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Social Media Sales

Rochester Hills, Michigan, United States
November 02, 2018

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TCAA ADVERTISING / January **** - February 2018 Brand Manager

Brand manager for tier one and tier two marketing for the Toyota Regional Group. Lead in the development and growth of four product lines Camry, Corolla, Prius and RAV4. Created and executed communication materials - brand spots, radio, social media, B2B and print. All four product lines sales increased noticeably especially the RAV4. Continuously met sales projections through national and local sales events. Produced all forms of broadcast for each product line. Presented work to clients at dealer meetings throughout the year. McCann WORLDGROUP / June 2012 - December 2012 Senior Art Director Created and executed work for the Chevrolet international brand-brand spots, social media, B2B and major soccer events. Helped develop external communication strategies that led in the implementation of external communication programs that followed Chevrolet North American strategy. Formatted print design and wrote headlines and copy for all the ads, outdoor, posters and B2B for the entire world. Met internally with all the account executives throughout the world. Developed the Chevrolet Soccer brand for two English soccer teams, Manchester and Liverpool.

BBDO WORLDWIDE / January 2001- April 2012 VP /Associate CreativeDirector Developed and executed multi tier brand awareness and PR for the Dodge National Group. Constantly following marketing trends to position Dodge products to our consumers. Used marketing trends to expand my knowledge of the consumer and increase market share for each product line. Created media buzz by having a full size toy model box for the new Dodge Charger. Worked with our social media partner to make sure the Dodge brand message was consistent and focused. FCB WORLDWIDE / February 1994-December 2000

Associate Creative Director/Multi-Products/Partner Created and developed brand communication for the entire Chrysler Brand- Chrysler, Jeep, Plymouth. Worked to bring back the Plymouth brand and its product line. Created brand buzz for the Chrysler Concorde and increased sales by143%. Worked with Ilitch Holdings Companies to build brand awareness and award winning advertising for Little Caesars Pizza, The Detroit Red Wings and Detroit Tigers. Wrote numerous playoff themes for the Red Wings, such as I Want Stanley, Get Your Red On and Let’em See Red.

DONALD DEFILIPPO 248. 390.1697


MCCANN/SAS / July 1991-February 1994 Vice President/Group Head GMC Truck Created and developed brand communication for GMC Truck National and Commercial truck lines. Created the most talked about commercial for the year “Hang” a bungee jumping GMC Jimmy. The PR for this spot was unprecedented and completely sold out all GMC trucks by early October.

GROUP 243 ADVERTISING / May 1989-July 1991 Associate Creative Director Developed and marketed Domino's Pizza product lines and franchise opportunities. PORTER-DEFILIPPO ADVERTISING, Minneapolis, Minnesota / March 1987-February1989 Vice President /Creative Director

DBK&O ADVERTISING, Minneapolis, Minnesota / November 1985-February1987 Senior Art Director

Adweek’s Best Spot

World’s Best Commercials

Los Angeles Art Directors’ Award

Cresta International Awards

Caddys (Detroit)


The “D” Awards (Detroit)


International Automotive Advertising Awards

8th grade push up champion


The One Show

The Show (Minneapolis)


Communication Arts

New York International TV Awards

New York Art Directors Club

London International Awards

Best of McCann

Art Directors’ Club of Denver


SKILLS: Adobe Suite CS6 includes Photoshop, Illustrator and Indesign, Microsoft Word, Powerpoint. Fluent in American Sign Language. EDUCATION: Bachelors Degree of Fine Arts in Advertising - Center for Creative Studies - Detroit, Michigan

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