William R. Schmekel
Kansas City, MO 64157 Home: (816) 83-8798
Provide excellent customer service. Plan and implement fundraising and events for non-profit organizations. Conduct market research, survey development, customer profiles and trend analysis. Manage and administer budgets, staffing and product promotions. Sell tangible and intangible products to consumers and business-to-business markets.
Areas of Accomplishment
Provided exceptional customer service to 1200 members monthly in establishing auto and homeowner insurance claims, emergency road service, memberships and auto travel routings. Assisted members in resolving service related concerns and complaints.
Established and maintained membership of 100 plus local and national businesses to create revenue for the promotion of tourism for the City of Ann Arbor, Michigan.
Analyzed Call Center activity to evaluate call volume, peak periods, and other call activity to determine staffing levels and identify areas for system improvements.
Marketing and Sales
Created major promotional events with print and broadcast advertising to enhance retail sales.
Analyzed sales and developed tracking system to monitor sales personnel performance for major automotive supplier.
Developed customer profiles, surveys, and established and maintained market trend analysis, and forecasted potential demand for existing products
Developed and implemented client promotional campaigns and events for a radio station.
Organized and coordinated major trade show events, including press releases, new product introductions, exhibits and logistics for major automotive supplier.
Developed and executed annual advertising schedules of $1 million that included creative, production and media placement.
William R. Schmekel
Supervised and trained all service personnel for retail grocer.
Established and administered expense budgets for a 45-member sales department.
Administered advertising sales of $200,000 annually for radio media.
Implemented the restructuring of a national sales team, consolidating sales territories and eliminated overlapping product line service areas to reflect changing market demands.
Established annual sales quotas.
Developed sales performance incentive programs and administered allocation of incentives of more than $250,000 annually.
Established and maintained marketing expense budgets of more than $150,000 annually.
On-line Shopping/Customer HyVee-Liberty 2014 - Present
Cash Office Expeditor Aramark-Arrowhead Stadium 2014 - 2015
Front Desk Receptionist Liberty Community Center 2014
Customer Advocate The Auto Club Group – AAA Michigan 1997 - 2010
Sales Representative Goodrich Radio Marketing – WODJ FM 1996 - 1997
Marketing Manager G B Russo & Son – International Grocer 1995 - 1996
Membership Director Ann Arbor Convention & Visitors Bureau 1993 - 1994
Realtor Century 21 Valley – Real Estate 1992 - 1993 Marketing Coordinator Holley Replacement Parts Division 1979 - 1991
Bachelor of Science – Business Administration-Marketing/Communications
Wayne State University, Detroit, Michigan
William R. Schmekel
St Stephen Lutheran Church – Liberty, MO – Board of Outreach
Liberty Symphony – Liberty, MO – Marketing Volunteer
Liberty Hospital – Liberty, MO – Foundation Volunteer
Shoal Creek Golf Course – Kansas City, MO - Marshall
High Plains Public Radio – Garden City, KS - Pledge Drive Volunteer
St. Catherine Hospital – Garden City, KS - Various Volunteer Positions
Vivo Sinfonietta Chamber Orchestra – Ann Arbor, MI - Board of Directors
Marketing, fund raising, concert planning and execution, post-concert education
Michigan Philharmonic Orchestra – Plymouth, MI – Marketing Committee
Our Savior Lutheran School – Grand Rapids, MI - SCRIP Fundraising Program
Established and coordinated on-going fund-raising program
City Wide Food Drive – Grand Rapids, MI
Assisted in food collection and distribution for local community