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Social Media Manager

San Francisco, CA
October 16, 2018

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Aidan McWhinney

Cell: 415-***-****

**** ******** ****. *.

Petaluma, CA 94952

Objective: Seeking marketing and communications position, utilizing my experience and results orientation to further business goals.

Tilton School Engagement and Communications Specialist - Tilton, NH (8/2016-2/2018) Assisted Alumni & Parents Relations Manager with event logistics by helping to set up and break down on and off-campus events. Attended events as an ambassador for the Alumni Office and assisted with registration.

Managed young alumni engagement. Managed the young alumni volunteers with frequent communications, updates, and outreach. Stewardship with young alumni at events. Worked with the senior class on fundraising and senior class gift. Managed young alumni events including the college dinner/lunch series. Created engaging alumni and community events.

Was an active member of the Alumni & Development Office by attending weekly meetings, giving campus tours to visiting alumni, taking the minutes in Development Committee meetings and other duties as assigned.

Collected and produced engaging content for the school's website, electronic communications, social media, and other publications and archive digital content. Managed regular social media activity for alumni relations/engagement activities, in coordination with the Director of Communications.

Assisted the Director of Communications with the production of 1845, the magazine of Tilton School, including brainstorming stories, interviewing constituents, writing and editing articles, and overseeing Class Notes.

Assisted in the media relations program of Tilton School, including developing content for regular press releases to area news outlets for student achievement, athletic successes and campus events and productions, as well as marketing design. Streamed all athletic games for Tilton School.

Lion Management Group, Inc. National Director and Education and Operations– San Francisco, CA (2/2014-Current)

Responsible for operations and payroll, hiring and training, and client services for the Performing Arts Division. Manage payroll, scheduling as well as being the liaison between the educational staff and Performing Arts Academies throughout the United States.

Spearheaded Employee Engagement Program; conducted meetings and assessed quality of operations in offices.

Coordinated events and on site management; managed 10 sales directors at recruiting events.

Recruited, trained, and managed new employees in Hawaii, Washington, Oregon, California, Texas, Louisiana, and Georgia.

Managed all social media platforms for each location. Coordinated classes and on site management for 30 Lead Instructors throughout the country. Produced weekly MIS for quality control and employee assessment. Provided vital research for Academy expansion by researching malls, schools, and local economies/demographics

Audited and submitted employee payroll and expense reports and local office budgets In charge of social media presence for the companies success stories on Facebook, Instagram, and Twitter.

Executive Agent at ExecReps Inc. Executive Agent – San Rafael, CA (9/2013 - 2/2014) Sales agent for a new Executive Search firm. Used social media and cold calls to reach qualified C-level executives who wanted to pursue board seats (NFP and corporations), consulting opportunities, and other senior positions. Led peer group in leads and leads closed.

Professional proficiencies:

Operational and Sales support, training and hiring, account management and customer service, recruiting, event planning, public speaking and billing/collections, marketing, communications, stewardship, engagement and fundraising. InDesign & Photoshop, FileMaker, Blackbaud, LifeTouch. Social Media professional, including Twitter, Facebook, Instagram, YouTube, Vimeo, and LinkedIn. Education:

University of Montana – Cultural Anthropology 2011-2013 Marin Community College- 2008-2011


Angie Cairns - Director of Communications at Tilton School - 1-603-***-**** Alex Sedgley - Alumni & Parents Relations Manager at Tilton School - +1-781-***-****

Yana Loftus-Farren - Former manager at Barbizon - +1-415-***-****

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