JOE MCGUFF

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Terrace Lenexa, KS ***02 913-***-**** ac7go6@r.postjobfree.com

JOE MCGUFF 913-***-**** ac7go6@r.postjobfree.com

DIGITAL MARKETING • SOCIAL MEDIA STRATEGY • DATA ANALYTICS Search Engine Optimization (SEO) Online Sales Advertising Business Development PROFESSIONAL PROFILE

Passionate and adaptable social media and business development professional with experience in project management and marketing campaign management. Proven ability to carry out individual online strategy tasks while working constructively within a team and under pressure. Skilled at providing innovative and outside the box SEO solutions that utilize multiple platforms to ensure client success. SELECTED VALUE HIGHLIGHTS

4+ Years of experience with SEO link building – Successfully built and tested several high-quality backlinks.

Strong communication skills with the ability to interact with all levels of an organization.

Ability to provide excellent service to both internal and external customers to build successful relationships with clients.

Superior attention to detail and ability to manage multiple tasks to strict deadlines.

Proven social media marketing skills with strong abilities in collecting requirements for further brand awareness growth. AREAS OF EXPERTISE

o Social Media

o Reputation Management

o Blog Tracking

o Online Marketing

o Facebook & Instagram

o Analytics Monitoring

o Web Design

o Social Media Marketing

o Media Campaigns

o Digital Photography

o Project Management

o Search Engine Optimization

PROFESSIONAL EXPERIENCE

MIDWEST SEO SOLUTIONS, Omaha, NE

SEO and Digital Marketing Specialist

March 2014 to Present

Midwest SEO Solutions specializes in various areas of Search Engine Optimization, as well as Search Engine Management. Services are tailored for online business and specialize in Backlinks, PPC, Indexing, Reputation Management, and Social Media Campaigns. Key Job Duties & Accomplishments:

• Evaluates, tracks, and optimizes digital advertising campaign performance for maximization of the customer’s investment.

• Utilizes continuing knowledge as acquired by holding certifications in Google AdWords and Google Analytics.

• Successfully manages various pay per click campaigns on multiple platforms for numerous corporate clients.

• Tracks website conversion rates and associated metrics utilizing Google Analytics.

• Creates and manages social media platforms for companies of all sizes across a diverse range of industries.

• Strategizes and creates digital marketing campaigns to improve online web presence.

• Implements email marketing campaigns to reach out to new potential business leads.

• Creates fully responsive websites in various coding languages such as HTML, CSS, JavaScript, etc. FREELANCE DIGITAL MARKETING @ FIVERR

SEO and Digital Marketing Specialist

November 2014 to August 2017

Fiverr is an online marketplace for freelance services. It is the world's largest marketplace for digital services. Key Job Duties & Accomplishments:

• Created backlinks, managed social media campaigns, and designed artwork for online advertisements.

• Completed over 50 Digital Marketing/SEO orders with a 4.9 out of 5 overall customer rating.

• Implemented, repaired, and managed over 50 successful Google AdWords campaigns.

• Created more than five fully responsive professional websites for both small and large businesses.

• Collaborated with external information technology groups to monitor, evaluate, and assess social media campaigns. Résumé – Page 2

JOE MCGUFF 913-***-**** ac7go6@r.postjobfree.com

• Measured and reported the performance of digital marketing campaigns with a focus on CPL, ROI, and other KPIs. AFFILIATED MANAGEMENT SERVICES., Mission, KS

Collection Specialist

January 2015 to August 2017

Key Job Duties & Accomplishments:

• Filed insurance information for customers and debtors as well as processed thousands of payments securely.

• Collected thousands of dollars in medical debt for employers leveraging analytics.

• Engaged in extensive daily customer service support and collections management.

• Managed thousands of accounts that also involved structuring payment plans to help alleviate debt burdens. SYNERPRISE CONSULTING SERVICES, INC., Mission, KS

Collection Specialist

October 2013 to April 2015

Key Job Duties & Accomplishments:

• Collected medical debt from thousands of overdue accounts.

• Successfully managed sensitive customer information related to insurance, banking, and personal records. TECHNICAL COMPETENCIES

o HTML

o C#

o Python

o Google Analytics

o CSS

o PC Pro Hardware

o WEB Metrics

o Adobe Illustrator

o JAVA

o PC Repair

o WordPress

o Google AdWords

o SEO

o Windows OS

o Adobe Photoshop

o MailChimp

EDUCATION

AVILA UNIVERSITY, Kansas, MO

Bachelor’s Degree in Computer Science

Selective Course Module Highlights

Navigating the Digital Society

Object Oriented Programming in Java

Data Structures

Foundations of Computing

Class of 2017

THE UNIVERSITY OF KANSAS, Lawrence, KS

(*Transferred to Avila University to pursue Computer Science degree) 2012 to 2013

PROFESSIONAL DEVELOPMENT

PROFESSIONAL CERTIFICATIONS: Google AdWords Certification

Google Analytics Certification

Windows OS Certification

ADDITIONAL CREDENTIALS

Digital Media Marketing Masterclass Certificate (Udemy Academy)

Copywriting • Branding • Search Engine Optimization • Live-Streaming • Video Marketing

Marketing Analytics - Quantitative Marketing Certificate (Dekker Fraser & Associates)

MBA-level view of marketing analytics by Kellogg School of Management Instructors

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