Marketing and Communications professional
A Post-Graduate Diploma holder in Marketing with over two years of professional experience in corporate communications, marketing promotions, branding, event management, and CSR initiatives.
Corporate and Product related communication/lingo [Verbal + Written]
Conceptualization of marketing creatives and copy
Media relations and third-party vendor liaison
Managed internal communications and media tracking for JM Financial
In-charge of handling the conceptualization and printing of NSDL’s Annual Report 2016 – 17.
Part of the initial team that worked on establishing the marketing and promotional framework for National Academic Depository, an initiative by the government of India
Individually worked on planning and executing a PAN-India annual event in conjunction with multiple creative and event management agencies.
PGDM (Marketing) from Institute of Technology and Management Mumbai, with experience in Marketing and Corporate Communications
More than two years of professional experience in the Banking, Financial services and, Insurance Sector
Strong background in Project Management with successful completion of projects including Annual Report, Year-End Report, Website Revamping, Conference Branding, and CSR Event Co-ordination
Previous Assignment - Executive Analyst at Corporate Communications, JM Financial Institutional Securities Ltd., Overseeing internal communications, Assisting External communications and Media planning, and formulating strategies to strengthen the brand
Most-recent Assignment - Assistant Manager of Marketing at National Securities Depository Limited for eleven months and counting, responsible for the marketing initiatives of the National Academic Depository, promoting Investor Education, organizing client-centric events, and designing and printing of the Annual Report.
A] National Securities Depository Limited: 19th Dec’16 – 5th Apr’18 [15 months]
Profile: Marketing [Investor Education & National Academic Depository]
Designation: Assistant Manager
1] Annual Report
Solely responsible for the conceptualization, designing, and printing of NSDL’s Annual Report
Liaising with several business teams for relevant data and figures
General hygiene checks and vetting of approved content
The only link between the organization and the multiple vendors working on the Annual Report
2] Corporate events
Single-handedly planned and organized a PAN-India corporate sporting event for select clients in five different metropolitan cities
Part of the core team that planned and executed the annual rewards and recognition gala for top level clients across the country
3] National Academic Depository
Part of the initial team dedicated to establishing the marketing and promotional framework for the National Academic Depository
Worked on building descriptive and graphic content for NAD’s promotional campaigns
Closely monitored the impact and efficiency of every promotional activity undertaken
4] Investor Education
Part of a two-person responsible for promoting NSDL’s investor education initiatives
Created descriptive content for various investor education collaterals
Managed the designing of branding collaterals for conferences and events
B] JM Financial Institutional Securities Limited: 04th May’15 - 31st August’16 [16 months]
Profile: Corporate Communications
Designation: Executive Analyst
1] External Communications and PR
To ensure that brand JM Financial is never compromised and always in compliance with the issued brand guidelines when being used in any form of communication, internal and/or external
Liaison with creative agencies for branding collaterals for events/conferences, print advertising, and outdoor advertising
Safeguard and archive business and group related content, data, corporate presentations, individual and group profiles, corporate images, and external communications material
Monitoring media, industry trends, and analysing past media interactions to identify opportunities for brand and/or re-branding
2] Internal Communications
Conceptualize and execute in conjunction with creative agencies the drafting and printing of statutory reports like the Annual Report and the year-end review report
To keep the group companies and collateral partners updated on business related developments through internal modes of communications
Review, draft, proof-read, and grammar check business and corporate content for relevant communication material and media publishing
C] CDP India Private Limited: 01st April’14 to 31st August’14 [5 months of Summer Internship]
Profile: Business Development
Designation: Business Development Executive
Project Title: End User Acceptance Testing of digital stock market tool ‘1Marketview’.
Extra-Curricular Activities: Activities
In charge of communications and an integral member of ‘Mitrah Foundation’, an NGO supporting the education and financial well-being of under privileged girl students
Produce from scratch, the content for an active YouTube channel about cooking.
Certified in 2D animation, including image editing and video editing; familiar with the Adobe Creative Suite series [Photoshop, Illustrator, Flash, Premiere Pro].
A passionate cook, an amateur baker, a football fan, and a grammar enthusiast.
Winner of ‘Best Advertisement’ [video] for internal marketing project during post-graduation.
Winner of several inter-college LAN-gaming competitions.
Year of passing
Institute of Technology and Management [Navi Mumbai]
Fr. Agnels Multipurpose School
Date of Birth: 30th November, 1991
B-104, Maharani Co-op society,
Plot 62, Sector – 17, Vashi,
Navi Mumbai – 400703.