Union City, NJ
704-***-**** • email@example.com • Linkedin.com/in/pamela-thompson98
Results oriented Professional with broad-based, diversified experience and a proven track record in time management and project management from concept through in-store execution. Highly skilled at managing multiple creative projects collaborating with several teams and executives both internal and external, to administer marketing programs and support multiple customer teams.
Areas of Expertise
Project Management, Prioritization, Budget Management, Account Management, and Agency Management
THE COCA-COLA COMPANY 2001-2018
Manager Creative Activation /Sr. Marketing Activation Manager
Collaborated with and supported eight account teams, four Coca-Cola Bottling partners, and multiple customers, building annual business plans that delivered on customer goals and company objectives
Managed over 150 cross-functional and multi-vendor programs each year for fully integrated shopper programs supporting 8 customer teams, from concept through in-store execution.
Influenced account teams and supported three Shopper Marketing Managers to help deliver against key company strategies and priorities ensuring consumer and customer focused strategies for each custom retailer program.
Identified cost savings opportunities on each project by stewarding agencies and ensuring program costs are in line with the project statement and met the company’s pricing structure.
Managed $2.5M in marketing budgets, tracking spending and stewarding results back bi-weekly to the Shopper Marketing and monthly to the Finance team.
Supported the shopper marketing team building the selling deck for the first fully integrated 360 degree marketing program at Bi-Lo/Winn-Dixie, collaborating with multiple external partners and customers to deliver a program that increased consumer traffic and retailer basket size.
• Managed relationships with four key marketing agencies, external media partners, fulfillment agencies, and packaging suppliers to develop promotional tools and programs that delivered on the key brand message meeting both brand and company objectives.
Retail Marketing and Event Marketing Manager
Managed all aspects of consumer and trade marketing for $70MM vehicle brands with $8MM Marketing budget.
• Led the development and construction of the Toy Fair Showroom for Boys Toys for 7 years managing over 20 product lines each year from concept through completion.
Developed advertising plans, planned test markets, analyzed sales data, customer presentation support, managing demand planning, and building value-based relationships with key customer teams, i.e. Wal-Mart, Kmart and Target.
Launched Tucker my Talking Truck, the first ever robotic Tonka truck that responded to children’s voice command. $1MM brand launch included special day care activation plan as a trial experience for children to learn how the truck would play with them.
Xavier University, Cincinnati, Ohio
Master of Business Administration (MBA)
Thomas More College, Crescent Hills, KY
Bachelor of Arts (BA), History