Srujan Alluri ** Beacon Way, Jersey City, NJ - ***04

Email: ac7mpb@r.postjobfree.com Ph: 646-***-**** Professional Experience:

* ***** ** **** ****** experiences in Consumer Insights, BI, Analytics, Project/Product Management(AGILE) and Product Development while managing big data backed SAAS products and mobile apps. Consumer & Strategic Insights - Regional Lead Quantcast New York Apr’17-Present

• Delivered apt actionable audience insights for key priority clients, thru rigorous data mining of Q’s machine learning platform. Mapped consumer journeys, triggers by analyzing behavior across multiple channels- search, sites, offline.

• Presented complex data, insights in a compelling story. Leveraged qualitative, quantitative and 3rd party research.

• Directly impacted incremental revenue by partnering with regional Sales, Marketing Leads (AD’s etc.) to scale existing and support new business by tailoring insights to a clients needs and wants. Sr. Project Manager -Retail Product Team HookLogic (Accquired by Criteo) New York Jun’16-Mar’17

• Managed end-end product development cycle for the Inventory track by managing Data Science, QA and Engineering teams. Also acted as Scrum Master for the team.

• Presented Insights for products’ Drive to Retail plan, along with competitive analysis on Amazon Native Ads.

• Delivered automated high quality analytics dashboards, tracking multiple performance metrics with insights. Digital Project Manager-Mobile and Emerging Viacom New York Nov’15-Jun’16

• Managed launch and development of IOS mobile apps for MTV, VH1, Logo and Spike brands; Co-ordinated component integrations (Player, TVE, BI SDK’s, Adtech SDK’s, ect) into apps on ios, Roku, Apple TV, Xbox.

• Owned project road map. Led defining requirements, deliverables and timelines by coordinating with multiple stakeholders Product, AdOps, Media, Design, Engineering and QA teams.

• Managed the release cycle end-end, signoffs,comms, all key artifacts:product docs, tech specs, work flows,etc. Manager-Digital Analytics & BI Mediacom New York Sep’14-Oct’15

• Managed ad-campaign reporting with data driven insights, recommendations and optimization opportunities.

• Enhanced reporting logic and Tableau implementation; analyzed large data sets from various partners/vendors

• Led measurement discussions on attribution, viewability, brand study impact and targeting tactics. Senior Analyst -Audience Analytics comScore Inc. Washington DC Jul’12-Aug’14

• Led analytics and production for a $12MM product-AdMetrix; managed end-end production life cycle by working cross-functionally with product management, software engineering, UI and digital media teams.

• Conceptualized and executed methodology to report on ad-net data, directly impacting product growth-$1MM

• Achieved 12% boost in product data, identified flaws and enhanced logic thru rigorous quantitative analysis.

• Managed operations for product launch in Spain, Mexico, India, Brazil and Australia. Data Analytics Analyst -AdMetrix comScore Inc. Washington DC Feb’11-Jun’12

• Presented competitive intelligence and ad campaign insights to the presidential re-election campaign team-Obama for America, as lead analytics analyst on the $250K pioneer project. Skills:

• CSM, Advanced Excel, SQL, Postgress SQL, GreenPlum, data visualization, SAS, SPSS, Google Analytics, IAS. Previous Leadership Experiences:

Vice President Duke MEM Consulting Club Duke University Dec’09-May’10

• Provided high-level strategy and growth road map for the club, worked towards enhancing relationships with consulting companies and alumni. Acquired 6 consulting projects from multiple startups in the RTP Area. Vice Chairman IEEE Student Branch Jawaharlal Nehru Technological University Jun‘08- Apr’09

• Spearheaded a campaign that raised over $15,000 in sponsorships from reputed companies and alumni to organize a national level technology and cultural festival. Led a team of 25 students. Awarded best team of the year. Education:

• Duke University, Durham, NC Aug’09- Dec’10

Master of Engineering Management; GRE: Quant-770/800, Verbal 580/800 Courses: Small Business Consulting, Project Management, Forecasting, Computational Finance, Data Mining.

• Jawaharlal Nehru Technological University, Hyderabad, India Sep’05-May’09 Bachelor of Technology in Electrical Engineering; GPA: 3.9/4.0 (ranked among top 5% in class)

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