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Marketing / Channel Sales/ Control of Sundry Debtors/Advertisement

Kolkata, West Bengal, India
November 11, 2018

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Dhiman Banerjee

Sr. Sales & Marketing Professional

Maximizing Revenue - Visionary, Strategy & Leadership

Result-oriented with a fast-learning curve and an ability to take calculated risks, defining business mission and integrating resource strengths to deliver impeccable performances aligned to overall objectives .

A dynamic professional having around 29 years of experience with an indelible track record of driving sales and marketing function with Ambuja Cements Ltd; Creative ability in designing innovative marketing strategies, product launches to generate desired results across the target markets. Played a leadership role in implementation of innovative marketing strategies using Business Intelligence and CRM technologies for better target.

Effective and Accountable in High-Profile Executive Roles: overcome complex business challenges and make high stakes decisions using experience backed judgments. Strong work ethic and irreproachable work efficiency

Corporate Strategy and Development Specialist: Characterized as a visionary strategists – consistent track record of delivering extraordinary results in growth, revenue, operational performance and profitability

Consistently Deliver Mission-Critical results: Driven by the strong hard – wired need to strategize, to innovate and gifted with the vision, determination and skill needed for high-level revenue building strategies

Strong Orientation in Sales & Marketing: Participate in high-level operational initiatives, including infrastructure design, process-re-engineering, turnaround management and re-organizing. Ability to use instincts, insights, judgments and timing to success in no matter how tough a deal is

Upgraded Technology capabilities: with cutting edge infrastructures, revitalised IT Operations.

Visionary in maintaining of Quality and Safety

Business Intelligence and CRM strategy using SAP, CRM, Analytics using Pivot Charts and Graphs

I am committed to Ethics, Integrity, Loyalty and commitment to the organization.

Professional Contour

Key Competency Ski

Business Development

Key Accounts Management

Channel Management.

Team management

Business Intelligence

Business Analysis

Marketing Strategy

Cross Functional Team Leadership

Process Improvement

Professional Contour

Ambuja Cement Feb 2018 - April 2018

Zonal Manager - North Bengal and North Eastern Region

Key Responsibility

Network creation – All across North Bengal, Nepal, Bhutan and Network Retention

Team training – Channel sales and Project team

eam Management and Rural Marketing

System improvement and development for entire group.

Development & Implementation of CRM activities for entire group.

Production and logistic planning

Overall responsible for Profit & Loss

Dhiman Banerjee

Sr. Sales & Marketing Professional

Ambuja Cement Feb 2008 – Feb 2018

Marketing Manager (North Bengal, Sikkim and North East).

Ambuja Cements Ltd, a part of the global conglomerate LafargeHolcim, is one of the leading cement companies in India and is known for its hassle-free, home-building solutions. Its unique products tailor-made for Indian climatic conditions, sustainable operations and initiatives that advance the company's philosophy of contributing to the larger good of the society have made it the most trusted brand in Indian cement industry.

Currently steering sales & marketing operations in the state of North Bengal, Sikkim & NE covering 5 branches with contribute volume of approx. 1 lacs MT per month. Handel approx. 1 Cr approx. budget for sales activates,. so as to improve Brand acceptance.

Providing leadership to a strong core team of 6 direct and 12 indirect reportees and their teams .


Increased Customer Satisfaction index from 72% to 94% - best among leading Brands and have been ranked top brand in all BEI study for last 2 years in North Bengal.

Increase realization by approx. Rs. 5/- per bag by changing the ways UTCL use to operate in North Bengal realignment of markets from FOR to Ex., Saving was mainly by way of Distribution cost.


Increased Dealer network and retail network in unrepresented talukas and markets so as to increase penetration in both rural and urban market. This helped us to increase ACV.

Ambuja Cement Apr 2005 – Jan 2008

Area Manager (South Bengal)

Responsible for promotion of Ambuja Cement in South Bengal market focusing at Burdwan, Bankura.

entored the team and gave them feedback according their performance.

ncreased network in all markets eventually leading to increase in Ambuja Market Share.

Increased BEI of Ambuja in these markets.

Improved technical activities with help of technical officer

Ambuja Cement Jun 1998 – Mar 2005

SR. Sales Officer (Kharagpur, Berhampore, Bankura)

Responsible for promotion of .Ambuja Cement in Kharagpur, Berhampore and Bankura.

entored the team and gave them feedback according their performance.

ppointed network in these markets.

Looked after brand promotion.

Improved technical activities with help of technical officer

Dhiman Banerjee

Sr. Sales & Marketing Professional

Modi Cement May 1993 – May 1998

Sales Officer (South Bengal)

Joined Cement Industry in 1993.

Refined network which was especially weak in Malda and Berhampore.

ncreased Market Share by a competitive margin.

Increased profitability of channel partner by introducing various schemes.

Titan Watches LTD. Apr 1987 – Jan 1993

Launched in 1987

Created Entire Network in State of Orissa.

Market Share of Quartz established very high.

Zero Sundry debtors

Increased profitability of channel partner by introducing various schemes.


1987 : 1 year Manager-> Sales and Marketing Course under IIM Kolkata (Evening)

1985: M.A from Jadavpur University

1983: B.A from Jadavpur University


10 Day course on Marketing Strategy and Implementation at ISB Hyderabad

Attended 5 courses in internal academy of Lafarge Holcim known as AALA located at Mumbai.

Attended Course at IIM Joka on Safety Management.

Best Branch Manager of 2016 in Eastern India

Best Branch in Credit Control of the year 2017


Date of Birth


2nd April, 1960



131 J R R Road East Kalianibas PO NONACHANDANPUKUR Barrackpore 700122





825********/ 900-***-****

Current CTC


Rs .20 Lacs

Expected CTC



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