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Marketing Social Media Creative Director Marketing Director Editor Wri

Location:
Catonsville, Maryland, United States
Salary:
65,000
Posted:
October 18, 2018

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Resume:

David Sattler

** ********** ***** • Catonsville, MD 21228 • 410-***-**** • ac7fag@r.postjobfree.com

Award-winning marketing director, copywriter, creative director, reporter and editor with years of experience in managing people, projects, budgets, vendors and departments, as well as positioning and branding new and existing companies, products and services. Blindingly fast writer who has written for all media (print, broadcast and electronic) for virtually all industries, including SEO work and blogging. Skilled at using content marketing across multiple platforms to build thought leadership.

DELIVERABLES

Advertising: Online, Email, Print, Broadcast

Branding/Positioning/Messaging

Content Creation and Management

Creative/Marketing Team Management

Editing/Reporting

Internal Communications

Landing Pages and Websites

Print Collateral

Social Media

Strategic Planning and Execution

TOOLS

Basecamp

Constant Contact

Google Adwords (Basic)

Google Analytics (Basic)

GoToMeeting/GoToWebinar

Mailchimp

Microsoft Office

Salesforce

Slack

Social: Facebook, Instagram, Twitter

Wrike

MetaCoastal, Senior Copywriter, Glen Burnie, MD 1/2018-Present

DonorSearch, Marketing Director, Marriottsville, MD 11/2015-9/2017

Responsible for branding, messaging, positioning, copywriting; managed marketing department, outside vendors/partners and budgets. A few highlights:

Increased warm leads by 300%

Doubled click-through rate of email blasts

Launched CFRE-approved webinar series that drew 1,000+ registrants per month

Achieved top 3 ranking for the company's top 25 search terms (#1 ranking for top 10)

Used content marketing to establish industry thought leadership

Doubled annual speaking engagements at high-level industry conferences

Money Map Press, Associate Editor, Baltimore, MD 12/2014-11/2015

Edited and produced two newsletters weekly, plus promotional emails and a ghostwritten book.

Used extensive A/B testing to achieve the highest open and click-through rates of any company publication

DonorSearch, Marketing Director, Marriottsville, MD 10/2012-12/2014

Falcon Creative, President/Creative Director, Catonsville, MD 3/1991-12/2017

Started and grew freelance creative/marketing agency, working with ad agencies, PR firms, marketing consultants and direct clients.

Achieved a banner ad click-through rate 5x the industry average

Calvert Education, Senior Copywriter, Hunt Valley, MD 11/2011-10/2012 (temporary)

Managed designers and webmasters, co-managed Google Adwords campaigns, wrote email campaigns, Adwords, landing pages, websites and direct response mailers.

VBP OutSourcing, Marketing Manager, Glen Burnie, MD 5/2010-11/2011 (temporary)

Managed copywriter and designer, researched and wrote highly technical website for DCAA (government) contractors. Wrote grant proposals and managed fundraising for a company-owned nonprofit and raised over $10,000 in cash and in-kind donations.

T. Rowe Price, RFP Writer, Owings Mills, MD 2/2010-5/2010 (temporary)

The View from Catonsville Magazine, Editor (p/t) Catonsville, MD 8/2000-9/2008

PREVIOUS EXPERIENCE

My Girlfriends House, Grant Writer

RMR & Associates, Creative Director

Fast & Associates, Associate Creative Director

Goldberg, Marchesano & Associates, Copywriter

A.D. Advertising Associates, Copywriter

Arbutus Times, Editor; Catonsville Times, Assistant Editor

AWARDS

ADDY/Best in Baltimore

Best Ad That Never Ran

Billboard

Booklets/ Folders/Brochures

Brochure

Bus Back

Business/Trade Publication

Catalog/Annual Report

Commercial Real Estate

Direct Mail

Magazine

Newspaper

Public Service (Poster)

Radio (Local and Regional)

Residential Real Estate

Other

Golden Pyramid: Consumer Promotions

MarCom, Print Campaign

National School Public Relations Association: Brochure

Retail Advertising Council: newspaper

Society For Technical Communication: Annual Report

Summit: Corporate Brochure and Business-to-business Print Ad

Telly: Local Television Commercial

MD/DE/DC Press Association: editorial, feature writing, news reporting, cover design

EDUCATION

B.A. in Economics, Ramapo College of New Jersey

ORGANIZATIONS

Former president, Catonsville Elementary School PTA, Highfields Homeowners Association

Former board member of several nonprofits

TEACHING

Mount de Sales Academy Journalism (high school, guest teacher)

Towson University Advertising (university, guest professor)



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