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Graphic Designer Social Media

Atlanta, GA
October 08, 2018

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Atlanta, GA • 770-***-**** •

Senior Creative Director


Creative & Photography Direction

Photography Studio Management

Copy Direction

Social Media & Digital Marketing

Recruiting, Team Building, Career Development & Performance Management

Hi-Dollar Budget Management

Executive & Agency Partnership

Professional Experience

Sr. Creative Director, Comcast NBC Universal – Philadelphia, PA (2017 to 2018)

Inspired a team of 15 Designers and Art Directors to champion creative initiatives, drive sales, lead ideation and strategy across various campaigns including 2018 Winter Olympics, Instant TV, and Xfinity Mobile within the Digital Center of Excellence for the largest multi-media and entertainment company in the country.

Selected Achievements:

Drove brand positioning, visual identity, UX and acquisition focus for the organization – championed the rollout of digital-first design standards, ensuring consistent content/product placement across digital and offline channels, resulting in +124% lift in total online orders.

Directed a team of UX Designers and Art Directors to create the 2017 Xfinity Cyber Monday marketing campaign, delivering more than 13K revenue generating units (RGUs), and representing the most significant volume day of 2017 – the second highest acquisition volume day on record.

Succeeded in advancing communication between sales, marketing, UX, product and, development teams, resulting in higher productivity, increased team morale, and +10% increase in employee net promoter scores (eNPS).

Director of Creative, Brand Development, Tuesday Morning – Dallas, TX (2016 to 2017)

Led creative force in reinventing and evolving the brand of $950M off-price home furnishings retailer with nearly 750 stores nationwide. Directed internal teams and agency partners in amplifying the brand’s online, direct mail, and in-store presence through engaging, compelling, and distinct creative collateral. Served as principal liaison between executive leadership, merchandising, marketing, and creative teams for ad reviews and creative presentations.

Selected Achievements:

Authored new merchandising and creative brand standards for newly renovated and expanded retail stores

and catalogs, resulting in a 52% increase in store sales YoY.

Operationalized departmental processes to meet and exceed deadlines across multiple business units.

Analyzed print, photography, and agency spending providing recommendations resulting in a +20% savings YoY.

Creative Director, The Home Depot, Home Decorators Collection – Atlanta, GA (2013 to 2016)

Directed best-in-class branding efforts across all verticals of the home fashion décor division of The Home Depot.

Ensured visual presentation was compelling, customer-focused, and aligned with business strategies.

Selected Achievements:

Recruited, guided and motivated a combined staff of 30 to drive creative excellence and innovation –

producing over 400 digital campaigns and 20+ home fashion catalogs reaching 60M customers annually.

Directed redesign of company website utilizing analytics to measure and improve site performance,

resulting in $12.8M in online revenue (40% increase YoY).

Sr. Creative Manager, The Home Depot, Home Decorators Collection – Atlanta, GA (2012 to 2013)

Developed photography, print, digital and editorial content while evolving the brand to resonate in a

changing marketplace.

Selected Achievements:

Implemented a comprehensive photography strategy, overseeing a $2M budget – managing photography

studios in Atlanta and Chicago and directing national shoots.

Built, trained, and mentored a diverse team of print and digital designers, copywriters, production artists,

project managers and photography talents.

National Creative Supervisor, The Home Depot – Atlanta, GA (2010 to 2012)

Led creative team in the execution of advertising strategies and the launch of new product lines for world’s largest home specialty retailer. Directed photography; supervised lead artists, coordinators, and copywriters; facilitated collaboration and communication with key stakeholders.

Selected Achievements:

Delivered branded collateral and art direction for national campaigns including Martha Stewart Living

Home Collections Kitchens and Bath.

Drove business through strategic partnerships with merchandising, planning, marketing and

advertising stakeholders.

Senior Graphic Designer/Art Director, Macy’s – Atlanta, GA (2001 to 2007)

Led collateral development for 100-person advertising department for leading department store retailer. Facilitated creative meetings with key stakeholders, delivered photo art direction and designed cut-through

advertising for national and regional publications, including Seventeen Magazine, The Atlanta Journal-Constitution,

and Atlanta Magazine.

Selected Achievements:

Directed catalog design and photography for over 200 multicultural, junior’s and urban ready-to-wear markets.

Built and cultivated a network of photographers, stylists, and hair and makeup artists.

Educational Background

Bachelor of Science (BS), Organizational Management – Mercy College, Dobbs Ferry, NY, 2018

Associate of Arts (AA), Multi-Media Web Design – Art Institute of Atlanta, Atlanta, GA

Associate of Arts (AA), Graphic Design – Art Institute of Atlanta, Atlanta, GA

Cornell University SC Johnson College of Business – Marketing Strategy for Business Leaders Certificate


Platinum Marcom Award Winner – Xfinity Instant TV, 2017

Platinum Marcom Award Winner – Xfinity 48-Hour Sale Campaign, 2017

Technology & Computer Expertise

Adobe Creative Suite, Microsoft Office Suite, Slack, Basecamp, Keynote

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