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Marketing, Administrative

Milpitas, California, United States
November 07, 2018

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Milpitas, CA 408-***-****


Graduating senior seeking Business Administration and Marketing positions starting Spring 2019.


B.S. Business Administration/General Business

San Jose State University

Major GPA: 3.5/4.0


Strategic Management Company Case Analysis

Conducting a full strategic analysis of The North Face

Evaluating The North Face’s competitive strategies and performance

Devising strategic recommendations for the company for the future

Social Media Marketing Social Media Audit and Content A/B Testing for Wendy’s

Audited Wendy’s social media – Twitter, Facebook, Instagram

Tested Wendy’s ads effectiveness using Content A/B Testing

Set up A/B tests and analyzed results in a report

Supervised team members by setting goals, assigning tasks, providing feedback

Marketing Management Neiman Marcus Marketing Plan

Performed an in-depth SWOT analysis on Neiman Marcus

Developed a new target market, advertising plan, and employee retraining plan

Formed a competitive analysis based on the fashion industry’s news and events

Proposed a store redesign for the Palo Alto location

Consumer Behavior Tinder Research Project

Created and designed a new marketing campaign for Tinder based on current and proposed users

Performed a situation analysis and implemented the STP process into the marketing plan

Analyzed the message and media strategies and tactics

Used Photoshop to create ads for the marketing campaign



San Jose State University – Jack Holland Student Success Center

Brought in 8 more students to the tutoring center through WOM marketing

Assisted students on basic concepts in Microsoft Excel and successfully helped them pass the course

Reviewed current and previous Excel material with attention to detail to prepare students for incoming assignments and exams

Assistant Insurance Agent

New York Life

Advertised appropriate life insurance plans to over 100 small business owners (B2B) and 500 individuals

Conducted extensive research and contacted over 600 potential clients (businesses and individuals) to advertise and expand customer base

Customized different policy profiles to meet the needs of customers



Assisted owners with marketing strategies and tactics to bring in more customers

Professionally processed over 1000 customer cash, credit, and debit transactions

Provided quality customer service to over 1000 customers and successfully resolved customer complaints


Microsoft Office Suite – Word, Excel, PowerPoint, Publisher, Outlook

Google Apps – Google Docs, Sheets, Teams, Slides, Forms, Calendar

Adobe Creative Suite – Photoshop, Lightroom, Premiere

Facebook Ads Manager, Instagram Insights, Google Adwords

Salesforce, PeopleSoft, WordPress, Netlytics, A/B Testing, Qualtrics, Canva, Weebly

Bilingual – English and Vietnamese

Expected Graduation: December 2018

August 2018 - present

January 2018 - May 2018

January 2018 - May 2018

August 2017 - December 2017

February 2017 – June 2017

May 2016 – August 2017

June 2016 – August 2016


Marketing Association

SJSU Generation of Aspirational Leaders


Viola – 11+ years

Hypertrophy specific training – 2+ years

Photography & photo editing – 2 years

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