MAGDELINA BANG FALK

Marketing & Communications Brand Strategy Design

Magdelina is a creative, results orientated marketing and communication professional with over 17 years of experience in content development and storytelling. She has extensive experience in designing, writing and project management, specializing in strategic planning and developing brand building collaterals. Her passion for storytelling has guided her marketing path. 2015 to Current

NATIONAL MARKETING MANAGER - DLR Group, CA

• Lead Retail and Hospitality’s marketing manager team

• Lead strategic marketing and public relations plan

• Design and develop brand focused marketing collateral kits

• Develop and implement proposal and pitch best practices 2014 to 2015

MARKETING MANAGER - Jones Lang LaSalle (JLL), CA

• Designed and developed brand focused marketing collateral templates

• Developed and implemented proposal and pitch best practices

• Managed Pipeline Lead Generation utilizing CRM

2011 to 2014

MARKETING SPECIALIST - Gensler, CA

• Developed strategic presentations, proposals and various marketing collaterals

• Project managed various business development campaigns and pitches

• Administered strategic business plan for 3 market sectors

• Maintained database of client contacts and potential business leads utilizing CRM 2008 to 2011

REGIONAL MARKETING COORDINATOR - Cannon Design, CA

• Developed proposals, presentations and various business development collaterals

• Copy-wrote for regional PR initiatives

• Managed regional lead generation utilizing CRM

• Art directed regional photo shoots

• Developed and coordinated regional email and advertising campaigns 2007 to 2008

COMMUNICATION & DESIGN SPECIALIST - Beverly Hills Chamber of Commerce, CA

• Managed content development for monthly newsletter

• Implemented Marketing and PR strategy

• Designed and copy-wrote for weekly e-newsletters and press releases

• Maintained website and internet database, including media lists and press contacts 2006 to 2007

ART DIRECTOR - Red Car Studios, NY

• Supported brand development and identity for Cartoon Network and Nickelodeon

• Led design and production of corporate ID’s, multimedia and ad campaigns

• Managed press checks and graphic design teams

• Art directed photography shoots

2003 to 2006

MARKETING GRAPHIC DESIGNER - Elekta, GA

• Designed and produced ads, marketing collaterals and multimedia efforts

• Coordinated various promotional projects for large trade show events

• Coordinated various internal and global photography campaigns 2000-2003

GRAPHIC and MOTION DESIGNER - Matassa Editorial, GA

• Designed for on-air spot commercials, T.V. Brand identity, DVD, marketing collaterals/ web

• Supported company branding initiatives

• Assisted senior editor in various commercial edits Education

BFA/Computer Art - Savannah

College of Art and Design (SCAD)

Minor in Art History focused

on Architecture

Relevant Technical Skills

Proficient skills in Adobe

Photoshop, Illustrator, InDesign,

Microsoft Powerpoint, Excel,

Word and Adobe Acrobat.

Experienced with HTML,

Flash, Avid Media Composer

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