PRAPTI DESAI

**** ******* *****, *** *, Forest Hill MD 21050

Cell: 570-***-**** ac7msy@r.postjobfree.com

Professional Summary

An astute professional with 7 years of experience in achieving revenue and business growth objectives. Effective Leader and problem solver with strong customer service and relationship building skills.

Skill Highlights

-Strategy Development -Self Motivated

-Business Development -Powerful Negotiator

-New Market Development -Leadership

-Data Analysis -Product Testing

-Marketing Communication -Team Leadership

-Product Management -Extremely Organized

Education

Ohio State University 2011

MBA: Marketing

Columbus, OHIO, USA

Major in Marketing and Sales Management

Rajiv Gandhi University 2009

Bachelor in Physical Therapy

Mangalore, Karnataka

Professional Experience

Decozen August 2017 – Present

Assistant Buyer

Online Retail Business selling Home Decor, Home Furnishings, Home Fragrances and Children Apparel

Building Business from the start, engaging in all responsibilities required to open business straight from selecting the name of the company,selection of products from trade fair, preparing the formats of tracking the business, building and managing vendor list, selection of consolidators in Hong Kong, working on the content of website, photography of products etc.

Ensured the meeting of quality, delivery, and specification requirements at the lowest possible cost.

Helped to source new suppliers, negotiate prices, analyze trends, and expedite orders.

Worked with vendors to obtain photo and fit samples, sizing info, product details and swatches for swatch book.

Creatively working with the suppliers to develop new product lines and create demand

Identified key trends to maximize opportunities.

Resolved routine inquiries from both within and outside the organization

Worked with solution architect to build custom modules of NetSuite pertaining to business. Henceforth Designed, developed and tested NetSuite

Generated Vendor List, Purchase Order,Product Inventory, Item Receipt, Bank Details of Vendor required for the business via NetSuite

Selection and working with companies such as SGS, Intertek and Bureau Veritas Inc. who are responsible for testing requirements of all product categories and ensuring with test report the authenticity of products which are as per the USA laws.

Administrative job of managing the documentation and paperwork required to manage the business

SUN Pharmaceuticals/RANBAXY Laboratories Pvt. Limited October 2013 to May 2016

Product Manager

Urology Products: Niftran (Nitrofurantoin) (Antibiotic), (10 cr. Brand of the Division with Market Growth of 23% and internal growth by 9%. Stands on 2nd Position out of 10 competition available in market with market share of 15%)

Orthopedics Products: BONISTA (Teriparatide Injection), HYNOV (Sodium Hyaluronic Acid Injection) (5cr. Brand of the Division with Market Growth of 30% and stands on 3nd Position out of 7 competition available in market with market share of 7%)

Key Responsibilities

Directed and coordinated marketing activities to promote products and services.

Handling sales & marketing operations with focus on achieving predefined sales target & growth of brand.

Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations for SKU expansion, also Constructed forecasts and worked on brand P&L to arrive at higher GC.

Analyzed business developments and monitored market trends.

Training and Upgrading Field Members regarding Brand Market.

Managing customer centric operations and ensuring customer satisfaction by achieving delivery and quality norms.

Helped Website Development for communicating company’s products to target customers.

Helped in Developing Two In-house Apps for facilitating better communication between products and clients via sales team

Checked compliance of Apps in regards operational capabilities, cross platform functionality.

Proved accuracy of material during process via reviewing and reducing lead time before publishing to end user.

Ensurement of Timely availability of Marketing Inputs to Team.

Preserved brand integrity by monitoring the consistency and quality of marketing content. Implementing sales programs/strategies to improve the product awareness in markets by brand building and market development efforts.

Coordinated art and graphics creation for effective merchandising.

Identified value propositions and key messages for all the competition marketing campaigns and creating my brands identity in this space of therapy.

Organizing CME/RTMs with KOLs and henceforth surpassing updation of Osteoporosis and UTI management to peer group.

Coordinated and participated in promotional activities and trade shows

Effectuating pre-planned sales strategies for accomplishment of performance milestones, utilizing client feedback & personal network to develop marketing intelligence for generating leads.

TTK Healthcare August 2012 to April 2013

Product Manager

Products handled: Knee Products (Buechel –Pappas Knee Replacement)

Key Responsibilities

Handled the New Entrant Product in Arthroplasty Market

Optimized product performance across all phases of the product lifecycle, from launch to distribution

Increased Buechel & Pappas Knee Implant sales and exposure by developing new packaging, collateral and sales materials and optimizing target audience reach by attending Regional, Zonal and National Conference

Medtronic Pvt. Ltd August 2011 to August 2012

Therapy Specialist

Key Responsibilities

Identify and meeting Ortho/Spine surgeons and Took care of the engagement activities like Around Table Meetings, One on One Meeting, Patient Information Brochure Designing, Website Development, CMEs, etc.

Active business generation Reimbursement Organizations / Public Sector Undertakings.

Significant contribution in sales by running Projects with KOLs i.e. Spine and Back Clinic in Fortis Malar Hospital, got 120 patients in month which led to phenomenal growth in patient flow leading to 100% growth.

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