchandiser n product development assistant including modification in designs. At texport garments industry Mumbai.

At present-Self employed –Run a fashion store in retails.


Father’s name : Mr. Hariram Dana Rathod

Date of birth : 28th may 1978

Address : Andher east,Mumbai


Good understanding of human behavior, keen desire to achieve success, self discipline, optimistic attitude, good planning skills, spirit of team work and cooperation, adaptability and learning ability, believe only in results, regular and punctual.


I hereby declare that the facts given in resume are correct to best of my knowledge and belief.

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