LOURDES RUIZ-TOLEDO CONSULTANT PROGRAM DIRECTOR
Resourceful and versitile entreprenurial leader dedicated to organizational growth, culture, talent relations, and initiating creative approaches for learning, diversity and communication. Proven ability to design, implement and oversee program development, and utilize marketing and media platforms. Strong, recruitmenting experience creating initiatives to attrack and retain talent. Specialize in cultivating strategic partnerships and guiding the vision for community, fundrasing, and sponsorship events and outreach. Excellent oral and written proficiency in English and Spanish.
BUSINESS LEADERSHIP & TALENT RELATIONS EXPERIENCE
Owner & Consultant, Lourdes Sin Limites Consulting Inc. December 2017 – Present
Principle consultant, identifying, sourcing and securing organizations and individuals in need of strategy, roadmaps, and creative direction for their brands:
Project Director / Strategic Development & Marketing, IDFX Post Production Service; Concept Creator for product branding campaigns, media buy marketing, conception and implementation of internal digital platforms for talent retention.
Project Director, 13D Research Inc.; Partnership development, community relations, live fundraising events, and event planning for annual conferences. Developed and monitored HR diversity and inclusion best practices initiatives for the U.S. and overseas team.
Workforce & Vocational Program Director, Centro Campesino Farmworker Center 2015 - 2017
Department Supervisor driving impact for non-profit grant management and team leadership.
Directed grant model with focus on measurable results working within grant parameters; developed two-phased execution through internal candidate coaching, planning and aptitude growth, and external employer contract sourcing and presentation.
Established workforce planning program to attract clients; cultivated and managed relationships with employers and key decision makers: ensuring placement quotas were reached monthly.
Partnered with schools and federal establishments to facilitate workshops and career development centers that included computers and work stations; designed and implemented training tools and presentations to evaluate candidates, expedite skill adoption, and promote learning.
Exceeded annual quotas; improved placements and client referrals by 50%, on-the-job training by 25%, and enrollment in youth STEM programs by 15% through team, resource, and project management.
Fostered diversity and inclusion strategies through digital platforms, cross-training, conducting in-house workshops, on-site training programs and providing motivational incentives to retain and attract talent.
Developed and led continuing education and workforce recruitments for partner employers and educational institutions, whereas, prepared firm recruiting and marketing material.
Designed and implemented a marketing and community outreach program; developed community relations and partnerships with educational institutions and local businesses; organized fundraising events and secured sponsorships.
Assisted senior directors and executives in grant development, implementation of grant guidelines and reporting.
Improved visibility and branding of the organization; effectively marketing the services provided and advertising the organization’s success stories on local media.
MEDIA & MARKETING STRATEGY & EXECUTION EXPERIENCE
LOURDES SIN LIMITES Consulting Inc. 1994 - 2015
Owner and operator of media consulting business offering consulting services for TV stations, and strategy and branding solutions
for small businesses. Developed brand and celebrity identity for media events and appearances.
Owner, Executive Project Manager 2012 - 2015
Concept Creator, Co-Host, Great Healthworks Contract 2012 - 2014
Media Consultant, Columnist, American Media Inc. Contract 1994 - 2006
Offered consulting services to small businesses in diverse areas including organizational re-structuring, product branding, leveraging resources, economical equipment purchasing, recruitment of qualified staff and efficient training.
Handled multiple roles and responsibilities for major television networks including executive producer, media consultant, production supervisor, concept creator, reporter and live show co-host.
Improved revenue for organizations by conducting detailed SWOT analysis; implemented creative marketing strategies and actionable recommendations for process improvements to optimize productivity and work-flow procedures.
Enhanced sales of magazine publication under the American Media, Inc. umbrella by over 50%; created concept and social media campaign strategy and execution; active spokesperson and columnist for their only Spanish branded magazine in the US Hispanic general market.
Rebranded media consulting business by developing innovative concepts for radio and TV shows, and restructuring show formats and content to appeal to Spanish-speaking demographic.
Developed and executed the branding and launch of a new product, Omega XL; co-hosted infomercial to successfully launch product into the market.
Television & Radio Host, Spanish Broadcasting Systems 2007 - 2012
Reporter & Producer, Univision Spanish Network 1994 - 2006
Assignment Editor & Producer, NBC & CBS 1988 - 1994
Social Media in HR, Cornell University BS. Applied Management, Grand Canyon University Principles of Grant Writing, Miami Dade College
ACHIEVEMENTS Awarded 7 Emmy Awards for Investigative Reporting Top 5 Latina Media Influencers in South Florida
PUBLIC SPEAKING Keynote, Annual Spokesperson for International Adoption Month: Diversity & Inclusion Adoption Awareness MC, Hispanic Business Initiative Fund of South Florida MC, Annual Hispanic Heritage Month: Latina Women in the Media Youth Educational Empowerment National HIV Awareness Latino Celebrity Campaign
PUBLICATIONS Huffington Post Spanish Voces Blog Lourdes Sin Limites Blog for Latina Professional Women
ORGANIZATIONS Vice-Chair Parent Education, Diversity & Inclusion Committee, Palmer Trinity Preparatory School Association for Hispanic Journalists NAEA, National Art Education Association National Coalition for Farmworkers