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Social Media Marketing

Location:
Mumbai, Maharashtra, India
Posted:
November 13, 2018

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Resume:

SUPRIYA KUMARI

Phone No: 087********, 964-***-****

Address: Mahape, Mumbai, Maharashtra

ac7ohj@r.postjobfree.com

Objective:

To achieve excellence in working as dynamic professional offering solutions to business using

the best available where my analytical ability and skills can be used maximum for growth of the organization and to grow

w ith the organization. Seeking a challenging position in well-established company that offers professional growth and

ample opportunity to learn and enrich my competencies in my profession and to integrate my SEO and Internet Marketing

Skills and experience in the IT industry especially excel in the field of SEO/ Internet Marketing.

Areas of Expertise

● On Page and Off Page Optimization

● Social Media Marketing.

● Link Building

● Weekly and Monthly SEO reports

● Keyword Research & Analysis

● Meta Tag & Meta Description

● Social Bookmarking

● Article, Directory, Blog, Forum and Press Release Submissions

● Blog commenting

● For Blogging – blog creation on BlogSpot, Word press. Optimization as required

● Regular updating client and management

● Keyword Analysis.

● Email Marketing

● Online Reputation Management

● Tools handling – Moz, SEMrush, Ahref

EXPERIENCE SUMMARY

JoGuru Technologies Pvt Ltd.(Triphobo.com) as Sr. SEO Analyst– around

Currently Working in

2+ Years Exp in SEO(Jun 2015 – Till Date)

Worked with I - Next Solutions as Team Leader– around 1 Years Exp in SEO(Jan 2014 – Mar 2015)

Worked with NZ Technologies Pvt Ltd as Team Leader– 6 months Exp in SEO(Aug 2013 – Jan 2014)

Worked with L ive Deft soft Informatics as SEO Executive – 2.5 Years Exp in SEO(Jan 2011-July 2013)

Master in Computer Application (MCA) from GBT University.

A skilled communicator with strong interpersonal & relationship management skills

Professional Experience

Keyword Analysis : Researching the best keywords using tools like word tracker. Keyword discovery, google keyword

tools etc on three major factors relevancy, popularity and compositeness.

On Page Optimization : Meta tags optimization, page headings, page content optimization, image optimization, hyperlink

optimization, new service page creation,xml sitemap creation and submission, robots file creation/optimization. Robots.txt,

Meta Creation, Website Analysis, 404 Error Page, 301 Error page, Sitemap Creation and Canonical issues.

Off Page Optimization : Social Bookmarking, Instant Directories, Directory Submission, Blog Posting, Article

Submissions, Link Wheel, Search Engine Submissions, Press Release, Classified Ads, Blog Commenting, Forums, Yahoo

Questions and Answers, directory submissions, blog creation & posting, social bookmarking, business profile listing, video

submission, press release promotion, article promotion, blog commenting, forum postings, classified submissions, local

marketing, image sharing, document sharing,rss feed submissions, product reviews, products tagging, shopping feeds

submissions.

Social Media Marketing : Create/update and design fan page and twitter profile for great user experience. Work on

various social networks like Linkedin, YouTube, fickretc.create Facebook business “fan”page, along with programming tabs

and integration. For creating awareness and generate sale perform viral marketing on facebook, twitter,s Google plus,

Pinterest, ficker, Linkedin, Online Reputation management and other social networks.

Web Analytics/Webmaster : Generation and analysis of traffic report using Google analytics tool to understand the

effectiveness of the keywords being used and to measure the usefulness of the off page optimization strategies.

JoGuru Technologies Pvt Ltd.

Designation : Sr. SEO Analyst

Job Profile/Job Responsibilities:

● Managing presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on

relevant blogs, and seeding content into social applications as needed and also working on client sites

● Monitoring effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on

effectiveness of campaigns in an effort to maximize results

● Monitoring trends in social media tools, trends and applications &Social Media Strategy.

● Analyze website using tools like SEMrush, Ahref, moz

● Planning strategies for top keywords ranking

● Create/update and design fan page and twitter profile for great user experience.

● Work on various social networks like Linkedin, YouTube, fickr etc.

● Create Facebook business “fan”page, along with programming tabs and integration.

● Forcreating awareness and generate sale perform viral marketing on facebook, twitter, Google plus, Pinterest, ficker,

L inkedin and other social networks.

● Devising and implementing SEO strategies for large ecommerce websites with more than 1,000 products

● Conducting regular optimization of on-page content on various product pages

● Auditing title tags and meta data on a regular basis for search engine optimization compliance

● Working with the development team to analyze site code and provide recommendations based on SEO best practices.

● Conducting on-page marketing activities to increase conversion rate such as identifying seasonal promotional

opportunities; maintaining banners on the site and changing them periodically to promote different offers/products; and

maintaining rebate, clearance and special offers pages and updating them regularly

● Conducting on-going competitive market analysis

Projects-

www.triphobo.com

I- Next Solutions

Designation : SEO Team Lead

Job Profile :

● Working with the service development team to ensure social media tools (for ex. FB connect, Sharing buttons) are kept up

to date

● Managing social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-

outreach efforts, promotions, etc.

● Managing presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on

relevant blogs, and seeding content into social applications as needed and also working on client sites

● Monitoring effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on

effectiveness of campaigns in an effort to maximize results

● Regularly feedback insights gained from social media monitoring into the Marketing and Editorial teams, to help them

evolve their strategies in a timely fashion

● Monitoring trends in social media tools, trends and applications &Social Media Strategy.

● Online Reputation Management and Email Marketing

Job Responsibilities:

On-page Optimization

● Devising and implementing SEO strategies for large ecommerce websites with more than 1,000 products

● Conducting regular optimization of on-page content on various product pages

● Auditing title tags and meta data on a regular basis for search engine optimization compliance

● Working with the development team to analyze site code and provide recommendations based on SEO best practices.

● Conducting on-page marketing activities to increase conversion rate such as identifying seasonal promotional

opportunities; maintaining banners on the site and changing them periodically to promote different offers/products; and

maintaining rebate, clearance and special offers pages and updating t hem regularly

● Conducting on-going competitive market analysis

Off-page Optimization

● Procuring quality inbound l inks f rom blogs, forums and other relevant, content-specific sites.

● Making appropriate comments on relevant, do-follow blog sites to procure back links

● Generating and submitting product feeds to various shopping search engines

● Exploring new online resources for generating back links

● Maintaining a company blog

● Leveraging Web 2.0 sites/platforms to publish content with l inks back to our sites

● Incorporating social media optimization to augment the traditional SEO activities

Social Media Marketing :

● Create/update and design fan page and twitter profile for great user experience.

● Work on various social networks like Linkedin, YouTube, fickr etc.

● Create Facebook business “fan”page, along with programming tabs and integration.

● Forcreating awareness and generate sale perform viral marketing on facebook, twitter, Google plus, Pinterest, ficker,

L inkedin and other social networks.

Projects-

1- www.newgy.com

2- www.sapanoroinc.com

3- www.longevitymedical.com

4- www.csautomotive.com.au

5- www.mfcs.com.au

6- www.microforce.com.au

7- www.ithinkanidea.com

8- www.grtransport.com.au

9- www.chawlasweribee.com.au

10- www.infotechaustralia.com.au

11- www.studytomigrate.com.au

12- www.werribeeglass.com.au

13- www.soniascollection.com.au

14- www.andrewscom.com.au

15- www.prestigeconservices.com.au

N Z Technologies Pvt Ltd Designation :SEO

Team Lead

Job Responsibilities:

● Off Page: Social Bookmarking, Instant Directories, Directory Submission, Blog Posting, Article Submissions, Link Wheel,

Search Engine Submissions, Press Release, Classified Ads, Blog Commenting, Forums, Yahoo Questions and Answers

● ON Page: Robots.txt, Meta Creation, Website Analysis, 404 Error Page, Sitemap Creation and Canonical issues

● SMM : Facebook, Twitter, LinkedIn, Pinterest and Google Plus

● Content Writing: Write informative articles,Blogs

● Optimizing the websites to increase the visitors

● Off-Page and On-Page Search Engine Optimization (SEO) and Social Media Marketing (SMM).

● Detailed evaluation of client’s websites.

● Keyword analysis

● Website optimization

● Making strategies for off page optimization

● Logging and monitoring project progress

● Review of traffic reports using analytics

Description:

● Optimizing websites with keywords for search engine ranking and handling p rojects for all the activities of Search Engine

Optimization and Social Media Marketing.

● Update the content of the website as per the new techniques and requirements.

● Optimization of client websites in order to achieve greater results in various search engines.

● Done keyword research and off-page optimization for a wide range of clients in varying industries

● Job profile includes enhancing and promoting client websites through the SEO and SMM process.

Projects-

1- www.conferenceresources.com.au

2- www.shadetoorder.com

3- www.mountsplus.com

4- www.buildmychurchwebsite.com

5- www.spenddown.com

6- www.mysite.com

7- www.creative- web-designer.com

8- www.australiancitizenshiptest.net.au

L ive Deft soft Informatics Designation : SEO

Executive

Job Responsibilities:

● Optimizing the websites to increase the visitors

● Off-Page and On-Page Search Engine Optimization (SEO) and Social Media Marketing (SMM).

● Detailed evaluation of client’s websites.

● Keyword analysis

● Website optimization

● Making strategies for off page optimization

● Logging and monitoring project progress

● Review of traffic reports using analytics.

Projects-

1-www.condocompare.com

2-www.furnituregeeks.co.uk

3-www.padfurniture.co.uk

4-www.pcimageconsulting.com

5-www.topglaze.com.au

6-www.secretsonsale.com.au

7-www.patrickbernadin.info

8-www.deqidesigns.com

9-www.delucys.ch

10-www.dentists4u.co.za

11-www.kinetica.co.uk

12-www.creative- web-designer.com

Personal Attributes

● Disciplined, energetic and results orientated.

● Having an analytical approach to problem solving.

● High standards of numeracy and literacy.

● Assertive and confident.

● Self-starter, who can multi- task in a demanding environment.

● Positive Attitude, Determined, High Energies & Sincere.

● Hard & Smart Working.

● Able to handle people in a very efficient way.

● Analytical skills & ability to quickly understand / anticipate the business requirement and outline the business benefit.

● Professional appearance

● Self driven and highly motivated .

Key Competencies and Skills

Effective Leadership

Integrity

Team development

Control & Coordination

Interpersonal

Strong Computer and Mathematical Skills

Ability to communicate (written & verbal) in English

Have expertise in working with various operating systems.

Deliver output in less time without losing efficiency.

P rojects Undertaken at Post Graduation

Project Title: Online Shopping (Web Application)

Organization: Live Deft Soft Informatics, Mohali

Role: Trainee

Learning: PHP, MY SQL Server

E ducational Qualification:

Course Institute/College/School Board/Universi Year Of Passing

ty

MCA VSICS GBTU 2011

B.Sc Khalsa Girls Degree CSJMU 2007

College

H.S.C Khalsa Girls Inter College UP Board 2004

S.S.C Khalsa Girls Inter College UP Board 2002

Technical Skills

● Language : HTML, C, C++, Core Java, ASP.Net, PHP

● Database : MY SQL

● Other Skills : MS Office, Window XP

Extra Curricular Activities

Participated in various dance and singing competitions.

Declaration

I hereby declare that the above information furnished is true to the best of my knowledge and belief.

Place: Supriya Kumari

Date: Sign



Contact this candidate