Harrison and Star harrisonandstar.com New York City Feb. 2015 – present
Creative development of print, digital and collateral communications for pharmaceutical brands.
> Developed campaigns for Bayer’s third-largest selling global pharmaceutical segment.
> Worked on hemophilia, leukemia, dermatology, and gastroenterology disease segments including brand launches and new business pitches.
> Designed convention presence for several brands, with a focus on bringing interactivity to the brand story. Innovation Director/Partner
Un1sono San Juan, Puerto Rico Dec. 2007 – Mar. 2015 Founding partner in advertising and branding agency specializing in leisure and luxury brands.
> Creative development of campaigns, identity programs, interactive projects and websites, publications, displays, and events.
> Clients included: Jaguar Land Rover, Don Q Rum, L’Oréal Group, Kia Motors, Sheraton Old San Juan, Baxter Pharmaceuticals, Salvation Army, Ronald McDonald House Charities, and The Ponce Art Museum.
> Oversaw creative staff and shared responsibilities in day-to-day operations. Creative Director
Palmas del Mar Resort & Country Club palmasdelmar.com Puerto Rico Sep. 2001 - Dec. 2007 Collaborated with the marketing team of the Caribbean’s largest leisure resort in the development of campaigns appealing to tourists, real estate prospects, leisure seekers and country club members.
> Created advertising, branding, brochures and events for new real estate developments and leisure offerings.
> Designed signs, billboards, wayfinding and environmental material.
> Developed, promoted and helped coordinate social functions, golf and tennis tournaments and regattas. Associate Creative Director
JWT jwt.com San Juan, Puerto Rico June 1996 - Sept. 2001 Led creative team developing award-winning television, print, promotional and collateral campaigns for local and regional markets.
> Developed campaigns for Kraft, Pfizer consumer brands, Citibank, Goya Foods, Ford Motors and Royal Dutch Shell.
> Conceived and developed a large portfolio of television commercials for local and regional markets.
> Oversaw rebranding and launch campaign for Nestle Ice Cream including package design, POP graphics, and vehicles.
> Participated in new business and branding efforts in other markets, including campaigns to launch Carrefour in Santo Domingo and Shell Defenda Premium Gasoline in the Caribbean Basin and The Bahamas.
> Was recruited by Shell’s Global Creative Group at JWT London to collaborate in developing the worldwide institutional campaign. Senior Art Director
Grey Advertising grey.com San Juan, Puerto Rico Jan. 1994 - June 1996 Developed television, print, promotions and collateral campaigns for major brands. Excelled at promotions and direct marketing efforts.
> Worked on Church’s Chicken, Coors Brewery, Pearl Vision, and several Proctor & Gamble consumer brands.
> Lead the creative team for Club Coors, a brand engagement membership program, including event development and a quarterly magazine.
> Developed sweepstake-driven campaigns, including an initiative for Texaco that achieved the highest participation in the market’s history.
> Created branding and launch campaign for Texaco’s new gasoline, Power Premium 93, for Latin-American markets. Expert in InDesign, Photoshop
Skilled at interactive
development with HTML/CSS
Experienced in digital
marketing and social media
and special effects skills
and storyboard artist
Video production and
Fully bilingual in
English and Spanish
> Advertising designer with robust conceptual, visual, and production skills. Excels at transforming a creative brief into outstanding creative solutions through research, collaboration and innovation.
> Proficient in design and image software with a focus on innovative techniques and applications. Knowledge of coding and UX.
> Effective team manager and project leader. Able to present concepts in a cohesive, convincing and compelling manner.
> Skilled at developing video projects from concept through final edit. ROBERTMERCADO
>>EDUCATION >>EXPERIENCE >>PROFILE
Parsons School of Design
> BFA degree in Communication Design
The Cooper Union School of Art
> BFA degree studies - Awarded full scholarship
Design School of Altos de Chavón
> Graphic Design
252 74th St. Apt. 5D
Brooklyn, NY 11209