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Manager Project

San Antonio, Texas, United States
November 08, 2018

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Rachelle Powell



Skilled Telecommunications Professional with a strong record of achievements and broad range of proven skills that include the ability to:

Accurately assess marketing and demographic data, identify new opportunities, and develop/implement multi-media programs that launch new products or increase revenues for existing products

Maximize results by coordinating with internal and external stakeholders to develop targeted marketing programs

Full P&L experience over multimillion dollar video platform effective negotiations with outside partners

Manage projects from initial concept through full implementation using proven problem-solving and leadership skills.

Collaborate with senior executives and provide recommendations for product strategy and business development



New Braunfels, Texas

Cable Product Manager – Successfully developed and launched enhancements to the cable product. Including marketing programs that launched new products, developed multiple revenue streams, and increased customer base for the company’s Cable Services. Negotiated contracts with channels, re-transmission providers and vendors saving the company millions of dollars.

Forecasted and delivered on a $13.4M annual programming budget for 2017. Achieved 99.9% forecast accuracy year over year

Functioned as Product/Program Manager for:

The Fiber to the Home (FTTH) and cable networks through implementation of an enhanced gateway that offered/delivered 300 Mbps speeds with DOCSIS 3 technology on the cable network and 1 gbps speeds on the FTTH network

Introduction of Digital Terminal Adapters (DTA) that offered a low-cost option in the cable product

Launch of a new Video on Demand (VOD) Product that exceeded expectations

Launch of a new Guide that improved customer experience

Increase of multiple revenue streams

New pricing and discount programs/structure

Successful launch of a separate CPE that allowed the company to introduce Whole Home DVR

Consistently exceeded expectations and won awards that included:

The company’s prestigious Tribute Award for developing/implementing cost-savings programs that saved the company 2 million of dollars through negotiations with external stakeholders

Bravo Award for accomplishments as Project Manager

Selected by the National Cable Television Cooperative (NCTC) as a member of the Supplier Advisory Board and Programming Negotiation Committee

Selected by NCTC to be on their programming negotiation committee that strategized negotiations with over 800 NCTC members through their Precommitment Model for Cable Negotiations (PCM)


Progressively advanced to positions of increased challenges and responsibilities in marketing company products and services that included:

Rachelle Powell Page 2

Highspeed Internet Product Manager (April 2006 – November 2009) Kansas and NW Arkansas

Directed the development and implementation of multimedia marketing for the Kansas and Arkansas market.

Successfully increased subscribers from 185,000 to 275,000

Planned and coordinated with internal and external stakeholders comprehensive rate increases that increased annual revenues by $57 million

Functioned as Project Manager for:

Launch of the company’s first outdoor mesh hotspot in downtown Wichita, Kansas grew to 3,060 new unique users

Negotiation and implementation of an acquisition incentive with Dell Computers

Speed increases and tier launches for the Highspeed Internet product for the Kansas and Northwest Arkansas region

Digital Telephone Product Manager (April 2006 – January 2008) Kansas and NW Arkansas

Successfully managed the service launch for the greater Kansas business area and grew subscribers from 39,000 to 54,000.

Designed and implemented the Back-to-School efforts that created a new Revenue Generating Unit (RGU) with 25,000 subscribers

Developed contract functionality with verbal contracts

Marketing Manager for Acquisitions (August 2005 – April 2006) Kansas and NW Arkansas

Managed a $3.5 million annual marketing budget and successfully developed and initiated multimedia campaigns in the Kansas and Arkansas markets.

Successfully integrated all northwest Arkansas into Kansas marketing efforts

Functioned as Project Manager for 50 direct mail campaigns and managed campaigns from initial concept through scheduling and delivery

Worked with outside advertising agencies to develop and launch targeted direct mail, television, and radio campaigns for Kansas and Arkansas

Built a team that planned campaigns 90 days out that met internal customer requests

Consistently met goals for RGUs across product lines

Marketing Manager Highspeed Internet (February 2002 – August 2005) Baton Rouge, Louisiana

Grew customer base by 105% and functioned as Media Buyer. Developed and produced tune-in advertising and community events/sponsorships with media partners.

COMCAST (January 2000 – January 2001) Tucson, Arizona

Assistant Marketing Manager – Created and implemented marketing and sales campaigns that successfully achieved goals for new basic acquisition, upgrades, Pay-Per-View, and Highspeed Internet for 72,000 subscribers.

Managed an $860,000 budget for all marketing initiatives.

Developed and coordinated cross promotions, community events, and sponsorships with local business and media partners.


Masters in Mass Communications, Manship School, Louisiana State University, Baton Rouge, Louisiana, 2005.

Bachelor of Arts in Mass Communications, University of Central Missouri, Warrensburg, Missouri, 1997.

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