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Brand Development and Managent

Oakland, CA
October 24, 2018

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**** ****** ****** ******* ** ****1 929-***-****


More than fifteen years of diverse experience with increased skills and abilities in strategic media planning and special events for 100 to 5,000 attendees demonstrating a strong background in luxury consumer markets and philanthropic organizations

• Strong communicator, ability to articulate clearly with written and spoken word

• Confident, fast learner and persuasive, quick thinker with the ability to describe and translate complex information

• Goal-oriented, resourceful writer and event producer

• Strong initiative, action-oriented and can work well in a shared responsibility environment

• Impactful interpersonal skills with a strong attention to detail

• Create communication strategies, analyzing market research and maintaining brand identity and tone

• Forge and build partnerships with professionals at all levels - corporate executives board of directors, colleagues, etc.

• Assertive and capable of directing others and implementing projects with little to no supervision

• Proven proficiency in media training, marketing, promotion, project management, creation of unique experiences, company growth and expansion, problem description and creative solutions and the capacity to administer working teams EXPERTISE

• Budget Planning and Administration

• Brand Management/Strategic Planning

• Contract Negotiation

• Audience Development/Partnerships

• Event Design and Production

• Content and Proposal Writing

• Communications/Media Relations

• Forecasting and Storytelling

• Market Research

• Event/Project Management

• Resource Management

• Mentorship/Training


• Executed successful fundraising event strategy for SculptureCenter by cultivating new artist and donor relationships which doubled the size of its winter gala in one year resulting in a significant increase of the annual operating budget

• Leveraged my communications experience to launch and expand a special projects and event department at PR Consulting that focused on art, design, hospitality and lifestyle brands in addition to the existing expertise in brand development and media relations in the beauty and fashion sectors resulting in the addition of more than eighteen clients over three years

• Developed market strategies with social media activation and consumer campaign “Unlock Affordable Modern” and produced and managed multifaceted store openings in Los Angeles, Minneapolis, New York City, Toronto and Vancouver for CB2 and conceived the national consumer sweepstakes “The Winning Suit” for Men’s Wearhouse PROFESSIONAL BACKGROUND

MF Productions, New York NY

Freelance Event Producer, 08.16 to 11.16

• Planned events from start to finish according to requirements, target audience and objectives

• Integrated presenters, entertainment, lighting and sound changes, sponsorships into a cohesive event program

• Provided insights to enhance the overall success of events and troubleshot any issues

• Prepared budgets and ensured adherence in additional to the coordination vendor payments with accounting Clients: Onassis Foundation USA, Perfect Earth Project and Royal Academy of Art Full Picture, Los Angeles CA

Director of Public Relations, 02.15 to 02.16

• Developed press and social strategies to confirm placement in regional, national, international and trade press

• Worked across the organization to ensure alignment and superior brand messaging

• Oversaw the identification, training and development of spokespeople for interviews and industry appearances

• Partnered with client leadership teams to conceive, develop and pitch feature stories to key publications Clients: B. Akerlund, Electric Objects, ELLE, Guthy-Renker for Becoming by Cindy Crawford and POW! WOW! Long Beach Company Agenda, New York NY

Communications Consultant, 01.14 to 02.15

• Created content complete spectrum of communication materials including strategic plans, press releases and marketing collateral and provide creative direction for advertising campaigns

• Confirmed and managed interviews between brand spokespeople and journalists

• Drove social media efforts to amplify traditional press programs, reach target markets and cultivate online influencer relationships

• Project management of influencer, fundraising and press events Clients: All Star Code, Aquatalia, Mana Contemporary, New York Academy of Art, Oliver Scholars, Pioneer Works and Barbara Tfank Phenomenon, Los Angeles CA

Senior Consulting Brand Strategist & Producer, 09.11 to 04.12

• Helped clients develop brand stories with marketing concepts including store opening events and in-store consumer campaigns

• Combined analytical and creative elements to devise short- or long-term strategies to build market shares

• Delivered ideas and concepts that set clients apart from competitors, creating a strong position for market growth and recognition across various media channels

• Researched existing marketing strategies, customer profiles, consumer feedback/surveys, market share and competitive landscapes to develop an awareness of strengths, weaknesses and opportunities to improve brand recognition and engagement

• Effectively prepared and communicated brand strategy documents and wrote copy to develop a consistent brand voices for marketing materials in addition to providing guidelines to various departments also to ensure consistency

• Collaborated with creative teams that can include web and graphic designers, copywriters and video production crews to sign off on creative elements to ensure that materials adhere to client guidelines and are in line with current brand strategy

• Conceptualized and produced experiences outlined in client strategic marketing plans Clients: CB2 and Men’s Wearhouse

PR Consulting, New York NY

Vice President, Special Projects & Events, 03.06 to 11.09

• Lead the development and execution of press programs to support brand message and tone as well as marketing campaigns

• Work closely with larger client marketing teams to help drive consistent messaging across all platforms

• Provided strategic media council to secure market commentary opportunities in top tier media for brand spokespeople

• Established strong client relationships to maintain a steady, consistent stream of media content that supports brand strategy

• Identified, created and executed proactive communication strategies that built brand awareness and assist retail market shares

• Ensured communication programs supported consumer engagement and marketing campaigns

• Partnered with internal communication teams to create annual PR plans that generated measured results

• Worked closely with PR colleagues, affiliates and clients to advance broader communication plans

• Managed all production logistics including RFP, budgets, schedules, location scouting, catering, talent, vendor negotiations, travel, accommodations, payroll, permits, project confidentiality, security clearances and venue coordination

• Provided thought leadership, motivation, direction and support to clients and in agency team Clients: Balenciaga, Dries Van Noten, Estée Lauder, D. Porthault, Gap, Gucci, Jil Sander, Krug, Marianne Boesky Gallery, Morgans Hotel Group, Nike, Proenza Schouler, RxArt, Miu Miu, Pirelli, Prada, P&G Prestige, Swarovski and Thomas Keller Restaurant Group SculptureCenter, New York NY

Consulting Event Strategist & Producer, 09.04 to 09.06

• Conceptualized, produced and managed year end fundraiser

• Secured event honoree Jeff Koons and hosts Iman & David Bowie, Stella McCartney and Miuccia Prada

• Established and maintained budget and facilitated accounts payable

• Confirmed and managed contracted vendors including caterer, graphic designer, printer, musicians, lighting, tenting and AV team Project: Annual Winter Gala

Company Agenda, New York NY

Marketing Event Consultant, 02.04 to 02.05

• Played key role in developing and leading fundraising event market strategies

• Managed content and design of presentations and promotional materials

• Secured artwork for live and silent auctions and managed their installation and execution

• Created event templates to ensure future events could be organized efficiently with the necessary attention to detail and follow up Project: RxArt Ball sponsored by Dolce and Gabbana MF Productions, New York NY

Senior Account Executive, 02.02 to 02.04

• Defined, executed and coordinated fundraisers for nonprofits to raise awareness and increase individual and corporate donors

• Handled all sponsorship and vendor negotiations and contracts

• Developed content for event collateral and supervised its production

• Drafted and presented sponsorship proposals

• Liaised with clients, board of trustees, event leadership and sponsors

• Managed all AV operators, presenters, honorees and entertainment for seamless evening programs

• Established and maintained budgets and ensured all invoices were accurate and paid in a timely manner Clients: amfAR, Coalition for the Homeless, Dia Art Foundation, Museum of Art & Design, The Studio Museum in Harlem and the Whitney Museum of Art.


• RxArt Advisory Board, 2006 to 2010

• Los Angeles Nomadic Division Advisory Board, 2009 to 2010

• Los Angeles Nomadic Division Benefit Committee, 2015

• The Studio Museum in Harlem Studio Society, 2016 to 2018 EDUCATION

American College in London

• Communication Art & Design, BFA, 05.98

University of Virginia

• English, 08.88 to 05.91

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