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Social Media Manager

Brooklyn, NY
October 13, 2018

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Art Supervisor

Harrison and Star New York City Feb. 2015 – present

Creative development of print, digital and collateral communications for pharmaceutical brands.

> Developed campaigns for Bayer’s third-largest selling global pharmaceutical segment.

> Worked on hemophilia, leukemia, dermatology, and gastroenterology disease segments including brand launches and new business pitches.

> Designed convention presence for several brands, with a focus on bringing interactivity to the brand story. Innovation Director/Partner

Un1sono San Juan, Puerto Rico Dec. 2007 – Mar. 2015 Founding partner in advertising and branding agency specializing in leisure and luxury brands.

> Creative development of campaigns, identity programs, interactive projects and websites, publications, displays, and events.

> Clients included: Jaguar Land Rover, Don Q Rum, L’Oréal Group, Kia Motors, Sheraton Old San Juan, Baxter Pharmaceuticals, Salvation Army, Ronald McDonald House Charities, and The Ponce Art Museum.

> Oversaw creative staff and shared responsibilities in day-to-day operations. Creative Director

Palmas del Mar Resort & Country Club Puerto Rico Sep. 2001 - Dec. 2007 Collaborated with the marketing team of the Caribbean’s largest leisure resort in the development of campaigns appealing to tourists, real estate prospects, leisure seekers and country club members.

> Created advertising, branding, brochures and events for new real estate developments and leisure offerings.

> Designed signs, billboards, wayfinding and environmental material.

> Developed, promoted and helped coordinate social functions, golf and tennis tournaments and regattas. Associate Creative Director

JWT San Juan, Puerto Rico June 1996 - Sept. 2001 Led creative team developing award-winning television, print, promotional and collateral campaigns for local and regional markets.

> Developed campaigns for Kraft, Pfizer consumer brands, Citibank, Goya Foods, Ford Motors and Royal Dutch Shell.

> Conceived and developed a large portfolio of television commercials for local and regional markets.

> Oversaw rebranding and launch campaign for Nestle Ice Cream including package design, POP graphics, and vehicles.

> Participated in new business and branding efforts in other markets, including campaigns to launch Carrefour in Santo Domingo and Shell Defenda Premium Gasoline in the Caribbean Basin and The Bahamas.

> Was recruited by Shell’s Global Creative Group at JWT London to collaborate in developing the worldwide institutional campaign. Senior Art Director

Grey Advertising San Juan, Puerto Rico Jan. 1994 - June 1996 Developed television, print, promotions and collateral campaigns for major brands. Excelled at promotions and direct marketing efforts.

> Worked on Church’s Chicken, Coors Brewery, Pearl Vision, and several Proctor & Gamble consumer brands.

> Lead the creative team for Club Coors, a brand engagement membership program, including event development and a quarterly magazine.

> Developed sweepstake-driven campaigns, including an initiative for Texaco that achieved the highest participation in the market’s history.

> Created branding and launch campaign for Texaco’s new gasoline, Power Premium 93, for Latin-American markets. Expert in InDesign, Photoshop

and Illustrator

Skilled at interactive

development with HTML/CSS

coding abilities

Experienced in digital

marketing and social media

campaign deployment.

Excellent retouching

and special effects skills

Skilled illustrator

and storyboard artist

Video production and

editing direction


Fully bilingual in

English and Spanish

> Advertising designer with robust conceptual, visual, and production skills. Excels at transforming a creative brief into outstanding creative solutions through research, collaboration and innovation.

> Proficient in design and image software with a focus on innovative techniques and applications. Knowledge of coding and UX.

> Effective team manager and project leader. Able to present concepts in a cohesive, convincing and compelling manner.

> Skilled at developing video projects from concept through final edit. ROBERTMERCADO

Communication Design




Parsons School of Design

> BFA degree in Communication Design

The Cooper Union School of Art

> BFA degree studies - Awarded full scholarship

Design School of Altos de Chavón

> Graphic Design

252 74th St. Apt. 5D

Brooklyn, NY 11209

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