SANSMITH ZACHARIA

Marketing and Communications professional

Headline:

A Post-Graduate Diploma holder in Marketing with over two years of professional experience in corporate communications, marketing promotions, branding, event management, and CSR initiatives.

Proficient in:

Corporate and Product related communication/lingo [Verbal + Written]

Conceptualization of marketing creatives and copy

Media relations and third-party vendor liaison

Career Highlights:

Managed internal communications and media tracking for JM Financial

In-charge of handling the conceptualization and printing of NSDL’s Annual Report 2016 – 17.

Part of the initial team that worked on establishing the marketing and promotional framework for National Academic Depository, an initiative by the government of India

Individually worked on planning and executing a PAN-India annual event in conjunction with multiple creative and event management agencies.

Professional Synopsis:

PGDM (Marketing) from Institute of Technology and Management Mumbai, with experience in Marketing and Corporate Communications

More than two years of professional experience in the Banking, Financial services and, Insurance Sector

Strong background in Project Management with successful completion of projects including Annual Report, Year-End Report, Website Revamping, Conference Branding, and CSR Event Co-ordination

Previous Assignment - Executive Analyst at Corporate Communications, JM Financial Institutional Securities Ltd., Overseeing internal communications, Assisting External communications and Media planning, and formulating strategies to strengthen the brand

Most-recent Assignment - Assistant Manager of Marketing at National Securities Depository Limited for eleven months and counting, responsible for the marketing initiatives of the National Academic Depository, promoting Investor Education, organizing client-centric events, and designing and printing of the Annual Report.

Organizational Experience:

A] National Securities Depository Limited: 19th Dec’16 – 5th Apr’18 [15 months]

Profile: Marketing [Investor Education & National Academic Depository]

Designation: Assistant Manager

Location: Mumbai

Key responsibilities:

1] Annual Report

Solely responsible for the conceptualization, designing, and printing of NSDL’s Annual Report

Liaising with several business teams for relevant data and figures

General hygiene checks and vetting of approved content

The only link between the organization and the multiple vendors working on the Annual Report

2] Corporate events

Single-handedly planned and organized a PAN-India corporate sporting event for select clients in five different metropolitan cities

Part of the core team that planned and executed the annual rewards and recognition gala for top level clients across the country

3] National Academic Depository

Part of the initial team dedicated to establishing the marketing and promotional framework for the National Academic Depository

Worked on building descriptive and graphic content for NAD’s promotional campaigns

Closely monitored the impact and efficiency of every promotional activity undertaken

4] Investor Education

Part of a two-person responsible for promoting NSDL’s investor education initiatives

Created descriptive content for various investor education collaterals

Managed the designing of branding collaterals for conferences and events

B] JM Financial Institutional Securities Limited: 04th May’15 - 31st August’16 [16 months]

Profile: Corporate Communications

Designation: Executive Analyst

Location: Mumbai

Key responsibilities:

1] External Communications and PR

To ensure that brand JM Financial is never compromised and always in compliance with the issued brand guidelines when being used in any form of communication, internal and/or external

Liaison with creative agencies for branding collaterals for events/conferences, print advertising, and outdoor advertising

Safeguard and archive business and group related content, data, corporate presentations, individual and group profiles, corporate images, and external communications material

Monitoring media, industry trends, and analysing past media interactions to identify opportunities for brand and/or re-branding

2] Internal Communications

Conceptualize and execute in conjunction with creative agencies the drafting and printing of statutory reports like the Annual Report and the year-end review report

To keep the group companies and collateral partners updated on business related developments through internal modes of communications

Review, draft, proof-read, and grammar check business and corporate content for relevant communication material and media publishing

C] CDP India Private Limited: 01st April’14 to 31st August’14 [5 months of Summer Internship]

Profile: Business Development

Designation: Business Development Executive

Location: Mumbai

Project Title: End User Acceptance Testing of digital stock market tool ‘1Marketview’.

Extra-Curricular Activities: Activities

In charge of communications and an integral member of ‘Mitrah Foundation’, an NGO supporting the education and financial well-being of under privileged girl students

Produce from scratch, the content for an active YouTube channel about cooking.

Certified in 2D animation, including image editing and video editing; familiar with the Adobe Creative Suite series [Photoshop, Illustrator, Flash, Premiere Pro].

A passionate cook, an amateur baker, a football fan, and a grammar enthusiast.

Winner of ‘Best Advertisement’ [video] for internal marketing project during post-graduation.

Winner of several inter-college LAN-gaming competitions.

Academic qualifications:

Sr. No

Academic Award

Academic Institution

Year of passing

Percentage acquired

1

PGDM/MBA [Marketing]

Institute of Technology and Management [Navi Mumbai]

2015

64%

2

B.Com

S.I.E.S (Nerul)

2012

65%

3

HSC

S.I.E.S (Nerul)

2009

67%

4

SSC

Fr. Agnels Multipurpose School

2007

78%

Personal Details:

Date of Birth: 30th November, 1991

Permanent Address:

B-104, Maharani Co-op society,

Plot 62, Sector – 17, Vashi,

Navi Mumbai – 400703.

Contact this candidate