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Manager Marketing

San Francisco, CA
October 22, 2018

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Karl Unterholzner


Senior Global Event Manager

Event Marketing Event Management PR & Communications

Highly organized and motivated Event Manager with 17+ years of experience in public relations, trade show presentations, event management, event security, marketing, and communications. Skilled in collaborating with the media, vendors, external partners, and all members of the organization to achieve business and financial objectives. Excellent presentation and interpersonal skills. Instrumental in streamlining and improving event production and event preparation processes. Technical proficiency in MS Office, Microsoft Project, Excel, Word, & PowerPoint. Professional fluency in English and German.

Event Production

Budget Control

Press Events

Event Management

Trade Shows

Corporate Events

Process Setup

Press Tour Management

Vendor Sourcing


2K GAMES, Novato, CA March 2008 – January 2017

Associate Producer, June 2011 – January 2017

Developed titles from pre-production through final stages to retail and led production efforts on all the Borderlands 2 downloadable content. Assisted multiple projects simultaneously, developed and met production schedules, developed product budgets and schedules in cooperation with producers, and ensured adherence to project schedules and budgets by creative staff and external vendors. Set up and maintained the First Party backends (Sony, Microsoft and Steam). Introduced necessary adjustments to product development after analyzing global age rating processes.

Produced such games as The Darkness 2, Borderlands 2, Borderlands: The Pre-Sequel and Mafia 3.

Presented and demoed products at press events and tradeshows

Improved quality of communications and response times by overhauling and standardizing internal security database.

Praised by the clients for straightforward approach to problem solving and communication, attention to detail, impeccable work ethic, responsiveness, tenacity, conflict resolution, and a vast network of developers and publishing contacts.

Global Events Manager, March 2008 – January 2011 and Senior Global Events Manager, January 2011 – June 2011

Oversaw strategy, setup, and execution of 30-40 press and trade show events per year worldwide including United States, Asia, Canada, Europe, and Australia.

Managed up to $3M in total event budgets per year and instituted efficient cost control practices.

Established best industry practices for event security and organized major events such as E3, Gamescom, PAX Prime and PAX East for 50,000-70,000 attendees in cooperation with union labor and convention center management.

Showcased NBA 2K series, NHL 2K series, MLB 2K series, Borderlands, BioShock 2, Civilization Revolution, Mafia 2, Civilization V, Duke Nukem Forever, and Don King Boxing achieving up to 50% increase in sales on certain campaigns.

Created an infrastructure of vendors and ensured project profitability and adherence to budgets by tracking approved and rejected vendors and building productive relationships to obtain discounts.

2K GAMES, Windsor, UK August 2006 – March 2008

International PR Manager

Managed Public Relation efforts for 20 titles released in Europe and Australia. Worked closely with United States Public Relation team in implementing and aligning branding and representation strategy across the world.

Successfully completed PR campaigns for BioShock, The Darkness, Ghost Rider, Jade Empire: Special Edition, Sid Meier’s Pirates!

Facilitated up to 20 press tours and events in key territories with local 2K Public Relation & Marketing teams.

Supported international business growth by establishing productive relations with key partners in the industry.

Prior experience (2001-2006) as International Product Manager at 2K Games, London, UK, International Product Manager at Rockstar Games, London, UK, International Junior Product Manager and International Materials Coordinator at Take-Two Interactive, Munich, Germany.

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