JOSEPH A. CAMPBELL
New York, NY 10022
DECKERS CORPORATION, New York, NY 2012-2017
Regional Sales Manager UGG brand
Managed sales efforts for footwear division East Coast Region
Coordinated efforts of 10 Independent Sales Representatives
Responsible for maintaining 100M volume
Managed Department store business in region (Macy’s Saks, Bloomingdales, L&T)
ELIE TAHARI, New York, NY
Director of Sales, Footwear and Accessories 2006–2010
Direct sales efforts for footwear and handbag division.
Developed and executed distribution strategy for launch of handbag division.
Increased footwear volume through expanded distribution 68%.
DONNA KARAN INTERNATIONAL, New York, NY
Vice President of Sales and Merchandising 2000–2006
Responsible for administration of sales and merchandising functions of DKNY shoe division.
Direct sales efforts of account executives covering domestic U.S. sales, Canada and South America for Women’s, Men’s, Active, and Kids Shoes.
Maintained sales volume and internal profitability, while executing brand strategic goals of limited door distribution.
Reduced on-hand stock significantly to aid in improved divisional P&L.
Senior Account Executive
Managed sales for key accounts: Bergdorf Goodman, Saks, Bloomingdales, Macy’s, Marshall Fields, Dillard’s.
ESPRIT DE CORP, Dallas, TX 1992–2000
Manage sales and marketing efforts for key accounts: Dillard’s, AAFES.
Increased territory business by 95% to $8.8 million.
Achieved 100% increase in territory’s internal profitability.
Strengthened retail floor presentations with installation of in-store shops.
GUESS? JEANS INC., Los Angeles, CA 1991–1992
National Sales Manager
Responsible for administration of sales and merchandising for boys division.
Developed and executed a successful comprehensive distribution plan.
Established and maintained permanent retail space in major department stores through installation of in-store shops.
Achieved 40% growth in volume to $10.0 million.
MARITHE & FRANCOISE GIRBAUD, New York, NY 1985–1991
National Marketing Director
Responsible for management and administration of sales and marketing for junior division.
Developed and implemented a successful comprehensive marketing and product distribution plan.
Acquired and maintained permanent retail space in major department stores.
Achieved volume growth from $5.0–$12.6 million in two years.
Achieved seasonal volume increases 25% over division plan.
BON TON DEPARTMENT STORE, York, PA 1979–1985
Divisional Merchandising Manager
Responsible for profitability and growth of all better women’s sportswear departments for major regional retailer.
Planned purchases, merchandised and managed daily operation of better, contemporary, activewear and swim departments.
Elizabethtown College, Elizabethtown, Pennsylvania
B.S., Social Sciences
REFERENCES FURNISHED UPON REQUEST