David Sattler
** ********** ***** • Catonsville, MD 21228 • 410-***-**** • ac7fag@r.postjobfree.com
Award-winning marketing director, copywriter, creative director, reporter and editor with years of experience in managing people, projects, budgets, vendors and departments, as well as positioning and branding new and existing companies, products and services. Blindingly fast writer who has written for all media (print, broadcast and electronic) for virtually all industries, including SEO work and blogging. Skilled at using content marketing across multiple platforms to build thought leadership.
DELIVERABLES
Advertising: Online, Email, Print, Broadcast
Branding/Positioning/Messaging
Content Creation and Management
Creative/Marketing Team Management
Editing/Reporting
Internal Communications
Landing Pages and Websites
Print Collateral
Social Media
Strategic Planning and Execution
TOOLS
Basecamp
Constant Contact
Google Adwords (Basic)
Google Analytics (Basic)
GoToMeeting/GoToWebinar
Mailchimp
Microsoft Office
Salesforce
Slack
Social: Facebook, Instagram, Twitter
Wrike
MetaCoastal, Senior Copywriter, Glen Burnie, MD 1/2018-Present
DonorSearch, Marketing Director, Marriottsville, MD 11/2015-9/2017
Responsible for branding, messaging, positioning, copywriting; managed marketing department, outside vendors/partners and budgets. A few highlights:
Increased warm leads by 300%
Doubled click-through rate of email blasts
Launched CFRE-approved webinar series that drew 1,000+ registrants per month
Achieved top 3 ranking for the company's top 25 search terms (#1 ranking for top 10)
Used content marketing to establish industry thought leadership
Doubled annual speaking engagements at high-level industry conferences
Money Map Press, Associate Editor, Baltimore, MD 12/2014-11/2015
Edited and produced two newsletters weekly, plus promotional emails and a ghostwritten book.
Used extensive A/B testing to achieve the highest open and click-through rates of any company publication
DonorSearch, Marketing Director, Marriottsville, MD 10/2012-12/2014
Falcon Creative, President/Creative Director, Catonsville, MD 3/1991-12/2017
Started and grew freelance creative/marketing agency, working with ad agencies, PR firms, marketing consultants and direct clients.
Achieved a banner ad click-through rate 5x the industry average
Calvert Education, Senior Copywriter, Hunt Valley, MD 11/2011-10/2012 (temporary)
Managed designers and webmasters, co-managed Google Adwords campaigns, wrote email campaigns, Adwords, landing pages, websites and direct response mailers.
VBP OutSourcing, Marketing Manager, Glen Burnie, MD 5/2010-11/2011 (temporary)
Managed copywriter and designer, researched and wrote highly technical website for DCAA (government) contractors. Wrote grant proposals and managed fundraising for a company-owned nonprofit and raised over $10,000 in cash and in-kind donations.
T. Rowe Price, RFP Writer, Owings Mills, MD 2/2010-5/2010 (temporary)
The View from Catonsville Magazine, Editor (p/t) Catonsville, MD 8/2000-9/2008
PREVIOUS EXPERIENCE
My Girlfriends House, Grant Writer
RMR & Associates, Creative Director
Fast & Associates, Associate Creative Director
Goldberg, Marchesano & Associates, Copywriter
A.D. Advertising Associates, Copywriter
Arbutus Times, Editor; Catonsville Times, Assistant Editor
AWARDS
ADDY/Best in Baltimore
Best Ad That Never Ran
Billboard
Booklets/ Folders/Brochures
Brochure
Bus Back
Business/Trade Publication
Catalog/Annual Report
Commercial Real Estate
Direct Mail
Magazine
Newspaper
Public Service (Poster)
Radio (Local and Regional)
Residential Real Estate
Other
Golden Pyramid: Consumer Promotions
MarCom, Print Campaign
National School Public Relations Association: Brochure
Retail Advertising Council: newspaper
Society For Technical Communication: Annual Report
Summit: Corporate Brochure and Business-to-business Print Ad
Telly: Local Television Commercial
MD/DE/DC Press Association: editorial, feature writing, news reporting, cover design
EDUCATION
B.A. in Economics, Ramapo College of New Jersey
ORGANIZATIONS
Former president, Catonsville Elementary School PTA, Highfields Homeowners Association
Former board member of several nonprofits
TEACHING
Mount de Sales Academy Journalism (high school, guest teacher)
Towson University Advertising (university, guest professor)