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Product Management, Product Marketing, Pre-sales

Charlotte, North Carolina, United States
November 09, 2018

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Charlotte, NC Metro Area



Product Management Executive with global experience developing new business and product solutions that increase revenue. Initiative taker, optimizing business operations through integrative thinking, adaptability, innovation, and the ability to work cross-functionally. Proven successes in technology, retail and security industries. Specializes in leveraging technology product teams to create unique solutions that bring sustainable value propositions and superior user experiences.

Product Innovation & Management

Electronic Article Surveillance Technologies

Strategic Business Planning

Competitive Analysis

Go-to-Market Strategy

Sales Management

New Business Development

Wireless Technologies

Cross-functional Team Leadership

Business Case Development

Executive MBA - University of South Florida; BS / Finance - Florida State University. Six Sigma Green Belt Certification


North Carolina Market Director

National Video Monitoring, 2018

A live video monitoring company, providing software and hardware for businesses and government entities. Recruited to open and develop the North Carolina markets for this Georgia-based firm and to build and lead a sales team.

Focused, energized and set strategies with core sales team, while providing individual support.

Analyzed primary, secondary and emerging market segments and developed marketing and sales strategies and materials.

Built and leveraged critical community and business networks, developing more than 500 contacts and prospects in all segments within five months.

Vice President of Marketing

Synapse Wireless, Inc., 2013 to 2016, and consultant during 2017 An Internet of Things (IoT) company specializing in lighting and Industrial IoT applications by providing software, hardware, and networking capabilities to develop, deploy, and manage the “Things” in IoT. Served as Business Leader for the Retail IoT group, including full P&L, $5M budget responsibility, strategic planning, business development, strategic partnerships, third party providers, product management, and contract negotiations. Coordinated closely with product engineering.

Created vision and 5-year business strategy for an innovative wireless retail security tracking and merchandising technology platform.

Restructured operations following exit from major healthcare vertical market and created a new comprehensive business model canvas to effectively communicate with external stakeholders. Drove development of new detailed engineering plans and schedules with systematic executive updates; meeting three Critical Milestones.

Organized cross-functional teams and led PLM use case requirements. Defined end-to-end IoT solutions spanning HW, SW, software, mobile, and other service offerings.

Executed product portfolio and critical milestone delivery in a compressed development timeline applying Agile methodologies while generating fourteen Intellectual Property assets. 2

Aligned solution offerings including technology roadmaps, network wireless devices, end user applications, outside-in needs assessments, positioning and price strategies, business case development, go-to-market strategies, product planning process and product launch. Director of Product Management & New Business Opportunities Alpha High Theft Solutions, Checkpoint Systems 2006 to 2013 Provides retailers with the most innovative and technically advanced products engineered to protect high-theft merchandise. Uncompromising security, ease-of-use, and aesthetics that complement the merchandise it protects. Managed overall business strategy & growth with three product categories including more than 40 products. Directed life cycles, global product launches, competitive analysis, VoC, business case development, product concept definition, positioning, and go-to-market strategy.

Introduced innovative new products and product improvements, achieving greater than 20% annual YoY growth with sales exceeding $20M.

Managed concept to global market launch of leading-edge retail niche security system leveraging highly successful alarming tag portfolio, garnering Innovative Product of the Year award.

Achieved recording-breaking $15M sales results with an innovative product category for the retail merchandise protection industry.

Grew number of world-wide customer adoptions the first year by 50% and exceeded forecasted number of anchor customer store roll-outs by 35%.

Director of EAS Strategy & Business Development

Tyco Sensormatic, 1999 to 2006

A subsidiary of Tyco International, now owned by Johnson Controls, manufacturing and selling electronic article surveillance equipment. Purchased by Tyco International in 2001. Directed Global EAS Strategy and Business Development plans. Defined new solutions, Managed portfolio, migration strategies, global product launch documents, positioning, competitive analysis, and customer/user needs assessment.

Defined global strategies and detailed roadmaps for $400M portfolio electronic EAS systems.

Devised new strategy with innovative portfolio of devices to meet the needs of apparel segments customers in global markets. Increased volume 10% with 3+% rise in profitability.

Authored the Open Architecture Platform with legacy migration increase by 45%, increasing coverage at a mall store exit by 50% and driving store system revenue up by over 15%. Additional Information

Significant additional executive and technology training including:

Internet of Things

Wireless Technology

Security Technologies

Electronic Article Surveillance - anti-theft systems

RFID, Access Control, Biometrics, Price Labels,

Video Surveillance

High volume electronics manufacturing

Retail Security – hard lines, label & apparel


Product Management – full life cycle

Agile, Waterfall Methodologies

Strategic / Conceptual Selling – Miller Heiman

Pragmatic Marketing Certification

Holds four US Patents: 8,284,062; 8,228,192;

7,961,100; and 4,692,746.

UI / UX Design

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