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Digital marketing specialist

Location:
Seattle, WA
Salary:
60000
Posted:
October 15, 2018

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Resume:

SUKANYA MONDAL

Seattle, Washington,USA +1-415-***-****

ac7d5m@r.postjobfree.com Linkedin

Education

Master of International Business Specialization: Digital Marketing/Entrepreneurial Marketing August 2018 Hult International Business School San Francisco, California, USA Bachelor in Science (Economics) June 2016

Shri Shikshayatan College, Kolkata, India

Experience

DIGIMYX INFOTECH PRIVATE LIMITED-KOLKATA, INDIA MAY 2017 – AUGUST 2017 BRAND MANAGER

Created and managed the social media campaign for Roamanch, an online travel platform and educational institution which led to an increase in 17% of Facebook followers and of 36% in the reach

Used WordPress to customize the websites to meet our client’s unique demand which increased client satisfaction by 30%

Supported marketing and product development teams to build out new web content by using a/b testing which increased the conversion rate by 60%

Used keyword planner and Google AdWords to optimize key traffic for an online travel portal

Supervised a working group of 25 interns using KPI metrics CAUDAL PENS PRIVATE LIMITED- KOLKATA, INDIA JANUARY 2015 – APRIL2017 DIGITAL MARKETING SPECIALIST

Managed multi-channel digital marketing campaigns to which led to 40% revenue growth for the company

Coordinated with cross functional team to plan, prioritize, execute and optimize several advertising campaigns and product branding plans by weekly status meetings

Evaluated the program performance and reported metrics, insights, and opportunities to senior management.

Developed and implemented digital strategies, including social media, email marketing, content development and brand marketing strategy

Used SEO to analyze, review and implement changes to company website which increased traffic by 20%

Analyzed and modified the website home-page using a/b testing which led to 25% increase in conversion rate CENTO PENS – KOLKATA, INDIA JUNE 2012 – DECEMBER 2014 International Business Development Intern

Identified new business opportunities by performing market research studies and by analyzing data using traditional and digital marketing which increased revenue by 15% annually

Added relevant links, as well as created title tag and description of meta tags, identified by management team and by using a/b testing which led to an increase in the click through rate by 40%

Used social media strategy to increase brand awareness by 20%

Managed all social media accounts including Facebook, Instagram, Snapchat, LinkedIn, twitter, Pinterest and also monitored and created highly organized reports for all social media accounts which resulted in brand awareness increase by 20%

Assisted Project Manager for multiple projects which generated a revenue of 20K annually.

Acted as a liaison between the international client and management team for a product launch Extracurricular Activities

Participated at Hult Got Talent Hult -2018

Student representative Shri shikshayatan college- 2014

President of dance club Shri shikshayatan college-2013

Intercollege Dance champions Shri Shikshayatan college -2013 Additional Information

Technical skill- MS-office, keynote, Google AdWords, keyword planner, WordPress, SEO, A/B testing,Canva Work Authorization: USA visa

Native Languages: English, Hindi, and Bengali



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