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Sales Manager

New Delhi, Delhi, India
November 13, 2018

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Resume: +91-931*******

Skill Set

Strategic Sales Planning

Business Development

Brand Management

Digital Marketing

Market Entry Strategies

Partner Development

Channel Management

Media Planning

Product Promotion

Market Trend Analysis

Strategic Partnerships / Alliances

Customer Relationship Management

Team Building & Leadership

Profile Summary

Focused & Persuasive Manager with nearly 21 years of expertise in Sales & Marketing, Profit Centre Operations for TV, Radio & Digital Media

Currently working with ‘Times Of India’ as National Sales Head – Online/Digital & Events business

Worked with Mathrubhumi News, Mumbai as Regional Head - Media Solutions ( Kerala’s popular media house)

Steered new business pitches & wins for the company; bagged the Best Sales Head Award from the Chairman of Reliance Infocomm Ltd.

Planning and implementing the sales & marketing communication for TV, Outdoors Advertising, Radio, Online; reached the profitability breakeven in only 18 months of operations and got appreciated

Developed winning comprehensive sales & brand communication strategy for a part of Times of India Group & managed over 40 Executives for the online channel partners for 5 major cities across India

Consistently grown across the hierarchy, successfully delivered at senior to top-level positions with the breadth of experience

Efficient in advising on realistic forecasts for product and territory, realistic costs of operating the sales force and sales promotion plans

Stakeholder Communications: Build strong, lasting relationships, bridge builder from the C-Suite level on down to the end-user level


MBA in Marketing & Operations from Xavier Institute of Management, Bhubaneswar in 2005

PG Diploma in Sales & Marketing Management from NIS, Delhi in 1997

Bachelor of Commerce from Delhi University, Delhi in 1995


Digital Marketing Certificate Program by MSME in 2016

Career Timeline

Work Experience

Times Internet (TBS), A division of Times Of India Group (Sept’17 - Present)

National Sales Head – Emerging markets & Events

• Responsible for PAN India Events – Digital & Offline also manage business for east India & emerging markets.

• Manage P&L growth - top line and bottom-line from both B2C and B2B events

• Drive Marketing - both ATL & BTL to drive brand and end user traction

• Cost Management

Responsible for revenues, profitability, customer value proposition for all recruitment related associated brands/products/services.

•Conceptualization, Innovation, Sales, Strategic initiatives, Client engagement and servicing of various online & offline programs, attract footfall leveraging advantage of the Times Group companies with all communication medium via Digital, Print, Radio, TV, Outdoor and On Ground activities across the country.

Manage the creative strategy & marketing mix to promote exhibitions & emerging business.

•Coaching and leading sales team nationally to promote & sell business solutions to the clients.

• Help in Increasing the Traffic and Building Database for, through various ground activity events.

Mathrubhumi News, Delhi & North/Mumbai (Mar’16 – Sept’17)

Regional Head - Media Solutions

Key Result Areas:

Providing innovative approach to Mathrubhumi News, Kappa Channel, ClubFM Radio & Mathrubhumi Daily News Paper for new business development and managing TV, Radio, Website & News Application Business

Driving business through advertising agencies and clients.

Creating a comprehensive media strategy using media marketing techniques for increasing visibility, membership and traffic for all products

Articulating the organization’s desired image & position, assuring consistent communication of image and position across multiple geographies

Initiating a content marketing plan through premium article directories, blogs, guest posting and social media for increment in referral traffic

Leading a team involving setting objectives, performance reviewing, recruitment, communication, training team members and performance appraisals

Monitoring all aspects of sales & marketing including product enhancements, competitive analysis, market forecast and product positioning

Performing Trend & Gap Analysis to ensure that the current fiscal targets are met

Liaising with top management for evolving strategic vision, driving change, infusing new ideas and taking business performance and productivity to the next level

Spearheading the overhaul of customer segmentation, brand positioning and communications strategies that helps the brand to connect more emotively to consumers and increase loyalty

Team Thai (Ashique Enterprises), North Kerala (Nov’15 - Feb’16)

Business Unit Head - FMCG (Consultant)

India Homes, Gurgaon (Jun’13 – Nov’15)

Associate Vice President & National Head – Channel Sales


-Managing Agency, Broker & Consultant business – All India

-Expansion in new cities and Channel partners.

Previous Experience

Reliance Communications Ltd., New Delhi (Mar’11 – Jun’13)

Growth Path:

Mar’11 – Dec’12 Sales Head (Direct/Channel/Retail & Corporate Wireless Business), Kerala

Dec’12 – Jun’13 Emerging Channel Head / Modern Trade, Delhi


Enhanced the customer reach in the market & penetrated into Corporate & SME Business with the help of Key Account Managers

Spearheaded Sales & Marketing, Channel (DSA/E2E Retail Stores) and Direct & Corporate Wireless Business, driving post-paid & data business into new customer acquisition for GSM & CDMA

Estimated & responded to major technology changes for preserving the company leadership grip in the competitive landscape

Bennett, Coleman & Company Ltd., Times Of India, Delhi (Jan’07 - Mar’11)

Business Head - Channel Sales (B2C & B2B Business)


Managed online business through channel partners for 5 major cities across India

Appointed franchisees for selling online business of Times Group containing Times, Magic Bricks, Simply & Times Classifieds, Print Business

Successfully launched in 6 cities & reached the profitability breakeven in only 18 months of operations

DishTv, (DTH) Zee TV- Essel Group, Delhi & Haryana (Mar’06 – Dec’06)

Regional Manager

Reliance Infocomm Ltd., Delhi (Sep’02 - Mar’06)

Senior Manager - Sales(Cluster Business Lead)

Tata Infotech Ltd., Delhi / Mumbai (North India) (Feb’98 - Sep’02)

Assistant Manager – Business Development & Product Management

Bharti Cellular Ltd. (Airtel)-GSM, Delhi/NCR (May’96 – Feb’98)

Executive – Customer Care

Personal Details

Date of Birth: 20th November 1973

Current Address: Flat No-B-1103, Park View City 2, Sohna Road, Sector -49, Gurgaon, Haryana.

Languages Known: English, Hindi, Malayalam and Punjabi


Senior Management Professional

Media Sales (Broadcast & Print) Business Development Profit Center Operations

Industry Preference: Media / Telecommunication/ Consumer Goods / FMCG / Online & Digital business.


Reliance Infocomm Ltd., Delhi as Senior Sales Manager

DishTv – (DTH) Zee TV, Essel Group, Delhi & Haryana as Regional Manager



Bennett, Coleman & Company Ltd., Times of India, Delhi as Business Head

Reliance Communications Ltd., New Delhi as Emerging Channel Head



India Homes, Gurgaon as Associate Vice President & National Head

Team Thai, North Kerala as Business Unit Head(FMCG)



Mathrubhumi News, Mumbai as Regional Head - Media Solutions

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