M K B
Highly versatile coordinator, communicator, and team liaison with background in sales, marketing, and regulations. Expertise in assessing and forecasting client needs. Dedicated to improving and enhancing department operations with an analytical and disciplined approach. Works with minimal direction to solve problems, resolve conflicts, and respond to customer and colleague inquiries.
Inbound product marketing
Well organized coordinator and researcher
Strong verbal and written skills
Webinar, training, and meeting preparation
Analytical, troubleshooting & problems solving skills Enthusiastic, self-motivated learner
Technical Sales, Marketing, And Regulatory Affairs, 2001 to Current ACL, Inc. – Chicago, IL
Respond to customer technical assistance with timeliness via telephone, in-person visits, webinars, and email Respond to requests for quotation (RFQ), lead product implementations and troubleshooting Cultivate and manage relationships with clients, vendors and community partners Work directly with various departments to develop processes and streamline communications Conduct internal ISO audits and write ISO procedure Develop system strategies for instrument services, chemical tracking, and cradle-to-retirement document maintenance including safety data sheets, instrument manuals, and conformance declarations. Research and update international and domestic regulations for company compliance (GHS, RoHS, REACH, Prop 65) Analyze industry developments and monitor market trends Conduct research to analyze customers' behavior, including preferences, trends, and purchasing habits which results in expanding company's online presence through behavioral marketing campaigns. Campaigns consistently exceed the industry average for CTR.
Preserve brand integrity by monitoring the consistency and quality of marketing content Spearhead numerous creative projects including website, blog posts, catalog, digital presentations, technical datasheets, and content marketing, and advertising
Develop key messaging, branding, and positioning statements Coordinate trade shows, media planning, press releases, and inbound marketing campaigns Proficient at Word, Excel, Outlook, Google Analytics, Mailchimp, Survey Monkey, Multiview, and company ERP system. Volunteer ESDA member for various working groups in the development of ANSI accredited standards. Ongoing education training and research though Community College, SkillPath Seminars, and online courses. Artist with published and exhibited work nationally. Instructed for several recognized educational art facilities. Master of Fine Arts: 1994 Southern Illinois University at Carbondale - Carbondale, IL Bachelor of Fine Arts: 1991 Kansas City Art Institute- Kansas city, MO P S