Marketing / Channel Sales/ Control of Sundry Debtors/Advertisement
Resume:
Dhiman Banerjee
Sr. Sales & Marketing Professional
Maximizing Revenue - Visionary, Strategy & Leadership
Result-oriented with a fast-learning curve and an ability to take calculated risks, defining business mission and integrating resource strengths to deliver impeccable performances aligned to overall objectives .
A dynamic professional having around 29 years of experience with an indelible track record of driving sales and marketing function with Ambuja Cements Ltd; Creative ability in designing innovative marketing strategies, product launches to generate desired results across the target markets. Played a leadership role in implementation of innovative marketing strategies using Business Intelligence and CRM technologies for better target.
Effective and Accountable in High-Profile Executive Roles: overcome complex business challenges and make high stakes decisions using experience backed judgments. Strong work ethic and irreproachable work efficiency
Corporate Strategy and Development Specialist: Characterized as a visionary strategists – consistent track record of delivering extraordinary results in growth, revenue, operational performance and profitability
Consistently Deliver Mission-Critical results: Driven by the strong hard – wired need to strategize, to innovate and gifted with the vision, determination and skill needed for high-level revenue building strategies
Strong Orientation in Sales & Marketing: Participate in high-level operational initiatives, including infrastructure design, process-re-engineering, turnaround management and re-organizing. Ability to use instincts, insights, judgments and timing to success in no matter how tough a deal is
Upgraded Technology capabilities: with cutting edge infrastructures, revitalised IT Operations.
Visionary in maintaining of Quality and Safety
Business Intelligence and CRM strategy using SAP, CRM, Analytics using Pivot Charts and Graphs
I am committed to Ethics, Integrity, Loyalty and commitment to the organization.
Professional Contour
Key Competency Ski
Business Development
Key Accounts Management
Channel Management.
Team management
Business Intelligence
Business Analysis
Marketing Strategy
Cross Functional Team Leadership
Process Improvement
Professional Contour
Ambuja Cement Feb 2018 - April 2018
Zonal Manager - North Bengal and North Eastern Region
Key Responsibility
Network creation – All across North Bengal, Nepal, Bhutan and Network Retention
Team training – Channel sales and Project team
eam Management and Rural Marketing
System improvement and development for entire group.
Development & Implementation of CRM activities for entire group.
Production and logistic planning
Overall responsible for Profit & Loss
Dhiman Banerjee
Sr. Sales & Marketing Professional
Ambuja Cement Feb 2008 – Feb 2018
Marketing Manager (North Bengal, Sikkim and North East).
Ambuja Cements Ltd, a part of the global conglomerate LafargeHolcim, is one of the leading cement companies in India and is known for its hassle-free, home-building solutions. Its unique products tailor-made for Indian climatic conditions, sustainable operations and initiatives that advance the company's philosophy of contributing to the larger good of the society have made it the most trusted brand in Indian cement industry.
Currently steering sales & marketing operations in the state of North Bengal, Sikkim & NE covering 5 branches with contribute volume of approx. 1 lacs MT per month. Handel approx. 1 Cr approx. budget for sales activates,. so as to improve Brand acceptance.
Providing leadership to a strong core team of 6 direct and 12 indirect reportees and their teams .
Achievements:
Increased Customer Satisfaction index from 72% to 94% - best among leading Brands and have been ranked top brand in all BEI study for last 2 years in North Bengal.
Increase realization by approx. Rs. 5/- per bag by changing the ways UTCL use to operate in North Bengal realignment of markets from FOR to Ex., Saving was mainly by way of Distribution cost.
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Increased Dealer network and retail network in unrepresented talukas and markets so as to increase penetration in both rural and urban market. This helped us to increase ACV.
Ambuja Cement Apr 2005 – Jan 2008
Area Manager (South Bengal)
Responsible for promotion of Ambuja Cement in South Bengal market focusing at Burdwan, Bankura.
entored the team and gave them feedback according their performance.
ncreased network in all markets eventually leading to increase in Ambuja Market Share.
Increased BEI of Ambuja in these markets.
Improved technical activities with help of technical officer
Ambuja Cement Jun 1998 – Mar 2005
SR. Sales Officer (Kharagpur, Berhampore, Bankura)
Responsible for promotion of .Ambuja Cement in Kharagpur, Berhampore and Bankura.
entored the team and gave them feedback according their performance.
ppointed network in these markets.
Looked after brand promotion.
Improved technical activities with help of technical officer
Dhiman Banerjee
Sr. Sales & Marketing Professional
Modi Cement May 1993 – May 1998
Sales Officer (South Bengal)
Joined Cement Industry in 1993.
Refined network which was especially weak in Malda and Berhampore.
ncreased Market Share by a competitive margin.
Increased profitability of channel partner by introducing various schemes.
Titan Watches LTD. Apr 1987 – Jan 1993
Launched in 1987
Created Entire Network in State of Orissa.
Market Share of Quartz established very high.
Zero Sundry debtors
Increased profitability of channel partner by introducing various schemes.
EDUCATION
1987 : 1 year Manager-> Sales and Marketing Course under IIM Kolkata (Evening)
1985: M.A from Jadavpur University
1983: B.A from Jadavpur University
AWARDS, SEMINARS & ORGANIZATIONAL ACTIVITIES
10 Day course on Marketing Strategy and Implementation at ISB Hyderabad
Attended 5 courses in internal academy of Lafarge Holcim known as AALA located at Mumbai.
Attended Course at IIM Joka on Safety Management.
Best Branch Manager of 2016 in Eastern India
Best Branch in Credit Control of the year 2017
PERSONAL CONTOUR
Date of Birth
:
2nd April, 1960
Address
:
131 J R R Road East Kalianibas PO NONACHANDANPUKUR Barrackpore 700122
:
ac7n0b@r.postjobfree.com
Mobile
:
Current CTC
:
Rs .20 Lacs
Expected CTC
:
Negotiable
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